Dec 12 2014
Its official – Instagram has beat out Twitter as the most actively used social networking site. Wednesday Instagram reported it has 300 million active monthly users. That’s a lot of #picsoftheday! Although Instagram’s growth has been fast, it’s no surprise, really. As visuals become ingrained in everything we do from reading the news to calling up a friend on FaceTime, it’s no revelation that a social networking platform based 100% on pictures would quickly rise to the top.
However, Twitter remains an important platform not only to communicate with your friends, but for brands to engage with their consumers. Millennials will continue to gain more and more buying power, about $200 billion annually by 2017, so being able to interact with them on the variety of different platforms they’re using is not just fun and games anymore – it’s vital to brand exposure.
So let’s brainstorm! Imagine you are the Chief Marketing Officer for Twitter…what six-word tagline would you create to help the brand continue to gain popularity and active users?
- Connect through conversation and tweet on!
- Save the bird, send a tweet
- Some pictures aren’t…
Dec 1 2014
Innovation. It’s what fuels us in today’s economy. Knowing how to turn those ideas into solutions can be challenging. In the spirit of giving and sharing our talents, here are a few examples of things you can do to channel your talents to help turn innovation into solutions.
Rapid Design Prototyping. With rapid prototyping, you can quickly shape your design thinking into solutions that help people. The d.school at Stanford University is changing the way we approach our design solutions. They teach a rapid approach to design thinking, and I have been really lucky to participate in a couple of classes that they offer, including the 90-minute Gift-Giving Project. It’s available for anyone to do online, but it is fun with a Stanford facilitator from the d.school! You can also see it via this video.
In the gift-giving challenge, you get to explore the basic principles of design. The challenge is to redesign the gift-giving experience. And in the spirit of the holidays, I encourage you to rethink this process for the people in your life!
Hackathon, hackday, hack fest, code fest! What is this? An intense collaboration of software development teams…
Nov 24 2014
As an agency we do a lot of work with consumer products and in particular commodity boards including Highbush Blueberries, Florida Sweet Corn, Pure Canadian Maple Syrup and many others. We’ve managed to grow the digital/social presence for these organizations over the years and have continually received investment to grow and maintain their digital/social ecosystem for them.
With clients, agencies and marketers getting smarter questions begin to arise around digital’s “true value,” ROI and contribution to offline sales. How far does an advertisement, like, pin or retweet really contribute to sales? When offline sales are a brand’s only form of commerce, addressing questions of this nature is a bit challenging. As technology has evolved, the ability to connect online to offline is not a thing of the past and can now be a part of a brand’s digital strategy.
Connecting online activity and engagement around Blueberries, Corn or Maple Syrup to offline sales is still emerging and is really quite new. It is quite a lofty goal, which some digital channels may not yet be able to fully connect. For display advertising, the use of big data and sophisticated targeting technology now allows us to target produce buyers (or whatever specific product you sell) and measure how effective those ad campaigns contributed to actual product purchase.
Nov 21 2014
At the EY Strategic Growth Forum, I had a chance to hear Bob Pemberton, VP of Corporate Development at IBM, talk a little bit about The Watson Group – a new business unit created to help entrepreneurs harness the power of the Watson computer.
For those of you who haven’t met Watson, he (or is it she?) is a huge leap forward in cognitive computing (essentially self-learning systems). It has been in development for a while, but its real public coming out came in 2011 when it beat two top contestants on Jeopardy!
So what’s the big deal? It’s just a super powerful computer, right? Wrong! It’s so much more! Watson can take both structured (think spreadsheets) and unstructured (think comments on Twitter) data and actually teach itself. Traditional computers can only compute what they’re programmed to do, but Watson can essentially program itself to come up with new answers.
Now with the Watson Group, any business can benefit from this computing power by purchasing a subscription and then using a set of standard tools to develop new applications. Here are a couple of pretty interesting examples:
Bon Appetit Magazine created…
Nov 19 2014
Don’t let rumors of a Thanksgiving turkey shortage scare you. There are plenty of turkeys to go around.
The real questions are: What type of turkey will you make and what will you pair with it?
Of course wine comes to mind, but don’t rule out pairing beer with your turkey or tofurky. Because trust me – no Thanksgiving is complete without beer.
Why should you only drink your favorite brew until you’re in front of the TV watching football?
Here are five craft beers that will match the well-deserved flavor of your Thanksgiving meal:
Nov 17 2014
Our very own Patrice Tanaka was the keynote speaker at last Friday’s Washington Women in PR “Washington PR Woman of the Year” Award Luncheon in DC, honoring outstanding women in our profession. Her keynote — not surprising for a purpose-driven PadillaCRT employee-owner and a leader whose personal brand platform is based on JOY – was on “Live Your Life’s Purpose and Unleash Your Joy!” According to Tanaka, “Many of us can more easily cite our organization’s “purpose” than we can articulate our own individual “life’s purpose.” She said despite growing evidence that “purpose-driven” companies outperform the S&P significantly – 1025 percent growth over a 10-year period vs. 122 percent for all S&P companies (Firms of Endearment: How World-Class Companies Profit from Passion and Purpose ), fewer than 20 percent of leaders can distill their own individual life purpose into a concrete statement, according to the authors of “From Purpose to Impact” in the May 2014 issue of the Harvard Business Review. The authors go on to state, “…we believe that the process of articulating your purpose and finding the courage to live it—what we call purpose…
Nov 12 2014
It’s still, technically, early November. In the normal world, holiday madness starts after Thanksgiving, but alas, in the PR world, the holidays have already arrived. But come on. Year after year, the harassment comes sooner and sooner, and we PR peeps are partly responsible. But we’re definitely NOT the only ones!
Here are the top signs that the “PR” holidays are fast approaching…
7) The wine pubs have begun their top 100 countdown. Dun dun dunnnnnnnn
6) PRNewswire has lowered their rate, JUST FOR YOU
5) The SMT emails are hitting more frequently than normal with amazing, reduced rates, JUST FOR YOU
4) Magazine writers are suddenly your best friends. They can’t write about your brand, but donate product to their holiday party and they’ll tweet it out
3) 2014 year end recap reports
2) 2015 budgets and scopes of work
1) You get an email from the Today Show producer, begging you to stop hanging around her kids’ school and no, they will…
Nov 3 2014
What I learned: Software is just a tool. Hearing these designers talk about how it was “back in the day” really sheds light on how far software has evolved and influenced digital work. We tend to rely on software to do everything for us but it’s hard to think that their was a time when Photoshop and Illustrator didn’t exist. Combining pre-computer techniques and hand made elements in today’s digital space will push more authenticity, inspiration and genuine work.