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Not Your Father’s Root Beer – Growth Strategies for Small Brands

One of the most popular products to hit the beverage industry in recent history came in the form of Not Your Father’s Root Beer (NYFRB). This beer-slash-soda brand has taken the market by storm, as it represents one of the newest trends in alcohol, “malternatives” aka alternative malt beverages (usually artificially flavored). Social media has [...]

License to Brew: 3 Ways Beer Partnerships Improve Brand Awareness

According to Global License, food and beverage licensing grew 9.5 percent representing $8.04 billion in licensed merchandise in 2010. It remains to be a growth segment today and increasingly you see it in brand extensions in the craft beer industry. From Fulton Brewery and New Belgium Brewing to Brewery Ommegang and 21st Amendment Brewery, a number [...]

Ales & Asanas – Marketing To Men with Brewery Yoga

As marketers, we know that one size doesn’t fit all. When it comes to men, though, especially of the Millennial kind, it seems like nothing ever fits right. “Elusive creatures, they’re commonly thought of as cord cutters who can’t be – and don’t want to be – reached,” a recent Nielsen study stated. The Millennial [...]

What Are We Drinking? Another Peek into the PadillaCRT Booze Cabinet

One of our biggest drinking holidays, the 4th of July, has come and gone, but here at PadillaCRT we like to maintain our rotation of booze, whether it’s brews, bourbon, or fantastic bottles of wine. These days, with summer in full swing and the humidity to show for it, I stick to refreshing, light beverages [...]

Red, White and Brew: Craft Beer and Grilling Pairings for Summertime

Ahhhh, Independence Day. What better way to celebrate America’s Birthday than with fireworks, sparklers, a cookout and beer? If you’re a beer lover like me, you are always on the lookout for new flavors, unique ingredients and one-of-a kind tastes. And great food pairings, of course. (Don’t know where to start? Check out my last [...]

Wastewater: The Future of the Beer Industry

It takes four liters of water to make just one liter of beer. Since water is such a big part of the brewing process (it’s 90 percent of beer) brewers and other environmental services are looking at innovative ways to save water. Why is water so important to the brew process? Simply put, without clean [...]

Top 3 Beverage Alcohol Trends for 2015

It’s not even December, yet the web is already buzzing with predictions on what’s hot in the wine and spirits industry in 2015. Maybe someone took their cue from Walmart, which started selling Holiday decorations the day after Halloween. Like it or not, trend reports, much like holiday decorations, no longer wait for sweater weather. [...]

From Tampa to Big Bear – Prost!

The Munchen Oktoberfest may have wrapped up last week, but Americans will be channeling their inner German all month long. And can you blame us? Oktoberfest began as a modest Bavarian agricultural show at the turn of the 19th century, and has transformed into a festival of attractions, from amusement rides and beer halls to [...]

Top 3 Reasons Craft Brewers Look East

            Four out of the five largest craft brewers are located west of the Mississippi. California and Colorado, in particular, are known for their incredible community of craft brewers, breweries and beer lovers. Some of the biggest names in craft brewing, however, are looking east to keep up with the [...]

Fall Into Beer

Fall officially starts next week. It’s time put away the shandys, maibock and hefeweizens until next year. But what will you drink between now and dreadful winter? Fall seasonals. It’s the only way. Here are five tasty autumn brews that will help you get ready for hibernation mode: Hard Cider One hard cider I’m not [...]