Ski Season! Why Top Resorts are Investing in Mobile Apps

The West has gotten quite a bit of snow already, and skiers and snowboarders are flocking to the mountains for a little pre-season action. Some of these resorts have been very proactive in embracing the mobile trend, creating apps that help their guests enjoy a more engaging experience on the hill. Let’s take a look [...]

3 Things to Ask Yourself Before You Pitch a Mobile App

To ensure a successful mobile app, make sure that you answer these 3 questions before you pitch your mobile app to your client.

Is BlackBerry Ready to Lure Back Business Users?

By Jeff Wilson, APR (@wilson0507) Don’t call it a comeback. We’ve been here for years. There was a time – not so long ago – when many of my colleagues wouldn’t go anywhere without their BlackBerrys. After all, BlackBerry was THE smartphone of choice for the serious-minded business executive. Even when the iPhone made its [...]

Top 3 Photo Apps for PR Pros That Weren’t on Your Radar

By Rosalie Morton (@rosaliemo) If content is king, photos are his favorite little prince. Mark my words, 2013 will be the year of the photo. We were just getting primed in 2012. Facebook acquired Instagram. Photo posts on Facebook get more likes than links, text or videos. Your audience isn’t reading your posts anymore… not unless there [...]

Dodging Tornadoes? Sometimes You Want to Receive a Text Message While Driving.

By Jenn Riggle In a world where we’re constantly connected, sometimes you can get out of touch. I learned this first-hand when driving to Disney World in April. We were stuck in bumper-to-bumper traffic on I-95 in North Carolina, and my 12-year-old daughter was serving as the car’s deejay, playing different songs on my iPod. [...]

60,000 Droids a Day Keep the Apple Away

Right now it seems every company wants to build an iPhone app. Yet given that 60,000 Android phones ship every day, one has to wonder how much longer Apple will have a lock on shiny object syndrome du jour (image by Andrew Mason). That’s roughly 5.4 million a quarter, and the numbers continue accelerating to [...]

Get Mobile Now

Image by fotoboer This morning I am speaking at the first ever Social Media Breakfast in Washington, DC. The featured topic is, “What trends or predictions do you believe will prevail? How can we be visionaries in a space as dynamic as social media?” The answer? Get mobile now. From the incredible outpouring of donations [...]

The Battle for the Mobile Internet Begins

War was declared a long time ago, but now the battle finally begins in earnest.  2010 marks the year that Google Android and its many manufacturer and carrier partners took on Apple and its exclusive wireless carriers. The final prize?  The primary determinant of the third web boom, the mobile Internet. All the other handset [...]

The Mobile Revolution Accelerates

The mobile Internet revolution continues to accelerate, fueled by the latest smartphone releases from Palm, Apple and Blackberry. It’s not so important whether people prefer Blackberry, Apple or Other. What does matter is the functionality these phones bring to the market. With computing capability, broadband Internet, and GPS location ID, smartphones are capturing market interest [...]

#sxsw – The Future of the Internet

Well, I finally made it to sxsw. In addition to phenomenal discussions and socializing (me thinks the real purpose of sxsw), I came to Austin to garner knowledge on the Future of the Internet. Why? Because social media is maturing, and staying on the edge is critical. To help, I moved to new mobile platforms [...]