Healthcare

The Going Price for Privacy

We are all familiar with the idiomatic expression, “Why buy the cow when you can get the milk for free?”  In a piece earlier this week from “The Washington Post,” genetic-testing company, 23andMe, Inc., announced it will share data from 650,000 customers in a partnership deal with Pfizer, a global pharmaceutical company.

In a healthcare system dominated by the acronym HIPAA (Health Insurance Portability and Accountability Act), a logical first question may be: “Is that legal?” The simple answer is yes.

In a book published by the National Center for Biotechnology Information (NCIB), the intent of HIPAA was to make health care delivery more efficient and to increase the number of Americans with health insurance coverage. Yet, study after study, details how HIPAA has actually had a negative impact on medical research.  HIPAA has created a selection bias, reduced patient participation, delayed medical advancements and caused large administrative burdens for covered entities/organizations that are required to enforce HIPAA.

Consumers, anxious to find out if they are related to Genghis Kahn, have signed consent (knowingly or not) and that data will now be shared. Yet in medical clinics around the country, some mom who is…

Bookmark and Share
Healthcare

If Martin Luther King Had a Dream for Healthcare

MLKAs I reflected on the legacy of Dr. Martin Luther King, Jr. this week, I wondered what he would think about the U.S. health system in 2015. Being a healthcare communications professional, I imagined what Dr. King might say, and what advice he might offer, knowing that despite significant advances in civil rights, race remains a significant factor in determining access to care, quality of care, and health outcomes. Knowing that disparities are particularly acute in the south, where he was raised and where a third of the country lives. According to the Kaiser Family Foundation, Southerners are more likely than those in other regions to be uninsured, less likely to have access to needed health services, and more likely to experience chronic health conditions such as diabetes and heart disease.

And while I don’t want to simplify what is a complex issue impacted by a number of factors, how can we allow race to dictate health? And why does the vast majority of published research indicate that minorities are less likely than whites to receive needed services, including clinically necessary procedures, even after correcting for access-related factors, such as…

Bookmark and Share
Healthcare

5 Ways To Stay On Track With Your Healthy 2015 Resolution

Making-Resolutions1-300x195If you made a New Year’s resolution this year, chances are it has something to do with improving your health. According to a study in the Journal of Clinical Psychology, losing weight was the number one New Year’s resolution of 2014. It was closely followed by other healthy habits, like quitting smoking, and staying fit and healthy.

The study also reports that only 8% of Americans were successful in achieving their resolution. So, what are the other 92% of us doing wrong? Here are a few tips to help you stay on track this year:

1. Set SMART goals.

The key to staying on track with your healthy resolution is to set SMART goals. SMART goals hold you accountable because they are:

  • Specific: The more specific your goal is, the easier it will be to achie ve. Instead of saying I want to get in shape this year you should strive to work out at least three times a week.
  • Measurable: Decide how you want to measure your progress. How will you know when you’ve accomplished your goal?
  • Attainable: Ask yourself if this goal is reasonable for you. Is going to the gym every…
Bookmark and Share
Healthcare

Without a leg to stand on: Four observations about healthcare (that I learned the hard way)

be-good-to-patients

I have worked with hospitals, pharmaceutical companies, outpatient services and medical professionals for more than 30 years. I thought I really KNEW the healthcare industry.

But, I learned more during the past seven months than in all the 30 years before.

In May, ruptured discs pinched nerves in my back and literally drained all strength from the quadriceps muscles in my left leg. Three days after surgery, while dutifully doing my walk therapy, I stumbled and immediately depended on my “good” right leg to steady me.  Evidently, one of the seven pre-MRI falls had damaged or stretched my right knee.  Instead of steadying me, the Patellar tendon in my right knee ripped apart in multiple places.  My knee cap was yanked into my thigh and a sunken hole replaced my previously dependable knee joint.  Ouch.

As I laid on the ground suffering, I knew my wife was (now) right.  I did not have a leg to stand on….

But, this became the first day of my real on-the-job healthcare training – as a patient.

Based upon my first seven months of first-hand experience, here are four key learnings and observations:

  • Good medical insurance is amazing. I admit, understanding the 47 different…
  • Bookmark and Share
    Healthcare

    5 Healthcare Trends in 2015

    Tis the season for trend articles!  PadillaCRT looked at trend predictions for the past few years and looked ahead. We found two trends that deserve more momentum in 2015, two that are “coming soon to a health care organization near you” and one trend that we hope gets a little more air in 2015.

     

    The Good: we’re hoping 2015 is the year for these two trends.

    patient-engagement-team 21. Patient engagement. This has eluded healthcare organizations longer than the “National Treasure” eluded the Gates family.  (According to the movie trailer that was at least three generations.) When patients are effectively engaged, patient outcomes improve and cost drivers are positively affected.

