Do Well By Doing Good: How volunteerism can boost health of your business #CSR

  By Julie McCracken This Friday, CRT/tanaka will close all five of our offices for our annual Community Service Day, or what we like to call “the best day of the year.” Whether serving people in a soup kitchen, packing boxes at the Food Bank or playing memory games with seniors at an adult care [...]

5 Digital Marketing Trends for 2013

With the ever changing and evolving digital landscape it’s hard to predict what will happen in the future of web development, search, marketing and PR. Based on observations and tactics witnessed in 2012, 2013 should see more focus on responsive design, brand awareness spend, microformats, gamification and ad retargeting.

Helping Rosé Lose its Blush – #WineWednesday Musings from a #RoseWine Lover

 THE BOOZE BIN By Emily Valentine (@ebvalentine) Do you remember the first time you tasted rosé wine? I do. And, no, I don’t mean that swig of Boone’s Farm Wine after a high school dance or the after-dinner “blush” my grandmother makes by pouring white on top of her red. I’m talking about the crisp, [...]

Marketing 101 with Mint Juleps and the #KYDerby

THE BOOZE BIN By Emily Valentine (@ebvalentine) This weekend, horse-lovers, sports fans and socialites around the world will gather to watch the 138th running of the Kentucky Derby. Which horse will win is anybody’s bet, but one thing is for certain – a massive number of mint juleps will be consumed. The mint julep has [...]

From Rap Lyrics to Burlesque Shows – How Beverage Brands Win with Celebrity Partners

By Emily Valentine (@ebvalentine) Brands and celebrities have long led a symbiotic existence. Whether through paid endorsements or acts of serendipity, stars throughout the years have proven their trendsetting power by driving product sales and putting unknown brands on the map. Consequently, for as long as the concept of brand (or corporate image) has existed, [...]

How to Extend Beyond Daily Tweets and Strengthen Your Presence with Monthly Tweet Chats?

The 5 P’s of the Tweet Chat with Bryan Virgil Crist (@bcvirgil) Whoah! It’s been about a year now of conducting tweet chats for our clients. It was a few months back on one of our prep calls for a Network Solutions chat, when guest tweeter and leadership expert  Terry Starbucker  commented on how fantastically organized our [...]