Movember Proves Cause Marketing Isn’t Just For Women

Is it just me, or have most of us been treating cause marketing as if it’s synonymous with women? If men are being ignored, it would seem to be for a reason. Let’s consider. Studies actually show that women are generally more attuned to cause marketing than men are. The Dynamics of Cause Engagement study [...]

Drinking for a Cause?

By Alyson Campbell (@acampfashion) While cause marketing is no new concept, spirits brands have been thinking more about how they can raise awareness for issues, while also helping impact sales.  Neither are self-serving when done right. For example, Belvedere Vodka recently took over Manhattan’s Meatpacking district with an art installation in support of RED™ and [...]

5 Tips for Successfully Tying Your Business Into Your Foundation

By Joanna Fay Leis (@JoannaFayL) Starting a corporate foundation is a huge undertaking. It’s a responsibility that requires people, money, and a number of other resources. But most importantly it requires a purpose. Any company can start a Corporate Social Responsibility (CSR) initiative but creating a foundation takes CSR to another level. It is when [...]

10 Do’s and Don’ts of Corporate Responsibility

By Emily Valentine (@ebvalentine) While some companies still see corporate responsibility as fluff, increasing evidence that responsible brands perform better financially than their less-responsible peers means the skeptics are becoming fewer and farther between. I recently completed an inter-office tour with my CR-expert colleagues to foster dialogue around this topic. The goal of our tour [...]

“Cause” for Confusion: Why Giving Back Shouldn’t Give You a Headache

By Samantha Cox (@samanthamcox)   Corporate responsibility…corporate social responsibility…cause marketing…cause-related marketing…corporate citizenship…corporate giving…corporate philanthropy…community involvement…community relations.…………….HUH??? Confused? Feeling the slow creep of a migraine setting in? You’re not alone. With so many different terms being used today to represent an array of increasingly important initiatives, it’s easy to get lost in this overwhelming forest of [...]

Marketing 101 with Mint Juleps and the #KYDerby

THE BOOZE BIN By Emily Valentine (@ebvalentine) This weekend, horse-lovers, sports fans and socialites around the world will gather to watch the 138th running of the Kentucky Derby. Which horse will win is anybody’s bet, but one thing is for certain – a massive number of mint juleps will be consumed. The mint julep has [...]

Good Food

By Jason Stemm @NYCubsFan We’ve all been questioned about the point of Twitter, and social media in general. You extoll its power of influence and sharing of knowledge, while your doubting friends and family view it as a narcissistic indulgence. I’ve never had a problem in showing the positive impact of the food industry on [...]

Hanging a Shingle in a Virtual World: 5 Ways to use Foursquare to Promote Unlikely Brands

THE BOOZE BIN By Pia Mara Finkell (@piamara) If you have a bar, using Foursquare as a social promotional marketing tool is a no-brainer. The mayor’s beers are on the house! Of course. Restaurant owner? Stop in for lunch and get a free glass of wine. Done and done. Proprietor of the best winery in [...]

Brutal Truths About Cause Marketing

I’ve watched and listened to the growing debate social media has reinvigorated about the term “cause marketing.” In particular, the term “social media for social good” has been called into question. At the heart of the matter as raised by Beth Kanter is how far companies can go before they demean the nonprofit brand in [...]