More Flavored Vodka? Absolut-ly!

It’s hard to imagine there is market demand for yet another new flavored vodka. The number of SKUs is staggering and there’s no end in sight. According to several industry sources, the popularity of flavored vodkas is soaring. Between 2010 and 2012, volume increased 38 percent. Of the 171 vodkas introduced in 2012, 122 were [...]

Drinking for a Cause?

By Alyson Campbell (@acampfashion) While cause marketing is no new concept, spirits brands have been thinking more about how they can raise awareness for issues, while also helping impact sales.  Neither are self-serving when done right. For example, Belvedere Vodka recently took over Manhattan’s Meatpacking district with an art installation in support of RED™ and [...]