Jan 21 2015
People in booze have been scouring the internet for upcoming trends and predictions in 2015. The only list that caught my attention was Kara Newman’s post on Liquor.com. Everything else was the same old boring stuff. It was as though the majority of predictions were just rehashes of previous years. Are people getting lazy? Or is there nothing new?
Rather than give my predictions, I’m doing something a little different. Here are my top five trends that you ALWAYS see in year-start predictions that need to be banned as they’re NOT trends…
The Mad Men Effect – OK, old school cocktails are cool. They never really went away, so stop saying they’re back! Since the show’s last season is this year, we also need a better name for this movement.
Small Batches are Big – People go ga-ga over artisanal, small batch producers. It makes you feel special that you’re having something so unique. And now that more and more distilleries are popping up around the country, this isn’t going away.
The Death of the 3-tier System – This is not happening. This will…
Jan 6 2015
Every work environment has its own culture, and that difference is probably never more prominent than between agency and client-side work. Sure, the way in which we do PR is pretty much the same wherever you practice – strategy, writing, relationship development, branding, message training, media outreach, etc. But, agencies generally move at lightning speed on many projects simultaneously and have an opportunity to let creativity push boundaries. On the other hand, corporate companies are inclined to move at a slower pace and their schedules are usually more predictable. Projects tend to be the same year-over-year and they are at a great advantage of getting to know one client well from the inside.
So, when a client of PadillaCRT requested onsite assistance for an extended period of time, I took advantage of an opportunity to support a client and find out if the grass was greener. I’ve been on the agency side ever since I entered the workforce and, after this experience, I’ve realized that you really don’t know what you don’t know. After walking in the corporate client’s shoes and attempting to glide between the two worlds, I learned a thing or two about account management and client relationships.…
Dec 19 2014
Tis the season of “losing 10 pounds,” “giving up carbs,” and “working out every day.” That’s right; it’s that wonderful time of year when people start brainstorming their New Year’s resolutions. As healthy and optimistic as our intentions are every year, how many of us can say we actually keep up with them for more than a week? A month? A couple of months? Trying to make these huge lifestyle changes each year clearly isn’t working, at least for me…or I’d be a marathon runner with a six pack.
In fact, only 8 percent of people who set New Year’s resolutions actually stick to them. Maybe that’s because we consistently set goals that require us to change our lives in a major way. So this year, let’s commit to setting smarter, smaller and more fun resolutions. You’ll reach them faster and have more reasons to celebrate throughout the year, and who doesn’t love a celebration?
My tiny goals this year are:
- Remember friends’ birthdays… without Facebook’s help
- Finish a Chapstick before losing it
- Try new wine: Boxed doesn’t count
- Celebrate the small successes, every day…
Dec 12 2014
Its official – Instagram has beat out Twitter as the most actively used social networking site. Wednesday Instagram reported it has 300 million active monthly users. That’s a lot of #picsoftheday! Although Instagram’s growth has been fast, it’s no surprise, really. As visuals become ingrained in everything we do from reading the news to calling up a friend on FaceTime, it’s no revelation that a social networking platform based 100% on pictures would quickly rise to the top.
However, Twitter remains an important platform not only to communicate with your friends, but for brands to engage with their consumers. Millennials will continue to gain more and more buying power, about $200 billion annually by 2017, so being able to interact with them on the variety of different platforms they’re using is not just fun and games anymore – it’s vital to brand exposure.
So let’s brainstorm! Imagine you are the Chief Marketing Officer for Twitter…what six-word tagline would you create to help the brand continue to gain popularity and active users?
- Connect through conversation and tweet on!
- Save the bird, send a tweet
- Some pictures aren’t…
Dec 1 2014
Innovation. It’s what fuels us in today’s economy. Knowing how to turn those ideas into solutions can be challenging. In the spirit of giving and sharing our talents, here are a few examples of things you can do to channel your talents to help turn innovation into solutions.
Rapid Design Prototyping. With rapid prototyping, you can quickly shape your design thinking into solutions that help people. The d.school at Stanford University is changing the way we approach our design solutions. They teach a rapid approach to design thinking, and I have been really lucky to participate in a couple of classes that they offer, including the 90-minute Gift-Giving Project. It’s available for anyone to do online, but it is fun with a Stanford facilitator from the d.school! You can also see it via this video.
In the gift-giving challenge, you get to explore the basic principles of design. The challenge is to redesign the gift-giving experience. And in the spirit of the holidays, I encourage you to rethink this process for the people in your life!
Hackathon, hackday, hack fest, code fest! What is this? An intense collaboration of software development teams…