Press Release

Padilla Speer Beardsley completes acquisition of CRT/tanaka

MINNEAPOLIS, Minn. – Sept. 3, 2013 – Two of the country’s leading PR and communications agencies, Padilla Speer Beardsley and CRT/tanaka, announced today that Padilla’s acquisition of CRT/tanaka is complete. The agency, which has changed its name to PadillaCRT, is now one of the top 10 independent public relations and communications firms in the country.

Clients will benefit from PadillaCRT’s employee-owned structure, award-winning expertise across all disciplines of marketing and communications, and deep knowledge in high-growth industries such as food and beverage, health care, consumer products and services, manufacturing, technology, agribusiness, recreation and other sectors.

“Our clients will experience the kind of customized service and fierce dedication to results that only an employee-owned agency can deliver,” said Lynn Casey, CEO of PadillaCRT. “Every one of us has skin in the game, which translates to quality service and high satisfaction for our clients.”

The combined firm has deep expertise in corporate/investor relations, branding and marketing, crisis communications, social media, media relations, creative and digital/social media. By starting with business goals, the agency helps clients discover the people who truly impact success and then generates unique insights and inspiring ideas that drive the right messaging and motivation for client campaigns and programs.

Padilla unveiled its intent to acquire CRT/tanaka in late July. The company has nearly 200 employee-owners in Minneapolis, New York, Los Angeles, Virginia and Washington, D.C.

 

About PadillaCRT

PadillaCRT is one of the top 10 independent public relations and communications agencies in the country, formed through the acquisition of CRT/tanaka by Padilla Speer Beardsley. The firm helps clients engage and inspire stakeholders in health care, food and beverage, consumer goods, financial services, manufacturing, technology, agribusiness and recreation sectors. PadillaCRT has specialized talent in branding, research, corporate and investor relations, creative, digital, crisis management, social media and mobile communication, and is a founding partner of the Worldcom Public Relations Group, a partnership of 100 independently owned partner offices in 133 cities on six continents. PadillaCRT clients include 3M, BASF, Barnes & Noble College, Cargill, Charles Schwab, Ditch Witch, Girl Scouts of the USA, Hass Avocado Board, Land O’Lakes, Merck, Rockwell Automation, RTI Surgical, SAP, UnitedHealth Group, U.S. Highbush Blueberry Council and Wines from Rioja (Spain). The agency’s website is www.padillacrt.com.

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