Jan 18 2016
No, I’m not talking about the pop ups we see on the streets here in New York. I’m talking about a REAL guerrilla marketing campaign commissioned by the Colombian Ministry of Defense in partnership with ad agency, Lowe-SSP3. Their goal: to convince members of the Revolutionary Armed Forces of Colombia (FARC) “guerrilla” fighters to demobilize and come home.
From This American Life podcast to TEDTalks, this successful campaign should be highlighted. It was born out of insight, included all the nuts and bolts a good campaign should have AND it achieved results.
Chief Creative Officer Jose Miguel Sokoloff first started with radio ads to try to reach these guerrilla fighters. Throughout the course of the campaign, he met with demobilized fighters and found that Christmas was the peak time fighters left the FARC. Dropping the ads, he went for something bigger, something bolder. With beautiful lights they decorated nine tall trees strategically set up in jungle paths frequently used by the FARC. With motion sensors, these trees lit up with a sign saying “If Christmas can come to the jungle, you can come home. Demobilize.”…
Jan 4 2016
Ever since its inception, I’ve had a bit of a one-sided (consumer) love affair with Facebook and, while that has changed over time, my devotion has never really waned.
You see, I’m from that lost generation who had a full childhood without any form of social media and yet was young enough when it popped up to dive in headfirst and make all the mistakes we warn kids about now (i.e. major TMI, too many party photos, general lack of filter). So I can relate with both sides of the social media divide.
In fact, it was a very natural progression for me into social media marketing because I was such a native user. I really felt like I “got” what people wanted to see on the platform and was able to help translate for my clients. In many cases, it was the cornerstone of social strategy.
But in the past few years Facebook has been letting me down a bit as a marketer. Decreased organic exposure. A constant need for more monetary investment to see any engagement. A decline in meaningful consumer response. I began finding myself advising clients to view…
Dec 28 2015
Let’s make a resolution for 2016 to move away from some of these archaic and ineffective social media habits below. Today more brands are investing in social media, so let’s step it up… seriously. If you’re doing any of the below it’s time for a change and what better time than the new year!
Dec 14 2015
For the past couple of months, it’s been planes, trains and automobiles for me with lots of business travel. While I’ve been on the road more than usual lately, for some busy professionals, constant travel is a way of life. Whether you travel every week or every once-in-a-while, here are five great apps for busy business travelers to help start the New Year off right.
Tripit is a great app to help organize your travels in one convenient place. You simply forward your travel confirmation emails to your Tripit account and the app automatically creates a detailed daily itinerary for your trip. The app also can help with a variety of other issues that can confront busy business travelers. The app can: