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Healthcare

Think Big and Act Bold: Words from an Innovative Leader

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Steve Jobs once said “Innovation distinguishes between a leader and follower.”
2016-Forum-Innovation-Mock

Earlier this week, I had the pleasure of attending the Women’s Health Leadership TRUST Forum where the topic was innovation in healthcare. The annual event celebrates hundreds of women in the Twin Cities healthcare community, and recognizes pioneers and leaders in health innovation—both in Minnesota and around the globe.

A highlight of the evening was listening to the keynote address given by Cindy Kent, president and general manager of 3M Drug Delivery Systems. Cindy addressed the audience with her remarks on innovative leadership and categorized the attributes of an innovative leader with three words: being, thinking and doing.

SFullSizeRendero how does an innovative leader be, think and do? Cindy shared her inspirational thoughts:

Confident, authentic and accountable. Building confidence is critical when it comes to being a leader. Cindy spoke to a concept called “The Confidence Gap.” According to The Atlantic, “evidence shows that women are less self-assured than men—and to succeed, confidence matters as much as competence.”

Innovative leaders are authentic and accountable. Being a genuine person will let those…

Healthcare

Healthcare and the Economics of Innovation

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In a 2011 Harvard Business Review article author, Uri Neren (@urineren), postulates that the single greatest factor required for successful innovation is scarcity. In fact, organizational processes have been developed to mimic scarcity and foster innovation including Systematic Inventive Thinking and the “Productivity” method. And, all this time I thought necessity was the mother of invention – turns out it’s the evil step-mother scarcity.

In healthcare, innovation is the new queen. But in healthcare, scarcity is not a generalized state but rather its financial scarcity as seen in dwindling reimbursements, growing healthcare needs and their associated costs, and health care reform implications. There are plenty of patients and an increasing number of CPT codes but the dollars available to treat these consumers does appear to be finite.

In the not-so-distant future we may all actually be treated by a personalized healthcare companion like Baymax from the movie Big Hero 6.  (As long as my Baymax can fly so that I can avoid stressful traffic jams, I’m down with this idea. Until then, I will refer to one of the websites designed to reduce stress that my colleague,…

Healthcare

Pulse Check on Social Media Strategies and Trends

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Yesterday, I attended the PR News Social Media Strategies + Tactics Workshop at the National Press Club in Washington, D.C., to brush up on the latest trends and best practices for communicators using Facebook, Twitter and Instagram (plus a little Snapchat and blogger chatter for good measure). What did I learn from our brilliant – and very funny – presenters throughout the day?Online-Content-So-Hot-Right-Now

Some things haven’t changed: Content is still king. Or rather, engaging content is king. What does “engaging” mean for social? As Kelley McLees (@KelleyMcLees) of Everywhere Agency explained, engaging content is visual, shareable, conversational and relevant to your audience. Everything you create should come back to what your audience cares about. This can be easy to forget as we create content that we think is cool, but keeping your audience in mind remains the number one rule of successful communications.

Video can be your best friend – and does not need to be complicated: Over the last six months, the time that people spent watching videos on Instagram increased by more than 40 percent and, soon, we will all be able to record and publish 60-second videos

Healthcare

4 Websites You Need for Stress Awareness Month

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www.frabz.com

In case you didn’t know, April is National Stress Awareness Month. Stress is something that we may often ignore because we think it’s inevitable or unavoidable, especially in the PR and marketing industry, but it can have serious effects on your wellbeing.

There are thousands of tips for relieving your stress, but the problem is that many are incredibly unrealistic. The world we live in continues to get more and more fast-paced. And the truth is, on our busiest days – even though we should be taking breaks to avoid feeling overwhelmed – most people aren’t going to take the time to step away from an important project even if it is for their health.

www.memes.com

And it’s probably no coincidence that April is also National Alcohol Awareness Month. Before you reach for that glass of wine or stop by your favorite happy hour to wash down the stress of the day, try considering some other options to relieve stress this month.

Luckily, technology has provided some more realistic and modern methods for stress reduction, and…

Healthcare

World Health Day 2016 Focuses on Diabetes!

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On my way to work today scrolling down my Twitter feed on the subway platform, I saw that it was World Health Day and to my delight this year’s focus is “Beat #Diabetes”!

World Health Day 2016: #Beat diabetes
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This is a topic close to my heart (and my non-working pancreas) and the main reason why food became my passion. Twenty years ago, almost to the exact day, I was diagnosed with Type-1 Diabetes AKA Juvenile, child-onset or insulin-dependent diabetes. On April 16, 1996, my world changed forever and so would my relationship with food.

