2013’s Big Moments in Health PR

By Liz Rea and April Sciacchitano 2013 is coming to a close, and it’s been quite a year for health news and communication. A lot of great (and not so great) things happened in health this year, and we made it through the year despite the government breaking, er… shutting down.  In case you missed [...]

Does Livestrong Need a Name Change To Remain Viable?

By Jeff Wilson, APR (@wilson0507) Like many other news junkies and PR, marketing and branding professionals, I’ve watched with great fascination the unraveling of the Lance Armstrong brand over the past several months. His undoing culminated with his admission to Oprah Winfrey that he had, in fact, used banned EPO, testosterone, cortisone and human growth [...]

Stopping Mobile Dead In Its Tracks?

By Mike Mulvihill Mobile apps are all the rage, and why not. Five billion mobile users worldwide (nearly 75 percent of the world population). It is a massive market with lots of research that predicts how everything we do online and electronically will eventually become the bastion of the cell phone. That is unless cell [...]

Facebook Is Good Medicine for Caregivers

By Jenn Riggle Baby Boomers are doing more than just catching up with high school friends and looking at photos of their grandbabies on Facebook. New research shows they’re turning to Facebook as a way to deal with the daily stress of caring for elderly parents or family members who are critically ill. According to [...]

LIVESTRONG Brand Transcends Cancer

When you start seeing photos like this one, you know a brand has superseded it’s organization to become something beyond just, “fight cancer.” There’s no question that the Lance Armstrong Foundation’s singleness of purpose is just that, and the organization does a fantastic job building awareness and raising money for cancer prevention and research. Below [...]