Apr 18 2014
As online media and traditional journalism roles continue to evolve, the byline has emerged as one of the most effective ways to share a company’s message – particularly in the B2B technology sphere. Technology writers are inundated with pitches every day, and their newsrooms are often understaffed. Rather than spending extra time pitching, following up, arranging interviews and writing media briefs – only to end up at the bottom of their never-ending pile of story ideas – take the bull by the horns! Pitch and write a byline.
Here are seven tips to ensure your byline makes the top of the homepage.
Apr 17 2014
At some point it happens to everyone. You’re developing content and more content and it hits you – is anyone even listening? Constantly developing new content can sometimes feel as if you’re running in circles. Don’t let your content collapse from exhaustion! Instead plan and develop content that stands out and keeps your audience interested by avoiding these three content killing approaches:
Strategerization. Strategies don’t have to happen in sequence. If you go through objectives, messages, audiences, strategies and tactics in that order, you will have sucked up all the fun.
We’re told: don’t come up with a Twitter strategy, develop an overall content strategy! But sometimes it’s okay to start with channels – they’re a necessary vantage point because they show you what’s workable. They can be your inspiration. Look outside your brand and your message. See what consumers are seeing. You may land on a question like: wait, are they even on Twitter? That’s great. Now you’re asking the questions you need answered, and you can sort those out from generic profiling or catch-all research.
You don’t know what you need to learn about your audience until you start working with a…
Apr 14 2014
In early April I had a great experience at the ClickZ Live Digital Marketing Conference in New York. During the three-day event I was bombarded with glorious amounts of information, stats, “aha” moments, head scratchers and confirmation that what I’ve been reading hasn’t been a bunch of malarkey. It’s impossible to synthesize all the information I ingested into one blog post, but I hope this synopsis provides some high-level insight into and provokes thought about how brands and marketers currently utilize the digital environment.
There is no magic marketing bullet: I’ve spoken about integrated marketing in past posts, but this conference really confirmed that success in the online world will rely on a multitude of tactics, strategies, devices and channels to ensure that marketers reach their target audience. In a landscape where 2.7 zettabytes of digital data exists, campaigns that solely focus on paid, earned or owned media will easily get lost in the noise created by this continual and exponential growth of digital data.
To cut through those zettabytes of digital noise, great content needs…
Apr 3 2014
I’ve been reading the Spin Sucks blog for over four years. Yes, four years, the same amount of time it took me to earn a college degree! A four year commitment may sound like hard work, but it doesn’t feel that way.
It was 2010; I had recently left my first big girl job after college to embark on my next career adventure. I was hired for a brand new position as the social media manager for an association. My purpose was to build the organization’s social media presence and strategy from the ground up, alone. Working in a marketing and communications department of three, I was starving for the opportunity to learn from others in my industry so I could become a better communications professional.
Then, I stumbled upon Spin Sucks.
Reading Spin Sucks every morning was a dose of PR inspiration and just the practical knowledge I needed to continue to take my work and career to the next level. Spin Sucks connected me with a community of other readers, PR professionals and marketing enthusiasts that kept me on my toes and encouraged me to become a better PR professional.…
Mar 18 2014
Last week I attended my very first meeting of a book club set up by a friend. We’re all in our 20s and pretty universally broke, so when my friend suggested everyone bring $5 to cover the cost of wine and cheese, I jumped at the opportunity to get the wines. There’s nothing worse than facing a table of bad cheap wine after a long day at work (except maybe the hangover the next day).
When it comes to cheap wine (here defined as under $10), my general rule is to always avoid the familiar grapes. There is NOTHING worse than cheap Pinot Noir. I, for example, spent $55 (including tax!) on a Riesling, Gruner Veltliner, Barbera, Zweigelt and Minervois. Sometimes knowing about wine is associated with snobbishness – the more you know the better you are at spotting the gems among the cheap stuff. Knowing what wines can be both affordable and drinkable takes some serious wine skillz.