2014 Digital Trends: A Conversation with Mom it Forward

It’s no surprise that with the New Year comes even more opportunities for brands to grow in the digital space. To get a better understanding of what’s to be expected this year, I sat down with Mom it Forward, a leading social media community and worldwide network dedicated to enhancing the lives of women, their [...]

All About the Benjamins: When Bloggers Moved to Sponsored Posts

Our media relations team here at CRT/tanaka held a roundtable this past week to discuss our current blogger relations practices, and I thought it would be a great topic for a two-part series. In this first post, I’ll take a look at the evolution of blogger relations during the past 10 years. This timeline applies to [...]

Sharpen Your Blogger Relations Skills: How to Reach the 77% of Internet Users in the Blogosphere

By Kelsey Mohring (@mohrinkd) A few weeks ago I had the pleasure of attending a Mastering Blogger Relations session as part of Adfero Group’s Get PR Smart series. I found this workshop to be particularly educational since, as an Account Coordinator at CRT/tanaka, one of my main responsibilities has been blogger outreach. Therefore, I’d like [...]

A Charge to Communicators: Choose Your Words Carefully

By Emily Lacy (@emstheticket) In expressing ourselves to others, there might not be anything more important than words. We created them so we could literally voice our thoughts and feelings to one another. In a world of grammar police, 140-character text boxes and posts that only count if others take notice, it is very easy [...]

Viral Videos: Can Wine Brands Compete With Everyone Else?

THE BOOZE BIN By Rebekah Polster (@BekInBklyn) If a tree falls in the forest and no one is there, does it make a sound? If you make a video for a client, post it on YouTube and it doesn’t go viral, did it ever happen? Sadly, yes. On the bright side though, you’re not alone. [...]

Pitching Multi-Platform Stories Increases Your Chances of Getting Your Story Covered

By Veronica Hunt It’s not news that newsrooms across the country are increasingly challenged to bring the same level of quality reporting with reduced staff and lower budgets. After spending a few days with journalists from across the country at the Society of Professional Journalists’ Annual Conference and listening to their challenges, it’s apparent that [...]

5 Best Practices from #RaganPRBest Practices Summit

By Nikki Parrotte (@nikki_parrotte) Last week, I represented CRT/tanaka at Ragan’s PR Best Practices Summit at the Newseum in D.C. As can be expected from a Ragan event, the venue, the people and the presentations were excellent. (Thanks, @MarkRaganCEO!) Here are just a handful of the best practices as preached at the 2012 PR Best [...]

CEOs: Get in Touch With Your People

by Mike Mulvihill According to an IBM Global CEO study companies that outperform peers are 30 percent more likely to identify openness (characterized by greater use of social media) as a key enabler of collaboration and innovation. What company wouldn’t want to stimulate collaboration and innovation? So why is the list of the top 20 [...]

Thought leadership is key to hospital social media success

By Jenn Riggle Unless organizations have a thought leadership platform, their social media and media relations efforts are destined to fall on deaf ears. Shel Israel’s recent Forbes article explored the topic of thought leadership and got me thinking. While not a new concept, thought leadership is important because it helps define why others should [...]

Hospital blogs strike fear in the heart of marketers

By Jenn Riggle One of the best ways to create thought leadership and develop a national reputation is to develop an external blog. Yet only 149 of the nation’s more than 5,700 registered hospitals have a corporate blog. This is a big issue because some community hospitals are now interested in building national reputation. Why? [...]