Dec 18 2014
I have worked with hospitals, pharmaceutical companies, outpatient services and medical professionals for more than 30 years. I thought I really KNEW the healthcare industry.
But, I learned more during the past seven months than in all the 30 years before.
In May, ruptured discs pinched nerves in my back and literally drained all strength from the quadriceps muscles in my left leg. Three days after surgery, while dutifully doing my walk therapy, I stumbled and immediately depended on my “good” right leg to steady me. Evidently, one of the seven pre-MRI falls had damaged or stretched my right knee. Instead of steadying me, the Patellar tendon in my right knee ripped apart in multiple places. My knee cap was yanked into my thigh and a sunken hole replaced my previously dependable knee joint. Ouch.
As I laid on the ground suffering, I knew my wife was (now) right. I did not have a leg to stand on….
But, this became the first day of my real on-the-job healthcare training – as a patient.
Based upon my first seven months of first-hand experience, here are four key learnings and observations:
Dec 11 2014
Tis the season for trend articles! PadillaCRT looked at trend predictions for the past few years and looked ahead. We found two trends that deserve more momentum in 2015, two that are “coming soon to a health care organization near you” and one trend that we hope gets a little more air in 2015.
The Good: we’re hoping 2015 is the year for these two trends.
1. Patient engagement. This has eluded healthcare organizations longer than the “National Treasure” eluded the Gates family. (According to the movie trailer that was at least three generations.) When patients are effectively engaged, patient outcomes improve and cost drivers are positively affected.
A mentor once told me, “Healthcare is personal and healthcare is local,” and she was right. What is more personal than the health of you or a loved one? For patient engagement to be successful it needs to be led by patients and driven locally. The Care Copilot Institute, a new effort from AllinaHealth and the Robina Foundation is such an effort. All too often healthcare organizations are using a megaphone to engage patients. We need to put the megaphone down and start…
Dec 4 2014
Convenience is the most important aspect of the new healthcare world.
These days, a sore throat doesn’t always warrant a call to your primary care physician. Instead, a quick search on your favorite health site can give you the information you seek and you don’t even have to leave your desk. Ever heard of WebMD? (Uh, yeah). The last place any of us want to be is in a doctor’s office, waiting to be seen, waiting to get an answer and just waiting to catch what the guy next to us has.
At the Virginia Society of Healthcare Marketing and PR (VSHMPR) Fall Conference, I learned consumers are no longer accepting the traditional patient-doctor relationship. We are empowered. We are informed. We are connected. And we’ll take drastic measures to avoid a doctor’s office.
That’s why One Medical Group is reinventing the doctor’s office. If you ask them, they prefer not to be categorized as a doctor’s office at all. They don’t treat patients, they engage with members. Appointments are not only guaranteed to start on time, but also last longer and offer a higher quality interaction. They also…
Nov 20 2014
Yesterday, the New York Times Well blog ran a story about the effects of exercise on the human brain. For a while now, people have believed that regular exercise improves cognitive function, but a recent study examined just how real those benefits are. Not surprisingly, the results suggested that not only does exercise change the [...]
Nov 13 2014
PadillaCRT is proud to sponsor “Positioning for Success: What’s Next for Health Trade Associations,” a half-day event intended to bring health trade association professionals together to explore how to successfully navigate this brave new world. The event is being held in Washington, DC at the Grand Hyatt Washington on Thursday, November 20th from 8:30 a.m. to 12:00 p.m.
As government scrutiny and regulation increases for health care professionals, associations are faced with new challenges and opportunities to demonstrate value to their members. With featured speakers from The Advisory Board, The Kellen Company, Epstein Becker Green and our very own PadillaCRT, the event will provide insights on how to successfully navigate the ever-changing healthcare world. Attendees will walk away with tools to help shape their organization’s 2015 strategy, including:
8:00 a.m. – 8:30 a.m. – CONTINENTAL BREAKFAST
8:30 a.m. – 9:30 a.m. – Game Changers – The…
Nov 6 2014
The big, pink awareness month behemoth is over: Breast Cancer Awareness Month. And while many of us are sick of pink and ready to move on to the next thing, it’s worth a look back at the last month to see what ideas we can apply to other awareness campaigns throughout the year.
It’s not just about the products. There are plenty of consumer products taking advantage of breast cancer awareness month. But it’s not just about the Estee Lauder, Aerie and Avon consumer product brands of the world. A lot of health care organizations are taking back health awareness months and making the month their own.
Start a dialogue. Awareness months are meant to spark conversation. Now is the time to get your experts front and center. Mayo Clinic devoted six of their podcasts during October to breast health education with various physicians who could share their expertise. The podcasts are still available online, providing a longer-term resource for people searching for information. Cleveland Clinic also offered their expertise, inviting people to ask questions about breast cancer throughout the month using the hashtag #KnowPink on Facebook and Twitter. Physicians were on hand to…
Oct 30 2014
Chances are you have some great stories to tell: from patient success stories and new research to helpful information that impacts the lives of people in your community. And, your local news is often an effective channel for furthering awareness of your healthcare organization and getting your stories told.
Generating local news coverage can be fairly easy if you know the best practices. Here are six simple tips to help you get started:
1. Make it Routine. Whenever you are in the early planning stages of an event, make sure media outreach is always a part of your efforts. Think about the people involved – are you working with a patient family or a big community partner? Is the local mayor coming to your event? Your news media want to know about these things, so be sure to tell them!
2. Use Community News Calendars. Submit informational and fundraising events that are open to the public to local news community calendars. Daily and community newspapers, TV stations (ABC, NBC, CBS and FOX) and entertainment websites generally have community calendars. Try to submit your…
Sep 25 2014
Media attend conferences to learn what is new, innovative and trending. Conference attendees and people unable to attend look to media coverage for information and scoop on what they should be paying attention to in their industries. So, how do you break through the noise and really engage media at trade shows?
One option is to take it outside the conference hall doors and host an ancillary event with your key experts, partners and media. Here are a few tips to make this type of media event successful: