Wine, Food & Nutrition

4 Tips for Working with Supermarket Dietitians

shopping cartOver the past ten years, the number of dietitians employed by supermarket retailers has grown tremendously. The midwestern-based chain, Hy-Vee, now employs a registered dietitian in almost every one of its 230-plus stores. What better place for consumers to seek dietary guidance than where they shop? The Food Marketing Institute’s Shopping for Health survey, taken by 1,500 retailers, showed that 85 percent employ dietitians at the corporate level, and about 50 percent employ dietitians regionally.

The FMI survey also reports that nearly 50 percent of shoppers are confused by information surrounding nutrition and, if they had to choose an expert to help them live healthier, most would choose a dietitian over a personal chef or a personal trainer. A few reasons why grocery-goers may utilize the services of a registered dietitian are to seek guidance on shopping for specific diet-related health concerns, for help on how to read food labels and ingredient lists, or for ways to help them create healthy meals for their families.

Supermarket dietitians wear many hats and their role(s) differ store to store. They lead found-in-store tours that teach customers how to navigate the aisles and decipher front of packing claims…

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The Booze Bin

Don’t Be Creative – How to Host A Successful Tweet Chat

As PR pros, we are wired to think outside the box. Many times, that’s a good thing. But when it comes to tweet chats, be predictable, do less and for the love of god, don’t be creative. After hosting more than a dozen tweet chats for wine clients, I swear by these five tips to organize a successful chat:

  • Be selective:  Less is more, especially when trying to squeeze your key messages and a virtual wine tasting into a single hour (a good length). Resist the urge to do too much – that applies to the amount of people you invite and the number of wines you taste. A good rule of thumb: Select three wines and ship samples in advance to a dozen people, hoping that eight will actually join the tweet chat. Great if some random wine enthusiast joins the conversation too, but eight-ish confirmed participants with a solid Twitter following are a solid foundation.
  • Be predictable: Nothing is more annoying than being clueless about the order in which the moderator will taste the wines. When tasting both red and white wines, communicate the tasting order ahead of time, so…
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Wine, Food & Nutrition

Bye, Bye, Foodie: 5 Reasons Why This Word Needs to Just Go Away

I work in public relations. I classify groups of people and then determine the best way to communicate with them for a living. Literally, it’s my job. But I hate being classified.

Technically, I’m a Millennial. But I refuse to think every Millennial-based stereotype applies to me.

And, yes, my voter registration card technically identifies to which party I belong. But I seriously dislike the idea of taking a hard left or right.

And, sure, I love food. I love shopping for it, preparing it and, most of all, eating it. I think about food for a large portion of the day. I read about it, talk about it, pin about it, ‘gram about it.

Via Thought Catalog

I’m interested in where it comes from, how it gets to me and how it’s made. I think about the nutritional value, and how much of it is lost when I cook. But does that make me (*cringe*) a “foodie?”

Wikipedia defines a foodie as someone who “seeks new food experiences as a hobby rather than simply eating out of convenience or hunger.” Or, as Adam from GIRLS would say:

“Do you…

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Branding

Got Milk? What Kind?

Last night I went to Trader Joe’s to buy milk. Sounds like a simple task, right?

Wrong.

This was me when I got to the milk aisle:

Baby gif

There were so many options, I didn’t know where to start.

Soy? I hear that’s good for you. Almond? That sounds delicious. Coconut? Will it make my skin look like I’ve been at the beach?! Rice? Hmmmm ….

Twenty minutes of hemming and hawing later, I left with a carton of each.

Raise your hand if you’ve ever had that experience.

hand raise

My own experimental purchase, along with that of millions of other purchasers in the past year, is a threat to real milk. It’s one of many challenges the dairy industry has to contend with in its quest to grow milk sales, which declined by about 1% in volume last year according to Euromonitor International.

While cow’s milk still dominates the market (its sales are valued at 9x that of non-dairy per Ad Age ) exotic plant-based options have crept up like a pride of lion prepping for a kill. Last year, Silk Brands, which makes…

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Digital Marketing

3 Booze Marketing Lessons the Suburbs Taught Me

After six years of the Big Apple grind, my husband and I relocated to the ‘burbs of Richmond, Virginia. Working in beverage marketing, I am fully aware this is media no-man’s-land. For nearly a decade, I had been so busy catering to major market influencers that I rarely thought about the best way to engage the other half of the country (aka, the more than 115 million people living in suburbia today).

suburbs2

Image: Zazzle

Luckily, smaller markets offer communication professionals great opportunity to score big and perhaps hit a homerun long enough to benefit activities in major markets and the overall marketing campaign at the same time.

