Jan 30 2017
Authentic Transport Fine Art Services may be making big waves in the NYC art handling scene, but that doesn’t mean they don’t feel the same strains as other small businesses. CMO and Executive Client Manager, Robert Lopez, reminds us that all small businesses have to make the most of their investments – both monetary and manpower. To show real value, marketing partners have to be ready to get scrappy.
I caught up with him (full disclosure: he’s my brother-in-law) to talk about how marketers can best show progress and ROI to small business owners.
What are the core hurdles for a small business to engage with a marketing agency? Why do small businesses outsource their content marketing?
Running a marketing strategy from scratch can be a really hard task that involves time, money, marketing tools, and of course the know-how. Most small businesses don’t have these things in spades. They know they need help, but are likely to have a limited budget, which means they can only afford limited help.
When a company hires a marketing agency to work on its content, the expectation is simple: help drive sales conversion. According to Neil Patel, “brands need to make sure that they’re…
Dec 19 2016
The election, the celebrities we’ve lost, the grim crisis in Syria – 2016 has been a tough year to say the least, whatever your affiliations. But possibly the most divisive trend of all that has played heavily into our world views is the “post-truth” era that we’re all living in.
What does that mean? Well literally it is “an adjective defined as ‘relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.” Oxford Dictionaries named it their word of the year which comedian and late night host, Stephen Colbert, jokingly takes credit.
In real talk, it’s probably best understood as those far-from-the-truth claims from candidates and fake news sites touting click bait headlines on Facebook. It reminds me of the stories of yellow journalism I learned about in college. Just look at the success of these fake news stories about the election measured by the BuzzSumo chart below.
So how did we get here?
As a society, we’ve swapped our New York Times subscription…
Nov 21 2016
The rise of mobile continues! Google has been slowly moving toward a mobile-first index for quite some time and they officially announced it on November 4th, 2016. It’s currently being tested and it is anticipated to fully roll-out in the next couple of months.
What exactly does Google’s mobile-first indexing mean?
In short, Google will crawl and index the mobile version of your site as its primary source for content and ranking signals for your site.
Google stated: “To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.”
Mobile is even MORE important now.
More people than ever are living their lives on multiple screens. In fact, internet usage on mobile and tablet…