    A mentor once told me, “Healthcare is personal and healthcare is local,” and she was right.  What is more personal than the health of you or a loved one? For patient engagement to be successful it needs to be led by patients and driven locally.  The Care Copilot Institute, a new effort from AllinaHealth and the Robina Foundation is such an effort.  All too often healthcare organizations are using a megaphone to engage patients. We need to put the megaphone down and start…

    Bookmark and Share
    Healthcare

    Nobody Needs the Doctor’s Office

    Convenience is the most important aspect of the new healthcare world.

    These days, a sore throat doesn’t always warrant a call to your primary care physician. Instead, a quick search on your favorite health site can give you the information you seek and you don’t even have to leave your desk. Ever heard of WebMD? (Uh, yeah).  The last place any of us want to be is in a doctor’s office, waiting to be seen, waiting to get an answer and just waiting to catch what the guy next to us has.

    At the Virginia Society of Healthcare Marketing and PR (VSHMPR) Fall Conference, I learned consumers are no longer accepting the traditional patient-doctor relationship. We are empowered. We are informed. We are connected. And we’ll take drastic measures to avoid a doctor’s office.

    One medical groupThat’s why One Medical Group is reinventing the doctor’s office. If you ask them, they prefer not to be categorized as a doctor’s office at all. They don’t treat patients, they engage with members. Appointments are not only guaranteed to start on time, but also last longer and offer a higher quality interaction. They also…

    Bookmark and Share
    Corporate Responsibility

    Promoting Healthy Habits in the Workplace

    Yesterday, the New York Times Well blog ran a story about the effects of exercise on the human brain. For a while now, people have believed that regular exercise improves cognitive function, but a recent study examined just how real those benefits are. Not surprisingly, the results suggested that not only does exercise change the [...]

    Healthcare

    Positioning for Success: What’s Next for Health Trade Associations

    DCPadillaCRT is proud to sponsor “Positioning for Success: What’s Next for Health Trade Associations,” a half-day event intended to bring health trade association professionals together to explore how to successfully navigate this brave new world. The event is being held in Washington, DC at the Grand Hyatt Washington on Thursday, November 20th from 8:30 a.m. to 12:00 p.m.

    As government scrutiny and regulation increases for health care professionals, associations are faced with new challenges and opportunities to demonstrate value to their members. With featured speakers from The Advisory Board, The Kellen Company, Epstein Becker Green and our very own PadillaCRT, the event will provide insights on how to successfully navigate the ever-changing healthcare world. Attendees will walk away with tools to help shape their organization’s 2015 strategy, including:

    • New research and important trends
    • Insights into effective communication with legislators and regulators
    • Strategies to increase member engagement and retention
    • Risks that impact the reputation of the association and its members – and how to prepare

    CONFERENCE PROGRAM: 

    8:00 a.m. – 8:30 a.m. – CONTINENTAL BREAKFAST

    8:30 a.m. – 9:30 a.m.Game Changers – The…

    Bookmark and Share
    Healthcare

    Leveraging Awareness Months: Lessons Learned From a Month of Pink

    The big, pink awareness month behemoth is over: Breast Cancer Awareness Month. And while many of us are sick of pink and ready to move on to the next thing, it’s worth a look back at the last month to see what ideas we can apply to other awareness campaigns throughout the year.

    It’s not just about the products. There are plenty of consumer products taking advantage of breast cancer awareness month. But it’s not just about the Estee Lauder, Aerie and Avon consumer product brands of the world. A lot of health care organizations are taking back health awareness months and making the month their own.

    Start a dialogue. Awareness months are meant to spark conversation. Now is the time to get your experts front and center. Mayo Clinic devoted six of their podcasts during October to breast health education with various physicians who could share their expertise. The podcasts are still available online, providing a longer-term resource for people searching for information. Cleveland Clinic also offered their expertise, inviting people to ask questions about breast cancer throughout the month using the hashtag #KnowPink on Facebook and Twitter. Physicians were on hand to…

    Bookmark and Share
    Healthcare

    6 Easy Ways to Get Local News to Cover Your Story – and Why It’s Important

    AnchormanChances are you have some great stories to tell: from patient success stories and new research to helpful information that impacts the lives of people in your community. And, your local news is often an effective channel for furthering awareness of your healthcare organization and getting your stories told.

    Generating local news coverage can be fairly easy if you know the best practices. Here are six simple tips to help you get started:

    1. Make it Routine. Whenever you are in the early planning stages of an event, make sure media outreach is always a part of your efforts. Think about the people involved – are you working with a patient family or a big community partner? Is the local mayor coming to your event? Your news media want to know about these things, so be sure to tell them!

    Calendar2. Use Community News Calendars. Submit informational and fundraising events that are open to the public to local news community calendars. Daily and community newspapers, TV stations (ABC, NBC, CBS and FOX) and entertainment websites generally have community calendars. Try to submit your…

    Bookmark and Share