From Tampa to Big Bear – Prost!

The Munchen Oktoberfest may have wrapped up last week, but Americans will be channeling their inner German all month long. And can you blame us? Oktoberfest began as a modest Bavarian agricultural show at the turn of the 19th century, and has transformed into a festival of attractions, from amusement rides and beer halls to [...]

Top 3 Reasons Craft Brewers Look East

            Four out of the five largest craft brewers are located west of the Mississippi. California and Colorado, in particular, are known for their incredible community of craft brewers, breweries and beer lovers. Some of the biggest names in craft brewing, however, are looking east to keep up with the [...]

Fall Into Beer

Fall officially starts next week. It’s time put away the shandys, maibock and hefeweizens until next year. But what will you drink between now and dreadful winter? Fall seasonals. It’s the only way. Here are five tasty autumn brews that will help you get ready for hibernation mode: Hard Cider One hard cider I’m not [...]

How To Enjoy Craft Cider – Infographic

In our last blog post about craft cider, we shed light on the basics (Craft Cider 101). This fall, I challenge you to look over the rim of your tasting glass and experiment with artisan hard cider in cocktails and at dinner parties. For inspiration, visit one of fall’s many cider events, like Cider Week [...]

Marketing, Math, and a Formula for the Perfect Beer

As marketing professionals, we know that two good ideas do not always come together to create a great one. While items such as the “townie” (half tart, half brownie, a sad challenger to the Cronut), Colgate Kitchen Entrees (whet your appetite with thoughts of chalky toothpaste!), and Moscato-infused vodka (no thank you) are proof of [...]

4 Ways to Enjoy National American Beer Month

July is National American Beer Month and what’s more American than inventing new ways to enjoy beer! These are my top four ways to enjoy one of America’s favorite beverages. 1. Self-serve beer stations. Yesterday at the All-Star game in my hometown of Minneapolis, Major League Baseball fans at Target Field could pour their own beer (up [...]

Beers of Summer 101

The ever-evolving craft beer movement can be hard to keep up with, but this trend, like any other, moves in circles, bringing old styles of the past to light. With the heat of summer creeping in and a heap full of BBQs, picnics and bonfires on the calendar, these resurfacing trends give us plenty of great [...]

The 7 Commandments of Producing a Memorable (and Flawless) Booze Event

New York City has the highest concentration of alcohol-related events in the U.S.  A local listing can show three to four liquor-related events happening in just one afternoon, not to mention the plethora of industry-only events. Add to that the countless PR agencies, beverage brands and importers housed in New York and you have an [...]

3 Ways the Government Shutdown Makes for a Serious Hangover

                  Going on week two of the Federal Government shutdown, and this is getting real. From support for needy mothers and their newborns to clinical trials for cancer patients to benefits for servicemen and their families, there are endless, heartbreaking stories of affected people, programs and agencies, [...]

Bye, Bye Barley – 3 Reasons Gluten-Free Beer Is Here To Stay

Full disclosure: as an Austrian, I was practically raised on beer. Austria ranks among the top five nations worldwide in terms of beer consumption per capita. The U.S. ranks #13 with 21.5 gallon/person. So, perhaps you can see why I can’t help but have a good brew with special occasions – including the end of [...]