Jul 14 2014
Last year was our first foray into digital marketing for Sunshine Sweet Corn. We saw some excellent results with our efforts, won some awards for our work and our client sold a ton of Sweet Corn. Based on that success we knew that digital would continue to deliver solid results. We continued down the digital road this year and below is our story. (For more background info on challenges and goals for Sunshine Sweet Corn, check out last year’s post.)
Focus: Google AdWords & Bing Advertising
Strategy: Our focus was on Google but we experimented with Bing this year to hopefully offset some of our higher CPC terms. All in all we didn’t go after many broad match terms as we wanted to keep a pretty dialed in approach to our PPC ads.
Focus: Blogger Relations
Strategy: Network the sites recipes and useful content to raise awareness, referral traffic and raise our site’s authority.
Strategy: Deploy a pinterest contest and network our Pinterest friendly site and recipes with top influencers.
Jun 27 2014
I think spiders are soldiers of Satan, but even the threat of massive, wandering ones didn’t stop me from getting to Brazil this month to experience the World Cup. Though my time there was short, between matches, I managed to dip a toe into the vibrant Salvadoran culture outside the stadium.
After feasting on steaming hot moquecas and African-inspired acarajé, I realized just how much of that region’s cuisine is built on shared experiences. So, today, I’ll do my best to share some of that experience with you, PR pros. Here are four food marketing lessons straight from Salvador and the World Cup:
What you see enhances what you get.
Squeezed into a tented bar in the middle of a rainstorm, I got an unobstructed view of all that went into my favorite Caipirinha of the trip: 10+ freshly squeezed limes, several scoops of cane sugar, a healthy pour of Cachaca and 20 minutes worth of diligent muddling. Seeing the degree of care that went into crafting that slow, delicious cocktail gave me confidence in my purchase, heightened my respect for the man making it,…
May 27 2014
“I got off the plane.” It’s hard to believe this month marks 10 years since Rachel said those now famous words to Ross, finally giving viewers across the country a long-awaited happy ending for our favorite will-they-or-won’t-they couple.
As a huge Friends fan (my best friend and I rarely make it through a conversation without a reference to our all-time-favorite-show), I revel in every opportunity to reminisce about some of the best moments and lines from the Central Perk gang. Most recently: a BuzzFeed article called “If ‘Friends’ Had Used Suggested Hashtags.”
While I immediately began to think of others to add to the list (i.e. #perfection, #howyoudoin, #smellycat), I also started thinking about how social media has changed the way we watch TV. It’s nearly impossible to turn on the TV these days without seeing an array of hashtags encouraging us to tune in via our second screen – from live broadcast events like the Super Bowl and the Golden Globes, to our favorite weekly sitcoms and dramas. Social media adds a new level of engagement for viewers – and endless opportunities for brands looking to engage them.…