Sponsored Blog Posts: 9 Tips to Get More for Your Money

In my last post, I took a look at the evolution of blogger relations and the sponsored post. Since bloggers are not taking pitches for earned content nine times out of 10, sponsored posts are the way to go. The obvious negative here is that you’re paying for the post, which means the era of [...]

5 Wine Blogs for 2012

THE BOOZE BIN By Pia Mara Finkell (@piamara) With the New Year well rung in and my resolutions still irresolute at best, I thought I’d focus on ways to improve my mind this year. Full disclosure: I am 7½ months pregnant and quickly entering the waddling phase, so delusions of improving my body have flown [...]

Blogging Lessons from the Front Line

THE BOOZE BIN By Pia Mara Finkell (@piamara) For me, blogging evokes two emotions in their purest form…stress and satisfaction. It’s a two-step process. First, I spend a few hours stressing about what to write for the Booze Bin. It’s not that there’s a lack of ideas, but rather a surplus, plus the uncontrollable urge [...]

I’m Just a Guy on a List

Having your name added to PR lists from vendors like Vocus and Cision is one of the unfortunate outcomes of having a successful blog. The resulting amount of spam and bad pitches can be quite astounding. This is not to complain. It’s just part of the gig, a result of success, and bloggers like Gina [...]

Tension from the Old School

Perhaps you saw the trashing of Scott Monty on Jalopnik by Ray Wert (full disclosure, I did some work for Ford last summer under the Social Media Group masthead). The issue seems to be the factual questioning of Monty’s superhero status as reported in a F@st Company blog (image: tension by DCJohn). In his trashing [...]

Top Six Ways to Bail on Your Blog for the Holidays

It’s for bloggers to go on vacation. We will start seeing the bail out posts any day now. Given the end of year, we tend to see a combination of the general “I’m going away” post to the “read this end of 2008 post while I’m on vacation” bit (Santa image by Matt Mattila). Here’s [...]