5 Tips for Successfully Tying Your Business Into Your Foundation

By Joanna Fay Leis (@JoannaFayL) Starting a corporate foundation is a huge undertaking. It’s a responsibility that requires people, money, and a number of other resources. But most importantly it requires a purpose. Any company can start a Corporate Social Responsibility (CSR) initiative but creating a foundation takes CSR to another level. It is when [...]

10 Do’s and Don’ts of Corporate Responsibility

By Emily Valentine (@ebvalentine) While some companies still see corporate responsibility as fluff, increasing evidence that responsible brands perform better financially than their less-responsible peers means the skeptics are becoming fewer and farther between. I recently completed an inter-office tour with my CR-expert colleagues to foster dialogue around this topic. The goal of our tour [...]

Marketing 101 with Mint Juleps and the #KYDerby

THE BOOZE BIN By Emily Valentine (@ebvalentine) This weekend, horse-lovers, sports fans and socialites around the world will gather to watch the 138th running of the Kentucky Derby. Which horse will win is anybody’s bet, but one thing is for certain – a massive number of mint juleps will be consumed. The mint julep has [...]

Creating Movements

This is an excerpt from my keynote speech this morning given to the Young Nonprofit Professionals Network’s “Social Media for Social Good conference.” Valeria Maltoni wrote a great post with the same title featuring ten tips on creating movements just two days ago. Her post was based off of the Brains of Fire Manifesto, “10 [...]

Ignition Ready. Fire!

Allison Fine’s Momentum: Igniting Social Change in the Connected Age is our final reading for Georgetown’s Social Media for Social Change class. And what a fitting book to end our reading with… This book stands the test of time, and sits above the tools to provide great analysis of the issues and impact social media [...]