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Serving up Seasonal Libations – Q4 Marketing Trends in the Beverage Industry

Thanksgiving has barely arrived, yet it seems everyone’s palate is already preparing for the December holiday season. In this time of harvest, you might think pumpkin spice would still reign supreme over all other flavors. But while it seems like only yesterday we were discussing the popularity of pumpkin-flavored everything, consumer demand is driving a […]

Football, Turkey & Craft Beer: The Ultimate Thanksgiving Pairing Guide

  You know it, and I know it: Thanksgiving is awesome. The day is all about bonding: with family, with traditions, with food, with conversation, with sports, with fall and with booze. My family has a tradition we like to call “Ye Ol’ Turkey Fry Tailgate, Just like the Pilgrims.” We sit outside around the […]

The Buzz on Beer Growth

Football season is upon us and I am inevitably thinking about beer.  Beer & football go together like peanut butter & jelly, like Cheech & Chong.  Football means big business for beer brands, and PR professionals should have brews on their minds as well. Take advantage of halftime to “tap” into these three beer trends […]

5 Beer Cocktails in Honor of the Biggest Beer Deal Ever

The world beer market just got a little smaller. Yesterday, the two largest brewers in the world – SABMiller and AB InBev – agreed on a merger worth $104.2 billion. The beers that this deal will bring under the same roof make an impressive list: Bud, Bud Light, Corona, Michelob, Stella Artois, Becks, Hoegaarden, Leffe, […]

The Casual Approach to Millennial Marketing

While I don’t have actual proof, it seems that market researchers have spent more time understanding Millennials – in particular their dining and drinking habits – than any other generation in the past few years. The latest fruit of their labor is an interesting dining model backed by fast food chains and beverage alcohol brands: […]

In Search Of a New Fall Flavor, I Failed

Ask anyone what makes a crowd-pleasing commercial, and you’ll get two answers: Puppies and babies. In beverage PR, babies are taboo, and puppies are almost synonymous with Budweiser’s Super Bowl ads. Many brands therefore jump on a seasonal flavor trend and ride the popularity wave for said “it” ingredient until the next season comes knocking […]

Not Your Father’s Root Beer – Growth Strategies for Small Brands

One of the most popular products to hit the beverage industry in recent history came in the form of Not Your Father’s Root Beer (NYFRB). This beer-slash-soda brand has taken the market by storm, as it represents one of the newest trends in alcohol, “malternatives” aka alternative malt beverages (usually artificially flavored). Social media has […]

License to Brew: 3 Ways Beer Partnerships Improve Brand Awareness

According to Global License, food and beverage licensing grew 9.5 percent representing $8.04 billion in licensed merchandise in 2010. It remains to be a growth segment today and increasingly you see it in brand extensions in the craft beer industry. From Fulton Brewery and New Belgium Brewing to Brewery Ommegang and 21st Amendment Brewery, a number […]

Ales & Asanas – Marketing To Men with Brewery Yoga

As marketers, we know that one size doesn’t fit all. When it comes to men, though, especially of the Millennial kind, it seems like nothing ever fits right. “Elusive creatures, they’re commonly thought of as cord cutters who can’t be – and don’t want to be – reached,” a recent Nielsen study stated. The Millennial […]

What Are We Drinking? Another Peek into the PadillaCRT Booze Cabinet

One of our biggest drinking holidays, the 4th of July, has come and gone, but here at PadillaCRT we like to maintain our rotation of booze, whether it’s brews, bourbon, or fantastic bottles of wine. These days, with summer in full swing and the humidity to show for it, I stick to refreshing, light beverages […]