Jul 23 2015
Foodies, health-conscious people and professional or at-home chefs would probably choose to eat anywhere else before 7-Eleven, right? However, this week’s news has surprised many and has certainly boosted the convenient store chain’s reputation.
In a recent article by Fortune online, 7-Eleven seems to be more progressive than it may have previously seemed. The author explains that ALL 7-Eleven stores will make the switch from preparing foods with conventional egg-based mayonnaise to a vegan alternative by Hampton Creek called Just Mayo. The mayo is made from pea protein, contains zero cholesterol, and less sodium and saturated fat than its animal-based counterpart. Hampton Creek CEO and founder, Josh Tetrick claims that the company has a mission, and that is to change the food industry and make it kinder and gentler, for people, the environment and the animals. From a business perspective, the way to implement these changes is to make prices competitive enough for companies like 7-Eleven to make the switch. While this is both shocking and exciting for environmentalists, vegans and animal-activists, as 7-Eleven has not been the most progressive company in the past, it is also a win-win for companies looking…
Jul 16 2015
These days, there are very few places you can go without seeing a Fitbit, Jawbone Up or even an Apple Watch. With 1 in 5 Americans owning a fitness tracker, wearable technology is becoming a part of our everyday life.
Having owned both a Fitbit and a Jawbone, I am one of the many who have hopped on this health tracking bandwagon over the past few years. Like others, I enjoy the challenge of exceeding my step and workout goals, seeing a breakdown of my sleeping patterns and having something to hold me accountable on the days where bingeing on Netflix is much more appealing than running.
A lot of people are skeptical how long the wearable technology trend will last, since a third of the people who buy wearable health devices stop using them within six months. Healthcare professionals, on the other hand, see fitness trackers as a great opportunity for the industry.
Currently these trackers monitor things like steps, fitness, sleep patterns and heart rate, but as technology continues to develop, so will the trackers. Physicians are already using
fitness trackers to help…
Jul 9 2015
Raise your hand if you know someone who could be helped by a drug that’s currently awaiting FDA approval. Whether it’s you, a family member, or a friend, chances are that someone you know could benefit from accelerated access to a breakthrough drug or device. (there are some good reasons for this protracted process, but more on that later)
With an average timeline of 12 years to get a new drug from the laboratory to the pharmacy shelf (and more than $350 million in research and development costs), many people miss out on the opportunity to access lifesaving drugs and devices before it’s too late. And, because of the time and cost to develop a new therapy, rare diseases are less attractive for pharmaceutical companies. With that in mind, it’s no surprise that H.R. 6, the 21st Century Cures Act, which is being considered this week in the House, seeks to encourage biomedical innovation and the development of new treatments and cures.
Don’t have time to read up? Here’s your cheat sheet.
WHAT IS BEING PROPOSED?
Some elements of the bill include:
Jul 2 2015
For most of us, summer is filled with many outdoor activities. Whether you’re spending the day on the boat with family, or having a backyard BBQ with friends, it’s important to have fun—but it’s also important to keep your skin protected from the bright summer sun.
Ultraviolet radiation is no joke. Its effects on your skin can cause damage for years. So, here are a few tips from the American Cancer Society to keep your skin safe, glowing and beautiful.
Jun 25 2015
With just three decision days left in this Supreme Court Term (today, Friday, and Monday), we’ll soon know the outcome of King v. Burwell. If you’re like 70% of Americans you may have never even heard of this case, but it has major implications for health care in America. Now is your time to study up – and if you are in the business of health care, it’s time to plan for the implications if the Court rules in favor of the plaintiff.
THE BOTTOM LINE: Subsidies to purchase health insurance on the federal exchange are at risk – with an impact to millions of Americans who may once again join the uninsured.
In a phenomenon referred to as the “death spiral” (which sounds like it is straight out of Star Wars), premiums may rise to an unaffordable level, causing the healthiest consumers (who balance out the risk of the sickest) to leave the marketplace, and ultimately resulting in even higher prices and less choice as insurers cease participation in the federal exchange.
Wait – Death Spiral?!? WHAT?
One of the goals of the Affordable Care Act (aka “Obamacare” and…
Jun 11 2015
Health is a topic that pervades our news stories and our lives on a daily basis. Whether watching the TODAY Show during your morning routine, flipping through HealthDay while at work or chatting with your friends about ways to get your body ready for summer, health and wellness is constantly on our minds – especially if you are in healthcare PR. Here’s a roundup of the top 5 health conversation from this week:
Jun 4 2015
Summer is finally here! We can all take a deep breath, venture outside and enjoy the sun. It’s the start of vacations, cookouts, festivals, beaches and so many more outdoor activities. And, as we all know, with so many opportunities to get outdoors it’s the perfect time to focus on our health. Below are a few tips to get your summer started right!
The days are getting longer, the sun is getting brighter and the UV rays are getting harsher. According to the American Melanoma Foundation dermatologists recommend using a sunscreen with an SPF of 15 or greater. If you are fair-skinned and sunburn easily, you may want to consider a sunscreen with a higher SPF.
In other words… GET OUTSIDE and smell that fresh cut grass. Getting outside has many benefits including reducing your level of stress, increasing your fitness levels, improving your outlook and helping you focus. Take a nice walk around the block or invite some friends over for a BBQ in the backyard. You’ll feel better, it’s science!
Bring the outdoors, indoors
We all love summer for the fresh fruits, veggies and…
May 7 2015
Next week I have the honor of speaking at the PRSA Health Academy Conference with one of our clients, Cynthia Schmidt, the chief of marketing at VCU Health System. I’ve never spoken at a conference, and if I’m being completely honest, I’m a tad terrified. But, the good news is this topic is something I’m SO passionate about – the patient experience. In one of my recent posts, you learned about my own patient experience navigating the health care system. In this presentation, Cynthia and I will examine this topic from the role of a health care communicator. How can we help our institutions improve the experience for their patients and ultimately improve their HCAHPS scores? If you are attending PRSA Health Academy, I hope you’ll stop by our breakout session, “More Than a Score: How Employee Engagement Makes HCAHPS Matter.” If you aren’t, here are some of the high level thoughts: