Dec 19 2016
The election, the celebrities we’ve lost, the grim crisis in Syria – 2016 has been a tough year to say the least, whatever your affiliations. But possibly the most divisive trend of all that has played heavily into our world views is the “post-truth” era that we’re all living in.
What does that mean? Well literally it is “an adjective defined as ‘relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.” Oxford Dictionaries named it their word of the year which comedian and late night host, Stephen Colbert, jokingly takes credit.
In real talk, it’s probably best understood as those far-from-the-truth claims from candidates and fake news sites touting click bait headlines on Facebook. It reminds me of the stories of yellow journalism I learned about in college. Just look at the success of these fake news stories about the election measured by the BuzzSumo chart below.
So how did we get here?
As a society, we’ve swapped our New York Times subscription…
Nov 21 2016
The rise of mobile continues! Google has been slowly moving toward a mobile-first index for quite some time and they officially announced it on November 4th, 2016. It’s currently being tested and it is anticipated to fully roll-out in the next couple of months.
What exactly does Google’s mobile-first indexing mean?
In short, Google will crawl and index the mobile version of your site as its primary source for content and ranking signals for your site.
Google stated: “To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.”
Mobile is even MORE important now.
More people than ever are living their lives on multiple screens. In fact, internet usage on mobile and tablet devices has…
Oct 17 2016
I thought I was done writing about bot traffic from an ad campaign but turns out I was wrong. We recently ran a targeted display advertising campaign and 82% of the campaign’s traffic was from a bot. Here’s how we determined fraudulent traffic from the campaign.
We utilized HotJar to capture mouse movements and we noticed erratic and unnatural movements on the screen recordings. This seemed odd so we dug some more…
In looking at about 50 on these recordings, the movement of the mouse seems to be very algorithmic and happens consistently at 5, 10, 15, 20 seconds etc. on multiple videos. Not very natural…
There was some variation in session duration, but for the most part all of these fall within the same time frame – not very human-like, and then you look at the mouse movements and the intervals of when the movement/scroll occurs.
4,248 of our display visits came from Chrome version 48.0.2564.109. Version 48 of Chrome was only around February – April and Chrome…