Mar 2 2015
It’s official, Google announced last week that they will be updating their mobile search algorithm to include “mobile friendliness” as a ranking signal.
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
If any business has been hesitant about “going mobile” this should be major influence in motivating the build of a mobile-friendly site as mobile traffic will now be impacted by this algorithm update.
01. User Experience and Brand Reputation
Not having a mobile friendly site will hurt the user experience as well as brand reputation. Google did a study on what users want from a mobile site and here are a few key points: 50% of people said that even if they like a business, they…
Feb 23 2015
Well maybe not true love, but who on Tinder really is, right? From NGOs to top consumer brands, digital-savvy marketers are infiltrating this dating app to reach their young target audience when they least expect it – while browsing for their next “date.”
If you’re single, most likely you’re on Tinder, or have at least heard of it. If you’re in a relationship, you have probably sat next to your pal as they swipe through their potential dates, toasting when they get a match. “Tinder-ing” is hard to avoid. Not familiar with Tinder? That’s okay, continue reading to get the scoop and perhaps try to get out more.
This fast-growing mobile app was first introduced as more of a casual hook-up app because it offers up potential matches based on your proximity. It first finds your locations through your phone’s GPS, leverages your information from Facebook to create your profile (first name, age, selected photos and then any pages you have liked in the past). You are then served up potential matches based on a few criteria you select upfront. This is where the real fun begins — you just need…
Feb 19 2015
Last week, Fox News published the Hungry Girl’s guide to outsmarting Valentine’s Day overeating. It’s dedicated to recipes options that won’t “ruin your budget, waistline, or the mood”.
Valentine’s Day aside, the majority of religious and civic holidays have become synonymous with overeating. The national Association of Anorexia Nervosa and Associated Disorders even describes over-eating around the holidays and on special occasions as a “normalized” part of American behavior.
All you have to do is google “holiday overeating” and you’ll find hundreds of articles describing tips to avoiding binge eating and over indulgence – as well as one that includes five ways to avoid a post-holiday heart attack. But this got me thinking – are the holidays the issue? Or, are we causing the problem?
Let’s talk about food-specific holidays. According to The Nibble, a magazine dedicated to specialty foods, there is a food dedicated to just about every day of the year.
Here’s a taste of your food holiday options:
Feb 17 2015
We celebrate birthdays, wedding anniversaries, work anniversaries and other important personal milestones as a way of sharing and reflecting on where we’ve been and reaffirm our future, so it would make sense that businesses do the same.
Business anniversaries create great opportunities to communicate a brand’s story with the world – it’s a chance to share why the business began, where it’s been, what it does, what makes it different, and thank employees and consumers who’ve helped it reach this milestone. Whether it’s making it through the first decade or celebrating 100 years, communicating a major milestone with a rebrand can be very effective.
This weekend, NBC’s “Saturday Night Live” celebrated its 40th anniversary with an evening special and preceding red-carpet event, in addition to revamping the show’s logo and introduction several months in advance. Here’s four ways that SNL’s rebrand worked:
1. Make it a celebration event: NBC’s SNL did a good job of turning its 40th anniversary from just another date on the calendar into a much anticipated event and television special, leveraging an opportunity to share its story and celebrate the show’s success with the people who helped it get to where it is today. The three-hour…
Feb 5 2015
Disclaimer: I believe in vaccinations, and my husband and I have chosen to vaccinate our two boys.
This post is not about whether vaccination is right or wrong. It’s about how the current anti-vaccination movement (post-1998) got its legs, and how the Internet may have contributed to it.
From smallpox in the 19th century to diptheria, tetanus and pertussis in the 1970’s to the current measles, mumps, and rubella controversy, opponents of vaccination (“anti-vaxxers”) have existed for as long as vaccines have existed. The current anti-vaccination movement arose in 1998 when Dr. Andrew Wakefield published the findings of a 12-person study to examine whether there was a connection between the measles-mumps-rubella vaccine and autism. The Lancet, which originally published the study, later retracted, and Wakefield lost his license to practice medicine.
Historically, the anti-vaccination movement has been rooted in specific communities, such as the town of Leicester, England in the mid-1800’s. Today, while there are specific communities with low vaccination rates, we’ve seen much broader reach due, in large part to the Internet.
Flashback to 1998 when the Wakefield study was released. Just 26.2 percent of American households had Internet access. Two years later, that number grew exponentially to…
Jan 21 2015
People in booze have been scouring the internet for upcoming trends and predictions in 2015. The only list that caught my attention was Kara Newman’s post on Liquor.com. Everything else was the same old boring stuff. It was as though the majority of predictions were just rehashes of previous years. Are people getting lazy? Or is there nothing new?
Rather than give my predictions, I’m doing something a little different. Here are my top five trends that you ALWAYS see in year-start predictions that need to be banned as they’re NOT trends…
The Mad Men Effect – OK, old school cocktails are cool. They never really went away, so stop saying they’re back! Since the show’s last season is this year, we also need a better name for this movement.
Small Batches are Big – People go ga-ga over artisanal, small batch producers. It makes you feel special that you’re having something so unique. And now that more and more distilleries are popping up around the country, this isn’t going away.
The Death of the 3-tier System – This is not happening. This will…