Sophisticated & Social: Predictions for Super Bowl 2014

It’s that time of year again. Advertisers are lining up to drop $4 million for a 30-second ad on this year’s Super Bowl. Since this has become the most important creative shootout in advertising, all marketers should be watching for trends. So here are four advertising predictions for Super Bowl 2014. 1. Welcome to the [...]

Monday Afternoon Roundup: Which Brands Rose to the Top in #Superbowl47

By CRT/tanaka’s Brand Group Many of us watched last night’s game in eager anticipation of the latest innovations in the ad industry and a showcase of what its brilliant creative minds are capable of. And, overall, we were a bit underwhelmed by what we saw. There were some bright spots in the line-up, however – [...]