PR Industry Trends

Food Fight: Why Label Bashing is Bad for Everyone

I’m here to hold an intervention. No, not that one! I’m talking about the one around the controversial GMO bill. Earlier this week the President signed national GMO labeling legislation. Vermont, which recently enacted their own GMO labeling rules stated it will stop enforcing that law, which has already changed the way major brands are doing business. As the final rules are negotiated over the next two years, fiery rhetoric from both sides can be expected, but another side of the GMO labeling debate is emerging.

geneticliteracyproject.org

geneticliteracyproject.org

Dan Charles of All Things Considered described an experiment he recently conducted outside of Whole Foods showing customers two different cartons of eggs. One had the USDA Organic seal and the other had the Non-GMO Project seal. Some consumers struggled to define the difference, but both seals delivered positive sentiment. Ultimately most opted for the less expensive non-GMO certified eggs. The future of the Non-GMO label is unclear in light of the recent legislation, but with all the GMO talk, it is at the forefront of decision making for many. With non-GMO labeled food growth outpacing certified organic, some organic…

PR Industry Trends

My Cava Obsession Explained

There is nothing more perfect and refreshing than popping open that soothing, sparkling goodness known as Cava.  Whether at the beach, after work in NYC or following a great hike with my wife, sipping Cava is kick back relaxation in a glass. If you aren’t familiar with it, then yes, you are missing out on something good.

cava

To clarify, Cava is the Spanish cousin to France’s Champagne and Italy’s Prosecco.  It is made in the champenoise traditional method closer to the way Champagne is made. Cava comes in two styles white and rosé. It’s taste ranges from dry to tangy to sweet in more or less this order: brut nature, brut reserve, seco, semiseco, dulce. It’s an anytime libation that makes any occasion seem, well…better! Cava’s acidity and bubbles complement almost every dish. Enjoying a spicy chicken curry?  A good bottle of Cava is your go to. Also Cava has less residual sugars and tends to be less sweet thereby having less calories than most other wines. What’s not to love?

cork

I admit I was practically weaned on Cava, thanks to my dad who kept an

PR Industry Trends

The Scoop on National Ice Cream Month: Reagan, Beets and 2016 Trends

timeout July

Ever curious about who named July “National Ice Cream Month” and why there are a slew of ice cream-related events and campaigns that are centered around it? Well, you can thank Congress and Ronald Reagan. In 1983, over eight hundred and eighty-seven million gallons of ice cream were consumed in the United States. In 1984, Congress, by Senate Joint Resolution 298, designated July as “National Ice Cream Month,” with “National Ice Cream Day” falling on the 3rd Sunday of the month. President Ronald Reagan was then requested to issue a proclamation in observance of these events and called upon the people of the United States to observe these events with appropriate ceremonies and activities.

As, National Ice Cream Month goes on its 32nd year, Americans are entrenched in ice cream culture. We’ve become more innovative and more demanding. This year, the most popular campaigns appear to circle around discounted deals (or better yet, free ice cream), the newest (most daring) flavors, DIY, and healthier alternatives.

FREE Ice Cream!uber ice cream

  • Uber surged their popularity with #UberIceCream, which happened on Friday, July 15. People around the world had ice cream delivered via Uber, free

Wine, Food & Nutrition

Surf & Suds: 10 Beach Breweries for Your Bucket List

Peanut butter and jelly. Baseball games and peanuts. Teens and Snapchat. Some things just go together. For us beer lovers, there’s nothing better than the combination of brews and the beach. There’s just something about the feeling of sand between your toes, the smell of salt air, the sound of crashing waves, and watching a vividly-colorful sunset…it makes you want to kick back, take it all in, and sip an ice-cold frothy beer. Ahhhhh, life is good! With all the action going on in tasting rooms in breweries throughout the country, sometimes all summer requires is great-tasting beer in a beach setting. So what better way to celebrate summer than with a list of must-visit beach breweries? Here are 10 to get you started.

Backshore Brewing Co.
Ocean City, MD

Backshore

Any brewery that features a VW van is at the top of my “cool” list. AND it’s on the boardwalk. Which means it’s on the beach. AND it has an ocean view. Mic drop. (Personal note: I’d love to turn back time to the summer of 1991 when I lived in Ocean City with my friends a block

Wine, Food & Nutrition

Surf & Suds: 10 Beach Breweries for Your Bucket List

Peanut butter and jelly. Baseball games and peanuts. Teens and Snapchat. Some things just go together. For us beer lovers, there’s nothing better than the combination of brews and the beach. There’s just something about the feeling of sand between your toes, the smell of salt air, the sound of crashing waves, and watching a vividly-colorful sunset…it makes you want to kick back, take it all in, and sip an ice-cold frothy beer. Ahhhhh, life is good! With all the action going on in tasting rooms in breweries throughout the country, sometimes all summer requires is great-tasting beer in a beach setting. So what better way to celebrate summer than with a list of must-visit beach breweries? Here are 10 to get you started.

