Case Study: How to Grow Your Holiday Campaign

Special thanks to the co-author of this post, Kelsey Mohring, AAE, PadillaCRT We love a good holiday campaign…I mean who doesn’t? At this point, you’re (hopefully) already rockin’ around your 2013 campaign and are amidst the holiday hustle and bustle of executing your promotional tactics. You may be preoccupied with your current campaign but believe it or [...]

Spend $500, Get a 20% Increase in Website Traffic?

A Google AdWords Case Study By Jason Poulos (@TheSaganaki) For one of our clients the answer is yes, a $500 spend in Google AdWords did yield a 20% (19.5% to be exact) spike in traffic to their website. Here’s how it all worked out. Background Our client, a local staffing agency knew that a large [...]