Valuable Content Influences B2B Decision-Making… So Give ‘Em What They Want

Late last month, the CMO Council, in partnership with NetLine Corporation, released a survey highlighting research conducted to understand the online content sourcing and sharing behaviors of B2B purchasers worldwide. The study found that content garnered from trusted sources is crucial to the discovery, qualification and selection of partners and vendors. In fact, a vast [...]

The Right Way to Write About Technology

Business-to-Business (B2B) technology is everywhere, and often companies are working hardest on software that we may never see. Even when you can’t see this technology, it’s affecting you—hopefully for the better. For example, B2B technology may be helping your primary care physician understand the treatment you received while in the hospital through a health information [...]

New Research: Do Industrial Pros Use Social Media?

IHS GlobalSpec recently released research findings from its annual survey of technical professionals in the industrial sector. Overall, the findings don’t reveal anything too earth shattering – social use continues to increase, but overall time spent on social for work purposes remains relatively low. However, there were a few key points worth paying attention to [...]

Making B2B Relevant for B2C Audiences

So many acronyms. B2B, B2C… what does it all really mean? We define B2B as business to business and B2C as business to consumer.  Is it like comparing apples to oranges? How do the two worlds relate - and maybe more importantly, how can we help them to relate? According to a recent survey by Ascend2, some [...]

Thought leadership is key to hospital social media success

By Jenn Riggle Unless organizations have a thought leadership platform, their social media and media relations efforts are destined to fall on deaf ears. Shel Israel’s recent Forbes article explored the topic of thought leadership and got me thinking. While not a new concept, thought leadership is important because it helps define why others should [...]

B2B Social Media Sessions that You Must Attend at NewComm Forum 2010

By Priya Ramesh I am eagerly looking forward to joining my extended social media family this week at NewComm Forum in San Mateo, CA, April 20th-23rd. It’s like a home coming for communications pros who are also in the front and center of helping brands get more social. As I glance over the nicely done [...]