Backshore Brewing Co.
Ocean City, MD

Backshore

Any brewery that features a VW van is at the top of my “cool” list. AND it’s on the boardwalk. Which means it’s on the beach. AND it has an ocean view. Mic drop. (Personal note: I’d love to turn back time to the summer of 1991 when I lived in Ocean City with my friends a block

PR Industry Trends

I’m Ready for My Close-Up, Mr. DeMille (and Pinterest)

If you’re at all active on social media platforms, chances are you’ve seen the humorous posts revisiting the embarrassingly awful styles depicted in photos from 1970s-era mail order catalogs. There’s a world of velour leisurewear, inexplicably loud prints and wiiiiiide lapels that you can barely believe was the accepted fashion of the day. Yet when you pause to think that our grandchildren will definitely look back at images of 2016 and eye-roll about our current idea of trendy attire, you realize that each era has its own aesthetic that is very real and valid in the moment – and looks unbelievably passé in a decade or less.

Food fashion is no different.

Yes, food has a fashion. In one aspect, it’s the era-specific choice of ingredients and preparations. Increased global awareness and commerce have moved once-exotic produce such as kiwifruit and avocados to the front of our plates in a few short decades, for example. A few years ago, the average consumer had never heard of the sous vide water bath cooking technique; now after 13 seasons of “Top Chef” on TV, millions of us can name-drop it like we studied at Johnson & Wales culinary school.

In another

The Booze Bin

What the wine trade can learn from 2016’s Aspen Food & Wine Classic Trends

Earlier this month, I had the absolute privilege to escape New York City and head to Colorado for the 34th annual Food + Wine Classic in Aspen. Not only did my eyes soak up marvelous mountain vistas, I also had the chance to sample scrumptious snacks and luscious libations. And as a marketing professional, it was also a sneak peek behind the curtain to see what’s new and exciting in the world of wine and food. With over 5,000 epicurean attendees, Danny Myer, CEO of Union Square Hospitality Group explains, “It’s where I find out what my customers will be drinking next year.” So with a wine glass in one hand and a camera in the other, I embarked on a gourmet journey to discover the undeniable trends from the 2016 Food + Wine Classic in Aspen.

ASPEN

Rosé Reigns with diverse audiences

We have already reported that rosé wines are a growing trend in the wine industry, and if you’ve been to a liquor store at all this season, you’ve surely seen more and more rosé lining the shelves. This was certainly the case at the Food +

The Booze Bin

What the wine trade can learn from 2016’s Aspen Food & Wine Classic Trends

Earlier this month, I had the absolute privilege to escape New York City and head to Colorado for the 34th annual Food + Wine Classic in Aspen. Not only did my eyes soak up marvelous mountain vistas, I also had the chance to sample scrumptious snacks and luscious libations. And as a marketing professional, it was also a sneak peek behind the curtain to see what’s new and exciting in the world of wine and food. With over 5,000 epicurean attendees, Danny Myer, CEO of Union Square Hospitality Group explains, “It’s where I find out what my customers will be drinking next year.” So with a wine glass in one hand and a camera in the other, I embarked on a gourmet journey to discover the undeniable trends from the 2016 Food + Wine Classic in Aspen.

ASPEN

Rosé Reigns with diverse audiences

We have already reported that rosé wines are a growing trend in the wine industry, and if you’ve been to a liquor store at all this season, you’ve surely seen more and more rosé lining the shelves. This was certainly the case at the Food +

The Booze Bin

What the wine trade can learn from 2016’s Aspen Food & Wine Classic Trends

Earlier this month, I had the absolute privilege to escape New York City and head to Colorado for the 34th annual Food + Wine Classic in Aspen. Not only did my eyes soak up marvelous mountain vistas, I also had the chance to sample scrumptious snacks and luscious libations. And as a marketing professional, it was also a sneak peek behind the curtain to see what’s new and exciting in the world of wine and food. With over 5,000 epicurean attendees, Danny Myer, CEO of Union Square Hospitality Group explains, “It’s where I find out what my customers will be drinking next year.” So with a wine glass in one hand and a camera in the other, I embarked on a gourmet journey to discover the undeniable trends from the 2016 Food + Wine Classic in Aspen.

ASPEN

Rosé Reigns with diverse audiences

We have already reported that rosé wines are a growing trend in the wine industry, and if you’ve been to a liquor store at all this season, you’ve surely seen more and more rosé lining the shelves. This was certainly the case at the Food +

Crisis Management

Food in Times of Crisis

People love talking about, tweeting, instagramming and pinning food. In fact, when this post was written, there were 176,340,729 posts on Instagram tagged with #food – and that number will grow in a matter of minutes.

As an instantaneous wealth of insight, social media provides food & beverage companies with the perfect opportunity to hear conversations and opinions that shed light on consumers’ shifting tastes and preferences. If consumers are talking about your product or brand, the last thing you want to do is leave them hanging. Proactively listening, understanding, and responding to consumers’ feedback and thoughts is social media 101. Unsurprisingly, brands that are active and conversational on social media see the greatest engagement.

The real challenge lies when things don’t go as planned, better known as the dreaded crisis. From snowballing negative comments to full-blown protests, the course of a crisis and its impact is directly correlated with how brands respond to the social unrest.

Here are 4 takeaways from how food & beverage brands faced and overcame social turmoil:

  • KNOW WHEN TO APOLOGIZE. Whole Foods is a great example of a brand that knows when to say it’s sorry. A customer tweeted a picture of pre-peeled and re-packaged