Jan 12 2017
We’re 12 days into 2017 – is your new year’s resolution still kicking? If it seems like less than two weeks is a ridiculously brief time span to lose sight of a new goal – it’s because it is. Research shows that most new year’s resolutions die by January 11th (aka…yesterday). But if you don’t find yourself in this group of fizzlers, congrats! Your willpower is stronger than most and it could be a whole month before businesses start feeding off the profits of your broken dreams.
Year after year, health and wellness-related resolutions like losing weight, being active, eating better, or improving personal wellness are consistently some of the most common resolutions, so it’s no surprise that they dominate the 2017 list. Of all the industries that use the new year to piggyback on thematic marketing campaigns or ads recycling the “new year, new you” concept, the one that surprisingly seems to see the least direct benefit, is the health care industry.
Most health resolutions relate to improving self-image, like losing weight through diet and exercise. When it comes to “getting healthy” 37 percent of individuals made this one of their primary…
Jan 11 2017
It’s 5:15 p.m., and you’ve just finished drafting a report summary requested just an hour earlier by the CEO. She’s a stickler for correctness, so you head down the hall to have your ace proofer, a 27-year-old research assistant, give it a quick review before you send it.
But when you get to her office, it’s clear she already left.
So you walk across the hall to find another good resource, a 50-year-old department manager who not only is a research expert, but has enough seniority to understand why it’s a good idea to respond to the CEO’s requests sooner rather than later. He’s just walking out of his office door, coat in hand.
“Sorry,” he says. “Can’t do it now. I’m meeting some friends for drinks.”
Just as you’re thinking, If there are any typos in this thing, I’m screwed – you run into a 30-year-old colleague from the Finance Department, who also is heading out the door. Before you can finish your tale of woe, he takes the paper from your hand, says “I’ll take a look and get it back to you ASAP,” and heads back into
Jan 5 2017
‘Tis the season for looking back and looking ahead. Today, I’m continuing our tradition of starting the new year by looking back at the most-read health care posts on The Buzz Bin over the last year. We covered a lot of topics on the blog in 2016. Here are the reader favorites!
5. May Means Hope for Stroke Survivors: Kris Patrow eloquently shared her personal connection to stroke to introduce this important post about stroke awareness, prevention and treatment advances. The post also illustrates some incredible new treatments for stroke survivors on the horizon with client SanBio.
4. Health Care Data Breaches – The New Normal?: The last few years have seen a flood of data breaches in the health care space. Kim Blake dives into this topic, explaining why personal medical information is so valuable to hackers and how health care organizations can protect their data. This is important information looking forward to 2017 as more and more health data is stored electronically.
3. Gen Z: Five Key Insights for Health Care Brands: While everyone is still focused on millennials, Kim Blake looked ahead to Gen Z and shared
Jan 4 2017
And some among us may be opting to drink less alcohol as their resolution for a myriad of reasons, including to lose weight, save money, make smarter texting choices, etcetera. Drinking less alcohol is a goal for many when starting out the new year; binging during the holidays with family and friends can leave a sour taste in one’s mouth and give rise to a renewed determination for cutting back.
No matter the reason, “Dry January” will be a reality for many. For those not quitting cold turkey, quality over quantity may be the best option. So, true to form, we’d like to provide a few choices for those opting to have only the occasional cocktail. To give you the best bang for your alcoholic buck, if you will.
Old World Wines
We foresee 2017 as being a fun, high-quality year that won’t break the bank. You know what’s also high quality and won’t break the bank? Wine from Old Word regions. You can find affordable…
Jan 3 2017
We survived 2016!
It was a wild, strange and perplexing year filled with politics, social issues, the Olympics, celebrities, food, craft beer and wine, and of course emails – so much talk about emails.
Before we get too far into 2017, The Buzz Bin editors wanted to revisit a few of our most popular posts of 2016 and a few of our other favorites based on cultural and social relevance. Here we go!
The Top Five
Because of our expertise in Food + Beverage, it isn’t surprising that beer and wine dominated The Buzz Bin with four of our top five posts. Our writers had different approaches to writing about beer and wine, from looking at how millennials and women are shaping the industry to making bold predictions about trends. However, a discussion about search engine optimization (SEO) was able to crack the top five.
Here’s a look at our top five posts for 2016 based on unique page views (UPVs).
#5. 20+ Local SEO Tips for Businesses with Multiple Locations. Having strong search rankings requires planning, strategy and flawless execution. In fact, Google looks at more than…