5 Data-Driven Tips for Boosting Your Biz’s Twitter Content

Twitter for Biz

A couple of weeks ago, Hubspot released some very useful stats to help businesses develop more effective Twitter content. When developing a social media plan, you easily can become too focused on overall strategy and overlook simple findings like these, which are critical to creating effective tactics. After all, without great tactics to support your [...]

Healthcare no longer a spectator sport for employers

By Lisa Kersey Employers are tired of watching the rising costs of employee healthcare erode their bottom line. While many have reduced their contributions to employee premiums, penalized smokers, and even cut benefits altogether, it has not been enough. What’s more, according to a recent study by the Kaiser Family Foundation, employer costs as percentage [...]

Facebook Tips – Quick Start Guide for Business

Your business is not one of those that was an early adopter on the Facebook page front, but since last year you haven’t run into a single customer without a Facebook account. How do you enter the game? First, you must remember that a business page does not allow all of the functions that you and [...]

Where did all these people come from?

Human nature conditions us to love being part of a movement, sometimes even to the point of addition. The Foursquare swarm badge is a prime example of individual’s desire to be rewarded for a group action. Combined with the short time span of growth, the rewards are ethereal and have no tangible value by themselves. [...]

New Year – Same Old Aught Decade Hang Ups

  By Mike Mulvihill Photo: Courtesy Optical Illusion  First the good news – business loves social media.  A January 3 update to the University of Massachusetts Dartmouth Center for Marketing Research annual survey on the adoption and practice of social media by the Inc. 500, a list of the fastest-growing private companies in the U.S., found that [...]