Feb 2 2017
If you haven’t heard, heart disease is the leading cause of death for men and women. Happy Valentine’s Day.
But guess what? New evidence shows that doing something as simple as meal planning can impact risk factors for heart disease, according to a new statement published by the American Heart Association journal.
“Meal timing may affect health due to its impact on the body’s internal clock,” said Marie-Pierre St-Onge, Ph.D., an associate professor of nutritional medicine at Columbia University in New York City.
While St-Onge indicated that more research would need to be done in humans before this can be stated as a fact, this is especially good news for meal-kit delivery companies such as Blue Apron or Hello Fresh. These types of services have really taken off in the last year, mostly marketing to people who don’t have time to get to the grocery store or plan a meal. But now, these companies have another advantageous marketing angle. Or perhaps, one of the meal-kit companies will step up to sponsor research in humans.
There is also a link between eating breakfast and having lower…
Jan 26 2017
Over the weekend, advisor to the President, Kellyanne Conway, mentioned the use of “alternative facts” in an interview on Meet the Press. The show’s host, Chuck Todd, quickly pointed out that anything less than the truth is considered a falsehood.
As the buzzwords made the rounds on the internet, communications professionals had the chance to reflect on their ethics and ideals. The Public Relations Society of America released a statement that every communication professional should take to heart:
“Honest, ethical professionals never spin, mislead or alter facts. We applaud our colleagues and professional journalists who work hard to find and report the truth.”
One industry where the truth is particularly needed is health care. Patients take statements and recommendations from providers and companies as fact, because the health care system is built on a strong foundation of trust. You have to trust that a medical device or prescription is going to treat or cure an ailment. Health care communicators need to embrace the responsibility of trust by providing messaging based on integrity.
Let’s look at some examples throughout the health care industry that demand truth:
Medical technology: Although medical devices undergo stringent regulatory testing, errors still occur in these
Jan 19 2017
While president-elect Donald Trump’s inauguration isn’t until tomorrow, healthcare communicators are already feeling the effects of the transition and bracing for change.
It’s a new era, for sure, and unconventional, to say the least. But, fear not, we’re here to help you prepare.
As we look at Trump’s campaign platforms, cabinet picks, and his most recent press conference, there is a clear sense of his priorities in healthcare. As communicators, it’s our job to determine not only the impact on our business, but also how we can contribute to the conversation as thought leaders.
Jan 12 2017
We’re 12 days into 2017 – is your new year’s resolution still kicking? If it seems like less than two weeks is a ridiculously brief time span to lose sight of a new goal – it’s because it is. Research shows that most new year’s resolutions die by January 11th (aka…yesterday). But if you don’t find yourself in this group of fizzlers, congrats! Your willpower is stronger than most and it could be a whole month before businesses start feeding off the profits of your broken dreams.
Year after year, health and wellness-related resolutions like losing weight, being active, eating better, or improving personal wellness are consistently some of the most common resolutions, so it’s no surprise that they dominate the 2017 list. Of all the industries that use the new year to piggyback on thematic marketing campaigns or ads recycling the “new year, new you” concept, the one that surprisingly seems to see the least direct benefit, is the health care industry.
Most health resolutions relate to improving self-image, like losing weight through diet and exercise. When it comes to “getting healthy” 37 percent of individuals made this one of their…
Jan 5 2017
‘Tis the season for looking back and looking ahead. Today, I’m continuing our tradition of starting the new year by looking back at the most-read health care posts on The Buzz Bin over the last year. We covered a lot of topics on the blog in 2016. Here are the reader favorites!
5. May Means Hope for Stroke Survivors: Kris Patrow eloquently shared her personal connection to stroke to introduce this important post about stroke awareness, prevention and treatment advances. The post also illustrates some incredible new treatments for stroke survivors on the horizon with client SanBio.
4. Health Care Data Breaches – The New Normal?: The last few years have seen a flood of data breaches in the health care space. Kim Blake dives into this topic, explaining why personal medical information is so valuable to hackers and how health care organizations can protect their data. This is important information looking forward to 2017 as more and more health data is stored electronically.
3. Gen Z: Five Key Insights for Health Care Brands: While everyone is still focused on millennials, Kim Blake looked ahead to Gen Z and shared
Dec 22 2016
Why Sustainable Industry-Nonprofit Partnerships Make Good Business Sense
Industry-nonprofit partnerships can be enormously successful at delivering health messages, prompting both providers and patients to consider a new drug/therapy or learn about a disease and/or an intervention.
Nonprofits play an integral role of helping to spur public behaviors that advance the common good while at the same time providing a valuable, credible source for education and information in public-facing awareness initiatives.
Beyond finances, industry provides invaluable marketing expertise and insights as well as real-world solutions (whether preventative or therapeutic) for the public good.
Industry-nonprofit partnerships, when carefully designed, can earn far-reaching public-private attention. They can resonate in the earned space of all types of media and can thrive on social channels, achieving an unremitting “surround sound” effect. The ideal objective of such partnerships is to not only satisfy the industry’s business goals, but more importantly, have societal health at its core.
By going it alone, industry and nonprofits are much less likely to realize business growth or a meaningful, longer-term impact on Americans’ health. And even if an organization is wise enough to realize the importance of partnership, many go about these collaborations…