Jul 24 2015
I recently read an article in a local business trade about what makes a CEO trustworthy to investors. The author told the story of how a woman without financial savvy inherited a portfolio from her father and, in conjunction with a financial advisor, gave a thumbs up or down based on reading the chief executive’s letter to shareholders for each new investment. And you thought no one read those….
Not only are people taking notice of what company executives are saying, but they are also paying attention to those who are not saying anything, or those who speak using corporate jargon. A timely case in point for why to avoid jargon is the recent announcement by Anthem and Cigna regarding their pending merger:
“Together our companies would rapidly build on each other’s complementary strengths to create a diversified platform that could better capitalize on new opportunities and meaningfully deliver innovative, quality solutions to all of our stakeholders,” said Joseph Swedish, president and chief executive officer of Anthem.”
“Anthem expects the combination would be accretive to operating earnings per share and that the combined enterprise would generate significant annual cost synergies by achieving…
Jul 17 2015
Who: Reddit.com, billed as “the front page of the internet;” it is where over 165 million monthly unique visitors are drawn to share just about anything on just about anything, if you will.
What: Hundreds of subreddits (the moniker given to Reddit’s massive amount of diverse forum boards) were blacked out, denying its loyal followers access to an otherwise very accessible medium.
Where: Based in San Francisco, but with an Alexa ranking (website popularity ranking based off average daily visitors and page views) of 33 globally and nine in the U.S., much more publicly than San Fran.
When: July 2nd—just before the fireworks went off; the fireworks went off.
Why: In protest of an unexpected and unaccounted dismissal of now former director of communications, Victoria Taylor. Taylor was “responsible for nearly all of reddit’s positive press,” said a moderator (volunteers who police and in this case coordinate content of subreddits) in the subreddit /r/AmA (Ask Me Anything), a wildly-popular forum where guests such as Barack Obama, frequently Arnold Schwarzenegger, Bill Gates and a smattering of who’s who answer “redditors” questions. She was almost solely responsible for reaching out and facilitating these user-conducted interviews and…
Jul 7 2015
One of the popular narratives about technology is its capacity for disruption. Airbnb hopes to change how we think about hotels. Uber wants to be the go-to taxi service. But technology is doing much more than creating competitors. Technology will perhaps be most influential in connecting customers with brands.
Every customer interaction with a brand is an opportunity to earn that customer’s attention, to tell a purposeful story, and to be remembered. Instead of crawling through an entire website, customers can find exactly the information they seek thanks to site design that responds to how the site was used in the past. Instead of presenting consumers with a wordy explanation of the true value of a product, a VR headset can offer virtual tours that describe the benefits in a more interactive way. The possibilities for technology to influence marketing are nearly infinite.
In fact, the sheer number of possibilities inspired me to know more about the current state of technology and where it might be going. Luckily, I had a chance to sit down with PadillaCRT’s new vice president of technology and innovation, Matt Fairchild, and ask a few questions about…
Jun 29 2015
Today we have the technology to consume content in a more interactive way. And I’m not talking via Twitter, Instagram’s recent visual news update or TheSkimm.
From journalism to brand storytelling to user-generated content, we can now use data visualization, animation, interactivity, and sound to build content that is truly immersive. I was lucky to attend a recent PRSA digital event where I witnessed state-of-the-art digital stories at Lightbox’s unique floor-to-ceiling displays.
Here are two pieces I was mesmerized by. I would encourage you to click through and experience them as well. Go on, I promise it’s worth it!
Now these digital stories were an investment, but more tools are being released everyday to allow us to be more innovative for our clients.
Tools for Brands:
1. Magisto – Simply select your videos/images, a theme and stock music. This app does the rest in a matter of minutes.
Jun 19 2015
I don’t know about other New Yorkers City dwellers but I often like to escape this urban jungle. An easy escape is New York’s Hudson Valley, where I was lucky enough to be raised for the better part of my childhood. The region consists of 10 counties and extends into an area of 150 miles. It begins just minutes after leaving the tip of Manhattan by car or train, over and alongside the river, named after Henry Hudson, who explored the famous Valley over 400 years ago. The area has a myriad of natural beauty, history and tradition, hence why it is designated as a National Heritage Area. Aside from quaint towns, breathtaking hiking trails and shopping malls, there’s also plenty for food lovers to cheer about, like renowned farm-to-table restaurants and bakeries, The Culinary Institute of America, bountiful farms, wineries and distilleries. Fact: Hudson Valley is actually the oldest wine producing region in the United States, and in addition to all this enticement and charm, it was also devotedly named as the nation’s “apple belt”. The Empire State is the second largest producer of apples in the USA, producing nearly 30 million bushels of this pomaceous fruit annually…
Jun 17 2015
According to the History Channel, four out of five Americans attend a BBQ on 4th of July weekend. Market research has long identified Independence Day, and the two-week period surrounding it, as the pinnacle for annual beer sales across the nation. So it’s fair to assume you’ll have a drink with your burger, brats or ribs, whether you fire up the grill yourself or watch someone else tame the flame.
Finding the right wine, beer or cocktail pairing for your BBQ can be challenging. I spent two hours reviewing existing pairing charts and identified my top three, so you don’t have to. You’re welcome! Bookmark ‘em now, and shopping for your summer grilling adventures will be a breeze.
1. VinePair: Wine Pairings For Popular BBQ Styles
Regional BBQ styles are paired with recommendations for matching red and white wines. Even though the infographic is branded work from Vina Zaco, the picks are generic enough to have them handy when you stop by the store. (A close second is this infographic, also from VinePair.)
2. Food Republic: Wine and Veggie Match-Up
Veggies can be tricky…