Butchers and Booze–A Perfect Pairing

THE BOOZE BIN By Laura Petrosky (@chronic_ally) I am pretty convinced that every PR professional working with an alcohol brand has executed at least one (make that a dozen, for me) “INSERT BRAND NAME and food parings” program. Showing consumers the endless possibilities of how to pair their favorite adult beverage with food makes them [...]

The Egg Nog Chronicles: Turning Holiday Rituals into Marketing Opportunities

THE BOOZE BIN By Emily Valentine (@ebvalentine) Image courtesy: Cooking Channel Tradition is one ingredient that makes the holidays special. Many people take comfort in the widely adopted rituals established by retailers (shopping on Black Friday), athletic associations (watching bowl games) or religious groups (keeping advent calendars, baking yule logs or exchanging Hanukah gifts), and [...]

Legalize…Moonshine? The Beverage that Contributed to Outlaws, NASCAR and Hipster Happy Hour.

THE BOOZE BIN By: Eliza Winston Moonshine. We’ve probably all heard about it at one time or another, but just what is it? Also fondly referred to as hooch, white lightning and “that good ol’ mountain dew”, moonshine can now be found everywhere from the backwoods of the Appalachian mountains to the bars of Brooklyn, [...]

It’s Always Happy Hour on the 4th Hour – How To Pitch Your Booze Brand for “The Today Show”

THE BOOZE BIN By Laura Petrosky (@aushunmon) I love “The Today Show.” As a PR professional deeply rooted in wines and spirits, I am a huge fan of the 4th hour with Kathie Lee and Hoda. It’s every booze brand’s dream to get on a show that celebrates “Tuesday Boozeday” and “Winesday” with two hosts [...]

You Can Run, But You Can’t Hide: The Thin-dustry is Coming for Your Booze

THE BOOZE BIN Guest Post By Lauren Heilman (@mslaurenheilman) Three words – bathing suit season. Yes, it’s that time of year again; but even if you aren’t ready, I can assure you alcohol companies and their marketing teams are. Now that summer has finally arrived, the push for convenient, low-calorie refreshers is on the rise. Whether [...]