Sweet, Sour and Savory: 8 Fruity Beers to Please Your Palette

When you think of kicking back and relaxing with a delicious, cold craft beer, “fruit” most likely, is not the first word that comes to mind. However, if you’ve been testing out the craft beer scene this summer, you know that fruit-infused beers are HOT. Although summer is winding down, rest assured, fruit beers are […]

Telling the Tale: Two Beverage Brands That Get it Right

Today’s consumers are savvier than ever, with ever-increasing access to their favorite brands via social media. Marketers are tasked with identifying their target customer and developing a strategy that tells the authentic story of their brand. From gender-specific marketing to retelling a historic tale of an iconic brand, below are two examples of beverage brands that […]

The 5 Best Summer Brand Campaigns of 2016

Click. Shhhft. Ahhh. Now that’s the sound of summer. Whether it’s a beer, soda, seltzer or water, that sound evokes a sense of ease in the dead of summer. The same can be said for a scoop of mint chocolate chip ice cream or a cool bite from a refreshing salad on a hot, sunny day. […]

Surf & Suds: 10 Beach Breweries for Your Bucket List

Peanut butter and jelly. Baseball games and peanuts. Teens and Snapchat. Some things just go together. For us beer lovers, there’s nothing better than the combination of brews and the beach. There’s just something about the feeling of sand between your toes, the smell of salt air, the sound of crashing waves, and watching a […]

Surf & Suds: 10 Beach Breweries for Your Bucket List

Peanut butter and jelly. Baseball games and peanuts. Teens and Snapchat. Some things just go together. For us beer lovers, there’s nothing better than the combination of brews and the beach. There’s just something about the feeling of sand between your toes, the smell of salt air, the sound of crashing waves, and watching a […]

BEER-CATION: 45 Must-Visit Breweries (INFOGRAPHIC)

As a craft beer lover, one of my favorite things to do when traveling – or, heck, even hanging out in town – is visiting local breweries. So what makes a great brewery? Well, you need to ask the experts. And who are the experts exactly? In my book, it’s WE THE PEOPLE – the beer-lovers […]

Sour Ale: A Beer for Wine Drinkers

The adult beverage market is as vast as the sea, with ever changing tides to keep marketers on their toes. The explosion of the craft beer movement has brought a lot of recent attention to sour ales, which are popping up all over. Just when you thought you were learning the difference between porter and […]

Hot Trend Alert: Mixing It Up with Beer Cocktails

So I was sitting at one of my favorite watering holes enjoying an Uberlin beer from a local brewery, Strangeways. The bartender said, “Hey, try this,” and proceeded to pour orange juice into my beer. I was disturbed…I mean, why would you want to taint a perfectly delicious beer? Well, it turns out that it’s […]

Reviving Beer: Why National Beer Day Matters

‘Twas the day before #NationalBeerDay, and marketers everywhere Were scratching their heads and wondering, “Why do we need another made-up “holiday?” Is it an arbitrary date on the calendar, selected by marketers to increase product promotion? Does anyone even care? The story of National Beer day begins during drier times in the United States. Prohibition, […]

Malternatives – Marketing Lessons from Alcohol Segmentation

It seems like only yesterday I was writing about the seemingly out-of-nowhere arrival of Not Your Father’s Root Beer, and the marketing lessons to be learned from their hugely successful launch into the market. But six months have already passed, and we are beginning to see more and more hard soda brands on the shelves, […]