Marketing, Math, and a Formula for the Perfect Beer
As marketing professionals, we know that two good ideas do not always come together to create a great one. While items such as the “townie” (half tart, half brownie, a sad challenger to the Cronut), Colgate Kitchen Entrees (whet your appetite with thoughts of chalky toothpaste!), and Moscato-infused vodka (no thank you) are proof of that, there are also success stories. Through careful consideration, taste testing, and rationality, we sometimes bring two delectable products together and arrive at an even better outcome.
I am, of course, referring to bourbon-barrel-aged beer. The process basically involves aging finished beer in barrels that once held bourbon. This adds a rich oaky flavor and increases alcohol content. So, as we gear up for National Heritage Bourbon Month in September (it’s never too soon to learn your favorites!), give some of these brews a try, and enjoy the ingenious fusions of two all-time favorites – bourbon and beer. Here are some great ones to start with:
1. Goose Island Beer Co. – Bourbon Count Brand Stout
2. Evil Twin – Imperial Biscotti Break Bourbon Barrel Aged
3. Bell’s Brewery – Bell’s Black Note Stout
- June 25, 2014 Beers of Summer 101 Posted in The Booze Bin
- March 6, 2013 Putting Lipstick on a Pig (Beer)? Posted in Wine, Food & Nutrition, The Booze Bin
- August 10, 2016 Telling the Tale: Two Beverage Brands That Get it Right Posted in The Booze Bin
- September 10, 2014 How To Enjoy Craft Cider – Infographic Posted in Wine, Food & Nutrition, The Booze Bin
- May 11, 2016 Sour Ale: A Beer for Wine Drinkers Posted in Wine, Food & Nutrition, The Booze Bin
- January 20, 2016 Lessons from the Biggest Brands in the Booze Business – Blue Chip Brands Posted in The Booze Bin
About Jill Haapaniemi:
Within PadillaCRT's Consumer Practice, Jill maintains and promotes the healthy lifestyle benefits of her clients through media relations, project coordination, and administrative support. She also contributes to the agency’s recipe development process. These experiences have led her to create her own personal food blog in which she develops recipes and explores various inspiring elements of food culture.