Association Marketing – A conversation with two ASAE communicators

The American Society of Association Executives (ASAE) is a good place to turn for insights into the association world. The organization calls more than 21,000 association leaders and industry partners members, and it represents 10,000+ organizations. ASAE provides its members with experiences, community and tools that allow them to lead their organization more successfully. Last [...]

Implementing a Successful Media Tour: Easy as 1, 2, 3

By: Guest Blogger, Sabrina Kidwai As public relations professionals, we are always trying to find creative ways to get our client covered by the press either through press releases and press conferences to features and special events. However, the state of the media industry, especially with newspapers, is shrinking and reporters are covering more beats. [...]