Putting Lipstick on a Pig (Beer)?

I am a cross-drinker – an equal opportunist when it comes to alcoholic beverages. I love wine. I love bourbon. Oh man, I freaking LOVE craft beer. What I’m drinking depends on my mood, the season, who I’m with, how bad my day was, what I’m eating, whether the Yankees won, or perhaps most importantly, [...]

Marketing to Millennials: Speakeasy Style

THE BOOZE BIN by Rosalie Morton (@rosaliemo) We were having an agency brainstorm for a booze client prospect last Friday, and the conversation turned to millennials: what makes them tick and how to market to them. All I needed was an opening, and I readily launched into my take on millennials, as “researched” and “proven” [...]

Don Draper Decreed It: The Whiskey Trend Is Here To Stay (Even If It Is Cherry-Flavored)

THE BOOZE BIN By Rosalie Morton (@rosaliemo) A love of bourbon simply runs in my family. I forever will fondly remember my very southern grandmother, Kitty, sipping her Jim Beam Manhattan on rocks.  This appreciation was passed straight down to me, and what can I say? I’m a trendsetter. Bourbon and whiskey sales are booming. [...]