PR challenge: A turnaround story for the Porta Potty experience

With the Virginia tourism industry projected to grow substantially in the coming years, Potties-R-Us approached PadillaCRT about creating a strategy that would make its product line the top choice for local event management organizations. We were glad to take it on – after all, if we can turn around the porta potty experience, we can do [...]

5 Tips for Writing Influential Op-Eds

An age-old component of public awareness campaigns is the op-ed. Whether the campaign is to influence legislation or change public behavior, fleshing out your argument in the editorial section of a targeted outlet can be an effective tactic to reach your organization’s goal. Here are a few tips to write an op-ed that not only [...]

BuzzLine – Week 16 – Seniors Take to Twitter

The BuzzLine thanks AAE Alexsis Rodgers for this week’s contribution. Let’s hear it for Scott Mackey who won last week’s BuzzLine for branding Starbucks’ new super speedy broadband access – “Internet speed like caffeine on caffeine.” Hope you enjoy a refreshing iced latte and a seamlessly streamed movie at a café sometime soon, Scott – [...]