Nov 21 2016
The rise of mobile continues! Google has been slowly moving toward a mobile-first index for quite some time and they officially announced it on November 4th, 2016. It’s currently being tested and it is anticipated to fully roll-out in the next couple of months.
What exactly does Google’s mobile-first indexing mean?
In short, Google will crawl and index the mobile version of your site as its primary source for content and ranking signals for your site.
Google stated: “To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.”
Mobile is even MORE important now.
More people than ever are living their lives on multiple screens. In fact, internet usage on mobile and tablet devices has…
Oct 17 2016
I thought I was done writing about bot traffic from an ad campaign but turns out I was wrong. We recently ran a targeted display advertising campaign and 82% of the campaign’s traffic was from a bot. Here’s how we determined fraudulent traffic from the campaign.
We utilized HotJar to capture mouse movements and we noticed erratic and unnatural movements on the screen recordings. This seemed odd so we dug some more…
In looking at about 50 on these recordings, the movement of the mouse seems to be very algorithmic and happens consistently at 5, 10, 15, 20 seconds etc. on multiple videos. Not very natural…
There was some variation in session duration, but for the most part all of these fall within the same time frame – not very human-like, and then you look at the mouse movements and the intervals of when the movement/scroll occurs.
4,248 of our display visits came from Chrome version 48.0.2564.109. Version 48 of Chrome was only around February – April and Chrome…
Sep 9 2016
Back-to-school means another year of fresh books, backpacks and binders. But in 2016, purchasing each of these items is far from basic. With the evolution of digital media casting a halo on our everyday lives, it’s no surprise that parents are spending more and more using their mobile devices when it comes to back-to-school shopping. Brands are very intuitively using those mobile screens as another money-making method to feed into consumers’ habits. So, just as seasons change, trends do too. There are brands that are evolving from typical marketing methods by tapping into digital apps or social media to target parents in an insightful way with back-to-school incentives and tips, which not only boosts sales but leaves parents, and of course their kids, satisfied.
Back-to-school preparation may be perceived as a monumental event. And with each year that passes, it just keeps getting bigger. According to AdWeek and eMarketer, back-to-school sales in the U.S. are expected to increase 2.6 percent this year, which means sales for the season may total around $828.8 billion. A separate study reported by Adweek and released by GfK and Facebook IQ, notes that more than 60 percent of adults in a recent survey
Aug 29 2016
Having strong search rankings requires thorough planning, strategy and flawless execution. Google looks at over 200 factors when ranking content and the markup, site structure, user experience and content of a website all play a role in how a particular website ranks in search.
When looking at SEO for organizations with multiple locations this can become infinitely more complicated from a technology and optimization standpoint. However, when planning out how to ensure locations rank in search there are a few major areas to consider.
Aug 16 2016
Digital channels are bursting with content. And while a consumer brand can stand out using funny Snapchat influencers or easy-to-consume short videos, B2B audiences are looking for more. An instigator of a purchase needs information that shows how the solution will improve their quality of work, the efficiency of their process, etc.
They also need information that proves value to every stakeholder who checks off the purchase and will evaluate the instigator on its success. It’s especially true for B2B technology companies. The person who begins the purchase process could have a dozen stakeholders with different specialties and interests.
The growth of content marketing has largely been thanks to the need for so much information in making business decisions. But often customers are given a blog or article that reads like a product page. They’re left to interpret the reason to buy.
A B2B company’s audience needs more valuable information before committing to a product or service. So to help them see the value and show it to others, content marketing can be there to provide useful, supported content that’s relevant to the audience and drives towards some definable goal.
That’s a lot to unpack, but two integral aspects are