Apr 14 2014
In early April I had a great experience at the ClickZ Live Digital Marketing Conference in New York. During the three-day event I was bombarded with glorious amounts of information, stats, “aha” moments, head scratchers and confirmation that what I’ve been reading hasn’t been a bunch of malarkey. It’s impossible to synthesize all the information I ingested into one blog post, but I hope this synopsis provides some high-level insight into and provokes thought about how brands and marketers currently utilize the digital environment.
There is no magic marketing bullet: I’ve spoken about integrated marketing in past posts, but this conference really confirmed that success in the online world will rely on a multitude of tactics, strategies, devices and channels to ensure that marketers reach their target audience. In a landscape where 2.7 zettabytes of digital data exists, campaigns that solely focus on paid, earned or owned media will easily get lost in the noise created by this continual and exponential growth of digital data.
To cut through those zettabytes of digital noise, great content needs…
Apr 3 2014
I’ve been reading the Spin Sucks blog for over four years. Yes, four years, the same amount of time it took me to earn a college degree! A four year commitment may sound like hard work, but it doesn’t feel that way.
It was 2010; I had recently left my first big girl job after college to embark on my next career adventure. I was hired for a brand new position as the social media manager for an association. My purpose was to build the organization’s social media presence and strategy from the ground up, alone. Working in a marketing and communications department of three, I was starving for the opportunity to learn from others in my industry so I could become a better communications professional.
Then, I stumbled upon Spin Sucks.
Reading Spin Sucks every morning was a dose of PR inspiration and just the practical knowledge I needed to continue to take my work and career to the next level. Spin Sucks connected me with a community of other readers, PR professionals and marketing enthusiasts that kept me on my toes and encouraged me to become a better PR professional.…
Mar 18 2014
Last week I attended my very first meeting of a book club set up by a friend. We’re all in our 20s and pretty universally broke, so when my friend suggested everyone bring $5 to cover the cost of wine and cheese, I jumped at the opportunity to get the wines. There’s nothing worse than facing a table of bad cheap wine after a long day at work (except maybe the hangover the next day).
When it comes to cheap wine (here defined as under $10), my general rule is to always avoid the familiar grapes. There is NOTHING worse than cheap Pinot Noir. I, for example, spent $55 (including tax!) on a Riesling, Gruner Veltliner, Barbera, Zweigelt and Minervois. Sometimes knowing about wine is associated with snobbishness – the more you know the better you are at spotting the gems among the cheap stuff. Knowing what wines can be both affordable and drinkable takes some serious wine skillz.
Mar 5 2014
After six years of the Big Apple grind, my husband and I relocated to the ‘burbs of Richmond, Virginia. Working in beverage marketing, I am fully aware this is media no-man’s-land. For nearly a decade, I had been so busy catering to major market influencers that I rarely thought about the best way to engage the other half of the country (aka, the more than 115 million people living in suburbia today).
Luckily, smaller markets offer communication professionals great opportunity to score big and perhaps hit a homerun long enough to benefit activities in major markets and the overall marketing campaign at the same time.
Here are three marketing lessons I learned from suburban living:
Mar 3 2014
Twitter, Facebook, Google, Amazon – these are where most of us are spending our time on the second screen. The second screen is the chronic TV watcher’s dream. Commercials come up? Back to Facebook. Boring plotline? Buy those headphones you’ve been eyeing on Amazon. Plot twist? Talk about it on Twitter in real time.
Marketers have been hard at work creating apps to take over the second screen – using it as another touch point for their TV shows, and another opportunity, of course, for advertising money. But, it’s taking some time to crack the nut… the app has to be engaging enough to keep people interested, but it’s important for it to connect to outside networks, particularly Twitter, to continue the global conversation.
This is what I like about it:
1) Direct Twitter integration: Twitter integrates live within the app, providing fun opportunities to follow his hashtag games. Jimmy announces his favorites during the show. Want to tweet? Just scroll to the bottom…
Feb 24 2014
In late 2012 I created a blog post that highlighted 5 digital trends that would be prevalent in 2013. Now that 2013 is long and gone, I wanted to take a look back and see how these trends panned out in 2013.
In 2013 Google posted that responsive web design is their preferred method to serve content in optimized formats for both desktop and smartphone users. This statement was also reiterated at SMX East in October of 2013 by Pierre Far of Google so it’s pretty safe to say that if you have SEO and multiple devices in mind responsive web design is here to stay.
In my original post I referenced a 2012 SEMPO Report that showed that paid search objectives might be trending to less conversion orientated goals like, “increasing web traffic” and “increasing brand awareness.” In the 2013 version of the same SEMPO report, it looks like the responses are trending away from these goals altogether.
While previous years have seen a gradual fall in the percentage citing selling…