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The 5 Best Summer Brand Campaigns of 2016

Click. Shhhft. Ahhh. Now that’s the sound of summer. Whether it’s a beer, soda, seltzer or water, that sound evokes a sense of ease in the dead of summer. The same can be said for a scoop of mint chocolate chip ice cream or a cool bite from a refreshing salad on a hot, sunny day. […]

Surf & Suds: 10 Beach Breweries for Your Bucket List

Peanut butter and jelly. Baseball games and peanuts. Teens and Snapchat. Some things just go together. For us beer lovers, there’s nothing better than the combination of brews and the beach. There’s just something about the feeling of sand between your toes, the smell of salt air, the sound of crashing waves, and watching a […]

BEER-CATION: 45 Must-Visit Breweries (INFOGRAPHIC)

As a craft beer lover, one of my favorite things to do when traveling – or, heck, even hanging out in town – is visiting local breweries. So what makes a great brewery? Well, you need to ask the experts. And who are the experts exactly? In my book, it’s WE THE PEOPLE – the beer-lovers […]

Sour Ale: A Beer for Wine Drinkers

The adult beverage market is as vast as the sea, with ever changing tides to keep marketers on their toes. The explosion of the craft beer movement has brought a lot of recent attention to sour ales, which are popping up all over. Just when you thought you were learning the difference between porter and […]

Hot Trend Alert: Mixing It Up with Beer Cocktails

So I was sitting at one of my favorite watering holes enjoying an Uberlin beer from a local brewery, Strangeways. The bartender said, “Hey, try this,” and proceeded to pour orange juice into my beer. I was disturbed…I mean, why would you want to taint a perfectly delicious beer? Well, it turns out that it’s […]

Reviving Beer: Why National Beer Day Matters

‘Twas the day before #NationalBeerDay, and marketers everywhere Were scratching their heads and wondering, “Why do we need another made-up “holiday?” Is it an arbitrary date on the calendar, selected by marketers to increase product promotion? Does anyone even care? The story of National Beer day begins during drier times in the United States. Prohibition, […]

Malternatives – Marketing Lessons from Alcohol Segmentation

It seems like only yesterday I was writing about the seemingly out-of-nowhere arrival of Not Your Father’s Root Beer, and the marketing lessons to be learned from their hugely successful launch into the market. But six months have already passed, and we are beginning to see more and more hard soda brands on the shelves, […]

Lessons from the Biggest Brands in the Booze Business – Blue Chip Brands

Savvy marketers know there is plenty to learn from having your finger on the pulse of the market. To keep up with the top performers, marketing professionals rely on industry experts to rank brands by growth. One of my favorite rankings comes from Impact Databank and their annual ranking of “Blue Chip Brands.” Published each […]

Dietary Guidelines Part 2: Food and Beverage Industries that are Celebrating

While The 2015 Dietary Guidelines for Americans continue to gain traction in the media and blogosphere, it is pretty obvious that the egg and meat industry are pleased with the outcome of the final guidelines, while the produce folks continue to be in a great position when it comes to health. However, a few other industries are […]

From Star Wars to Symphonies … Hot Trends in Brewery Tasting Rooms

Yep, the craft beer craze is in full swing across the country, and new breweries continue to pop up every day … lucky for us beer lovers! But as in any business, brewery owners will need to find fresh ideas to keep patrons coming back again and again. And of course, attract new customers. While […]