Repetition Works

“15 minutes could save you 15 percent or more on car insurance.” I was curious to know how much GEICO was spending to make America so unbelievably aware of who they are and what benefit they provide. According to AdAge’s “Most-advertised Brands by 2012 U.S. Measured-Media Spending,” GEICO was the fifth biggest media spender, posting a [...]

Don’t be generic (or tragic) like this brand video

These days, a company’s brand is just as if not more important than its products. And, a trend has emerged where we are seeing a whole lot more brand advertising in videos designed to emotionally connect consumers, wherein companies small and large don’t really attempt to sell anything. They just hope viewers will connect with [...]

How to Get Complete Strangers to Reveal Their Deepest Secrets

(a.k.a. How to Conduct a Great Research Interview) So many of us have to conduct interviews as part of research. It’s one of the most important parts of the research process in many projects, especially when we do corporate branding here at PadillaCRT. I like to say that we never “invent” brands, but instead “discover” [...]

Kevin Flores Joins PadillaCRT as Group Creative Director

RICHMOND, Va. – (March 4, 2014) – Kevin Flores, founder and executive creative director of The Flores Shop, has joined PadillaCRT as vice president and group creative director. He will direct creative design and digital work in the agency’s Richmond office. “Our creative group is a source of competitive advantage for us, and Kevin adds [...]

5 Tips for Making the Most of Your Celebrity Endorsements

Learnings from the Sundance Film Festival You’ve probably realized by now that we’ve hit the core of awards season, where we find water cooler talk (or in our New York office’s case, kitchen talk) centered around ‘how gorgeous did so-and-so look last night?!’ and ‘I cannot believe that movie didn’t win!’ Or even, ‘how funny [...]

3 New Year’s Resolutions to Keep it Fresh: Inspiration for Wine Advertisers

It’s a new year — the perfect time to create fresh, inspiring goals for your advertising campaign. If you are a seasoned advertiser, you know the challenges of making your brand stand out among a sea of wine bottle ads. Take a peek at any wine publication or website…it’s a sea of the same. Given [...]

Sophisticated & Social: Predictions for Super Bowl 2014

It’s that time of year again. Advertisers are lining up to drop $4 million for a 30-second ad on this year’s Super Bowl. Since this has become the most important creative shootout in advertising, all marketers should be watching for trends. So here are four advertising predictions for Super Bowl 2014. 1. Welcome to the [...]

Why It’s Not About the Money

I heard someone imply recently that advertising and public relations were all about money, and that the dollar amount a client pulls in due to an ad or campaign is the ultimate definition of whether or not the work created was “great.” I found this depressing, especially since someone who works in the advertising field [...]

How to Keep Your Ad Campaign from Becoming the Next PR Nightmare

Let me start by saying that when I drink soda, I often choose Dr. Pepper –I like the taste. However, like many others, I was horrified by the launch of Dr. Pepper 10, a drink they promoted as “not for women.” According to USA Today, the drink resulted from the company’s research, which found that [...]

4 Tips to Help Master the Art of Visual Words

Incorporating more visual images with written narrative can help simplify the message and create “aha” moments for your readers more quickly and emotionally.