All About the Benjamins: When Bloggers Moved to Sponsored Posts

Our media relations team here at CRT/tanaka held a roundtable this past week to discuss our current blogger relations practices, and I thought it would be a great topic for a two-part series. In this first post, I’ll take a look at the evolution of blogger relations during the past 10 years. This timeline applies to [...]

5 Ways to Maximize a Blog Conference Sponsorship

I’ve spent a lot of time lately researching, evaluating and managing blog conference sponsorships for brands. They offer valuable opportunities for marketers to engage with bloggers in intimate settings ideal for making lasting connections. And these ongoing relationships can reap tremendous benefits for marketing programs – credible third parties spreading your message and compelling content [...]