Like many Type 1’s, I get frustrated at the ignorance that surrounds this disease, as most of the hype focuses on Type 2 Diabetes. My Diabetes, which accounts for approximately 1.25 million American children and adults, isn’t caused by poor lifestyle choices, lack of physical activity or an unhealthy diet. The causes for Type 1 are actually still unknown but over the years there have been many theories as to how this invisible killer comes about: bacteria and/or virus, medicinal drugs, chemical irritants and/or environmental irritants. Even still, there is much ignorance, public misconception and misperception that looms around Diabetes. Media outlets all over the…

Healthcare

Virtual is the New Reality

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From telemedicine and electronic medical records to 3-D printing and precision medicine, technology is certainly changing the way we deliver health care. Now, virtual reality (VR) technology is creating a future only seen in movies and with applications across training, diagnosis and treatment, it could mean a new era for the industry.
VR technology, which has its roots in video games and filmmaking, is by no means new. For instance, the Oculus Rift was originally crowdfunded in 2012 with the goal of “trying to create the world’s best virtual reality headset designed very specifically for gaming.” They quickly surpassed their $250,000 goal raising over $2 million and were later bought by Facebook in 2014… for a measly $2 billion. Zuckerberg clearly saw the writing on the walls and knew this technology had important applications beyond exciting gamers. Now, leaders in health care are catching on.

Oculus Rift
The University of Southern California’s (USC) MedVR lab is pioneering virtual reality research with efforts currently focused on the fields of psychology and stress-related disorders, though applications in neuroscience, physical therapy and occupational therapy are likely as well. Projects at the lab range from…

Healthcare

The Anthem-Express Scripts Battle and the cry for Transparency in Healthcare

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NYU-SCPS-HealthcareEarlier this week, heath insurer Anthem announced it has sued pharmacy benefit manager (PBM) Express Scripts to recover damages from drug pricing it believes was too high. Anthem is currently seeking $3 billion in annual cost savings, and is involved in a 10-year contract with Express Scripts that is set to run through 2019.

While Anthem decides whether or not it will terminate the contract early, it’s likely other health insurance companies will begin to re-examine their contracts with PBMs to see if they too are being swindled out of drug savings. Additionally, there’s a good chance this will create an increased demand for transparency during the entire drug pricing process—which can easily be deemed one of the most controversial issues in healthcare, considering we live in the only developed nation that allows drug makers to set their own prices.

With America spending $3.8 trillion on healthcare, it’s no surprise that the cry for transparency in the industry continues to get louder.  But why all of a sudden are healthcare companies being held to the same transparency standards as other consumer brands?

Well for starters, consumers are paying more out…

Healthcare

Latest Healthcare Trends from HIMSS 2016

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Earlier this month a few PadillaCRT colleagues had the privilege to attend HIMSS 2016 in Las Vegas. The annual conference brought together over 40,000 healthcare IT professionals, clinicians, executives and vendors from around the world. With more than 1,300 vendors and organizations represented, the four-day conference highlighted the latest tools, innovations and trends in healthcare technology.

Each year HIMSS continues to impress attendees, and showcase the latest happenings in the worlds of healthcare and technology. Included below are a few topics that received lots of coverage and attention from media and attendees.

HIMSS16_Logo_Lockup_PRINTHealthcare IT: As expected, a big focus of the conference was the new advancements in healthcare IT. In particular, vendors used the conference to launch new software and devices to improve care for patients. Whether it’s tablets for remote patient monitoring or digital signage for hospital or clinic communication, organizations are continuing to spend more time and energy on developing tools to help patients, caregivers and staff ensure the best quality of care.

One particular new technology that was showcased at HIMSS was Children’s Health of Dallas’ virtual health platform. In order to ensure younger patients and their caregivers receive…

Healthcare

After HIMSS – Three PR Tips to Stay Top of Mind with Media after the Show

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So you exhibited at the HIMSS Annual Conference this year – great! How many of the 40,000 attendees do you think heard your message?

As I walked the floor this year in Vegas, the HIMSS traffic was pretty good. Exhibitors and attendees were tweeting and companies were handing out all types of booth trinkets. And I’m sure lots of companies were meeting with media to tell their story and (try to) gain some media coverage to promote their brand, products or opinions.

But once a reporter leaves your booth – how many of them do you think actually remember your story?

Here are three quick ways to stay top of mind with media after the show closes.

Credit HIMSS

Tip 1: Keep pushing your story.
Whether you made a news announcement at HIMSS or not, media will be using information they gathered during and after the show for upcoming articles. If you want to be part of the conversation, follow up with media who attended the show and remind them of your expertise. Promote the industry trends you can address – not your products or features. When I manage media briefings for my clients at…