Oct 20 2015
This content was co-authored by Julie McCracken
Reputation is a critical component that often determines whether a company can bounce back from a potentially damaging situation. It’s also a determining factor in whether a consumer will decide to buy your product. These days, not only do consumers consider how they perceive your brand, but also how they perceive actions by your company.
Do consumers have an affinity with your brand? Do they believe your company to be a good steward?
Some of the most reputable companies are also the most valuable brands, and it’s no surprise that the two go hand-in-hand. While brand focuses on company promise (what’s in it for me?), reputation focuses on company purpose (what’s in it for us?).
But, successful corporate and brand reputations aren’t built overnight. Reputation management is a long haul. A strong reputation can drive lasting business success by increasing employee retention, and ensuring repeat purchases from customers. However, a tainted reputation disrupts the business cycle, and can make it difficult to bounce back from. It may take years to build or even restore a powerful reputation…
Sep 11 2015
In early August, customers posted pictures on social media of sunburns they claimed to have gotten wearing Honest SPF 30 Sunscreen. This ultimately ignited a media frenzy putting the efficacy of Honest Sunscreen and natural sunscreen in general, into question.
Jessica Alba defended Honest Sunscreen in an open letter on the company’s blog.
Last week, a lawsuit was filed claiming that The Honest Company “deceptively and misleadingly” labels and markets products as being “natural.” The plaintiff, Jonathan D. Rubin claims that several products contain “unnatural” or “synthetic” ingredients specifically calling out Honest Hand Soap, Honest Diapers and Honest Multi-Surface Cleaner and stating that its sunscreen is ineffective.
According to People magazine, a new class action suit, filed by a different consumer “claims that the sunscreen is ineffective due to the company’s recent removal of more than half of the zinc oxide originally in the product, and displays pictures of sunburned adults and children who relied upon the sunscreen for protection.”
Jessica Alba officially enters the skincare and cosmetics world with the launch of Honest Beauty this week. Unfortunately, the media coverage around the launch…
Aug 14 2015
You probably know that U.S. relations with Cuba are on better terms than they have been in decades. In fact, today marks the official opening of the new U.S. Embassy in Havana.
This is important for many reasons: Cubans are closer to reconnecting with the wider world, and the world is closer to tapping in to 11 million people ready to buy stuff that they never could before. This is not to say that Cubans don’t know what a Big Mac* is, but in the near future, they may be granted access to spend their hard-earned pesos on the American classic. The opportunities for growth are immense to say the least, but how do the world’s largest mega corporations, like a McDonald’s, or even a smaller business come to plant their American flags in Cuba’s white sand beaches? Corporate responsibility… In order for these businesses to really make a case for their Cuban operations (facilities and a native workforce, they’re going to have to earn it.
In order for these businesses to really make a case for their Cuban operations (facilities and a native workforce), they’re going to have to earn…
Aug 13 2015
Did you see it? Last week, an infographic claiming to show what happens to your body within the first hour of drinking Coca-Cola tore across the internet like wildfire. Created by blogger The Renegade Pharmacist including statistics from this BlissTree article, it featured claims such as: at “45 minutes: Your body ups your dopamine production, stimulating the pleasure centers of your brain. This is physically the same way heroin works, by the way.”
Well, if the earlier mention of “10 teaspoons of sugar” hadn’t caught your attention, the heroin reference sure did.
Clearly, this infographic isn’t exactly an ad for a refreshing can of Coke. And the accuracy of the content has been criticized more than a few times (see here and here), but that’s not what I want to talk about.
There’s a ton of science about why infographics and visuals are such effective ways to convey information. According to the SAGE Handbook of Political Communication, it only takes one tenth of a second to process visual information—that’s 60,000 times faster than it takes for the brain to decode text. We know
Mar 27 2015
This month, I attended the most buzz-worthy conference of the year. No, it wasn’t SXSW (although the crowd in attendance was probably equally stimulated) – it was the National Coffee Association’s Annual Convention. And, yes, it was just as delicious as it sounds.
Between sipping samples from vendors around the globe, I absorbed a lot about coffee’s past, present and future. My lessons began with the legend of Kaldi the goat herder, who first discovered Coffea Arabica when his flock became unusually frisky after ingesting some bright red berries while grazing in the Ethiopian hills, and progressed to philosophical discussions on the increasingly dynamic, venture capital-backed Third Wave movement.
While coffee’s trajectory thus far is a fascinating one, the key insight I left with is that the industry’s future is exceptionally bright.
1- Health Halo in the Making. Coffee has a myriad of health benefits that are backed by sound science, but are not yet widely acknowledged by consumers. Dr. Alan Leviton, of Harvard University Medical School, shared data showing that regular coffee consumption (3-5 cups/day) is associated with decreased risk of Type 2 Diabetes, Alzheimer’s, Parkinson’s and cancer or malignancies. Basically, the more coffee people drink
Feb 19 2015
Last week, Fox News published the Hungry Girl’s guide to outsmarting Valentine’s Day overeating. It’s dedicated to recipes options that won’t “ruin your budget, waistline, or the mood”.
Valentine’s Day aside, the majority of religious and civic holidays have become synonymous with overeating. The national Association of Anorexia Nervosa and Associated Disorders even describes over-eating around the holidays and on special occasions as a “normalized” part of American behavior.
All you have to do is google “holiday overeating” and you’ll find hundreds of articles describing tips to avoiding binge eating and over indulgence – as well as one that includes five ways to avoid a post-holiday heart attack. But this got me thinking – are the holidays the issue? Or, are we causing the problem?
Let’s talk about food-specific holidays. According to The Nibble, a magazine dedicated to specialty foods, there is a food dedicated to just about every day of the year.
Here’s a taste of your food holiday options: