Mar 5 2014
After six years of the Big Apple grind, my husband and I relocated to the ‘burbs of Richmond, Virginia. Working in beverage marketing, I am fully aware this is media no-man’s-land. For nearly a decade, I had been so busy catering to major market influencers that I rarely thought about the best way to engage the other half of the country (aka, the more than 115 million people living in suburbia today).
Luckily, smaller markets offer communication professionals great opportunity to score big and perhaps hit a homerun long enough to benefit activities in major markets and the overall marketing campaign at the same time.
Here are three marketing lessons I learned from suburban living:
Feb 5 2014
As a wine person (blogger, drinker, publicist, etc.) I’ve grumbled many a grumble over the state of the wine media. For every Eric Asimov column that elicited an enthusiastic fist pump, there was a letter from an editor about the risks of purchasing futures that set my eyes rolling far back into the depths of my head. There just seemed to be a lot of the same-old-same-old. With so many exciting things happening in the wine world, I was getting bored.
With the start of 2014 comes change. Here are two things happening in wine media that make me happy:
1. Two new wine online magazines have made their debut:
Jan 15 2014
A few things happen chez moi every January. I throw away all leftover Christmas cookies, lock the cellar (this is short lived) and purge my house of all signs of anything delicious. Beyond that, the post-holiday haze also comes with some trends forecasting. Well, tick tock, it’s time for my super sweet, wine trends list for the year, inspired by some wine pals across cyberspace:
1. Bubbles Beyond Champagne
According to several top sources, Americans’ insatiable demand for bubbly will expand increasingly beyond Champagne into other sparkling production areas, such as France’s Loire Valley and Italy’s Conegliano-Valdobbiadene (think Prosecco). On Wine-Searcher, Tyler Colman quoted Patrice Cappiello, Wine Director of popular NYC restaurant, Pearl & Ash, predicting the rise of other kinds of bubbly given the rising popularity and sourcing difficulty of “grower Champagne.” W.R. Tish of Beverage Media also predicts a continued rise in demand of Prosecco, siting increased quality and consistency. For any other bubble lovers who went a little overboard on Cyber Monday this past year, this will come as…
Nov 19 2013
The field of nutrition is rising in popularity and it’s about time. According to the Centers for Disease Control and Prevention, more than one-third of adults in the U.S. are obese (35.7%) and obesity-related conditions such as heart disease, stroke, type 2 diabetes and certain types of cancer are leading causes of preventable death. The focus of healthcare is leaning more towards disease prevention, rather than costly treatment. Registered dietitians (RDs) can play an essential role in implementing this strategy towards health promotion and disease prevention through diet improvements.
As an RD working in the field of food communications, I am often asked to give guidance for those who are considering a career in dietetics. My mom used to tell me I should be on TV to talk about food (thanks mom). It’s not that easy and here are some things you should know before deciding to become a registered dietitian.
Anyone can call themselves a nutritionist, but only a registered dietitian (RD) or registered dietitian nutritionist (RDN) has completed the required education and training set forth by American Academy of Nutrition…
Nov 13 2013
It’s been nearly a month since I downloaded, in the name of research, a handful of wine-oriented apps onto my iPhone and now it’s time to report my observations. People think that drinking wine and fiddling with your iPhone is all fun and games but I say, “Science!”.
So, the results: out of the 8 apps I downloaded, I’m going to discuss 5 of them. For the most part, across the board, this current generation of wine apps is a huge improvement. I still have some reservations about all the attempts at reducing the mysteries of wine and pairings down to an algorithm but feel that there are some apps out there that could prove genuinely useful for the average drinker. Let’s get right to it, shall we?
WineSearcher: WineSearcher.com is a website I go to all the time. It’s simple, has clear and singular purpose (where can I find X wine?) and, although it’s not the niftiest looking website out there it gets the job done. The app version opens up to a random stock image of a guy in a suit perched a couple of steps up a…
Oct 30 2013
I just returned from my annual trip to the Academy of Nutrition and Dietetics’ Food & Nutrition Conference & Expo (FNCE) in Houston, Texas. The event was attended by approximately 8,000 Registered Dietitians (my peers!) representing all areas of the field. When I had a moment to sneak away from my client duties, I walked around the massive expo floor where hundreds of food companies and boards set up shop to sample and hand out swag. One trend that I noticed was the rise in popularity of seeds – specifically chia and hemp seeds. Here is an overview of these foods that marketers have labeled and the “next big thing.”
Nutritionally, Chia is rich in omega-3 fatty acids, high in fiber, contains protein as well as trace minerals (calcium and magnesium to…