The Booze Bin

Marketing, Math, and a Formula for the Perfect Beer

As marketing professionals, we know that two good ideas do not always come together to create a great one. While items such as the “townie” (half tart, half brownie, a sad challenger to the Cronut), Colgate Kitchen Entrees (whet your appetite with thoughts of chalky toothpaste!), and Moscato-infused vodka (no thank you) are proof of that, there are also success stories. Through careful consideration, taste testing, and rationality, we sometimes bring two delectable products together and arrive at an even better outcome.

I am, of course, referring to bourbon-barrel-aged beer. The process basically involves aging finished beer in barrels that once held bourbon. This adds a rich oaky flavor and increases alcohol content. So, as we gear up for National Heritage Bourbon Month in September (it’s never too soon to learn your favorites!), give some of these brews a try, and enjoy the ingenious fusions of two all-time favorites – bourbon and beer. Here are some great ones to start with:

1. Goose Island Beer Co. – Bourbon Count Brand Stout

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2. Evil Twin – Imperial Biscotti Break Bourbon Barrel Aged

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3. Bell’s Brewery – Bell’s Black Note Stout

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About Jill Haapaniemi:

Within PadillaCRT's Consumer Practice, Jill maintains and promotes the healthy lifestyle benefits of her clients through media relations, project coordination, and administrative support. She also contributes to the agency’s recipe development process. These experiences have led her to create her own personal food blog in which she develops recipes and explores various inspiring elements of food culture.

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