Here are three marketing lessons I learned from suburban living:

  • A Good Idea’s Shelf Life is Longer Than You Think: A good idea, like good wine, lasts a very long time. After a hot trend cools down in the big city, it can still be the next big thing in the burbs. Pairing wine with comfort food or exploring mixology with herbs from your garden for your next cocktail party may sound old to marketers, but they’re still novel for next-door neighbor.…
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The Booze Bin

Top 5 Drinks to Celebrate Golden Sochi Moments

http://mememage.com/2014/02/10/this-valentines-day-my-heart-will-be-more-open-than-bob-costas-left-eye/

 

 

 

 

As always, this year’s Olympics have been filled with triumph and tears, and that’s just on my couch! From raging eye infections to brotherly bonds, these memorable Sochi moments call for a celebration with some equally memorable cocktails:

1. Bob Costas’ Raging Pink Eye

costas-sochi-memeMaybe Bob has taken to the latest, disturbing craze of vodka eyeballing, but the double eye infection has caused us all pain the past few days and we deserve more than just a shot of vodka. Let’s all toast Matt Lauer for saving Bob (and sparing us) with a few shots of “Pink Eye” (equal parts chilled vodka, cranberry juice and simple syrup). Dim those lights, shut those peepers and rest up, Bob!

2. Ginger Mary for the Out-YOLO’d Flying Tomato

Ipod’s YOLO was rad enough to win gold, upsetting two-time gold medalist Shaun White (formerly “The Flying Tomato”) on the half pipe last night. He gave his competitor a hug and handled the reporters gracefully following the blow, making him all that much more deserving of this Ginger Mary concoction from The…

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The Booze Bin

Some things happening in wine media that are making me very jazzed

As a wine person (blogger, drinker, publicist, etc.) I’ve grumbled many a grumble over the state of the wine media. For every Eric Asimov column that elicited an enthusiastic fist pump, there was a letter from an editor about the risks of purchasing futures that set my eyes rolling far back into the depths of my head. There just seemed to be a lot of the same-old-same-old. With so many exciting things happening in the wine world, I was getting bored.

With the start of 2014 comes change. Here are two things happening in wine media that make me happy:

1. Two new wine online magazines have made their debut:

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Digital Marketing

3 Must-See Infographics If You Work in Wine

By the end of January, I’ve usually read my fair share of trend reports and PR guidelines for the upcoming year. While the amount of forecasts is daunting, really good predictions are rare gems. Since we reigned in the New Year 22 days ago, I’ve seen a handful of infographics that are actually worth saving to your desktop, especially if you work in the wine industry.Here are my top three:

1. Food Matters

Food Matters
Eating and drinking go hand in hand. What’s on my plate will influence what’s in my glass, this year and in years to come. This infographic by thefoodpeople, a British agency specialized in global food trendspotting, is the most comprehensive one I’ve seen on the web. I like their approach of observing the entire lifecycle of trends, looking at emerging trends up to the year 2020.

Full infographic


2. Millenials Decoded

While Baby Boomers still drink the most wine, Millenials are catching up fast. Even though this infographic by the market research expert scarborough is already six…

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The Booze Bin

Toast the Top 3 Wine Trends of 2014

Eric Garland.com_bad-forecasts

A few things happen chez moi every January. I throw away all leftover Christmas cookies, lock the cellar (this is short lived) and purge my house of all signs of anything delicious. Beyond that, the post-holiday haze also comes with some trends forecasting. Well, tick tock, it’s time for my super sweet, wine trends list for the year, inspired by some wine pals across cyberspace:

1. Bubbles Beyond Champagne

Snooth_corks in a glassAccording to several top sources, Americans’ insatiable demand for bubbly will expand increasingly beyond Champagne into other sparkling production areas, such as France’s Loire Valley and Italy’s Conegliano-Valdobbiadene (think Prosecco). On Wine-Searcher, Tyler Colman quoted Patrice Cappiello, Wine Director of popular NYC restaurant, Pearl & Ash, predicting the rise of other kinds of bubbly given the rising popularity and sourcing difficulty of “grower Champagne.” W.R. Tish of Beverage Media also predicts a continued rise in demand of Prosecco, siting increased quality and consistency. For any other bubble lovers who went a little overboard on Cyber Monday this past year, this will come as…

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Wine, Food & Nutrition

Bringing Data to Life: How to communicate food & nutrition research to gain media attention

Co-authored by Joanne Tehrani, RD

As marketers of food and beverage products, we often have the privilege of communicating newly published research with implications in consumer health and nutrition. When the research is sound, and the messaging effective, this can make a major impact on awareness and behavior. Look at blueberries –awareness of their health benefits has doubled over the past decade, and consumption continues to rise. But translating scientific research into media- or consumer-friendly information isn’t as simple as it sounds. Below are several key learnings we’ve gleaned through the years:

Think like a storyteller – Food and nutrition research is only as compelling as the way you present it, so before you release the results of a new study, consider the following:

  • What are your desired newsbytes or media takeaways? Thinking this through before you go out with your pitch is one of the most crucial steps in communicating nutrition science to the media. During this message development process, it’s beneficial to seek the expertise of a professional in the health field — a registered dietitian, or the researcher him or herself — who can read, interpret and communicate…
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