Feb 13 2014
Last week, CVS Caremark announced that it was pulling cigarettes and other tobacco products from its stores because it wanted to focus on becoming more of a health care provider, with CEO Larry J. Merlo stating, “We came to the decision that cigarettes and providing health care just don’t go together in the same setting.” And, while the retailer will lose about $2 billion per year as a result of the move, it stands to gain much more. Merlo said the decision to stop selling tobacco products “was really more of a discussion about how to position the company for future growth.”
CVS has the largest chain of pharmacy-based health clinics in the United States, offering care for common illnesses, like strep throat and pink eye (Bob Costas could benefit from a visit). By 2017, it anticipates growing clinic locations to 1,500. Retail health care is becoming big business with approximately 20 million patient visits to date and Accenture indicates that the industry could see 25% to 30% growth in the next few years. What about CVS’ move positions the retailer to take advantage of the opportunity?
Oct 10 2013
When Barack Obama was elected President in 2008 (and re-elected in 2012), it was largely because of the efforts of Millennials, the generation of people who are approximately 18-34 years old. The impact of youth on these elections is well-known, but did you know that the President needs Millennials just as much now to ensure the success of his healthcare reform initiative? This time, he’s asking that Millennials vote with their DOLLARS instead of casting an election ballot.
The Affordable Care Act, otherwise known as “ObamaCare,” expands access to healthcare to all people through a variety of initiatives. One of them is to offer more affordable and accessible health insurance through online exchanges, which officially opened for business on October 1, 2013. As an incentive to participate, ObamaCare has established a “shared responsibility requirement” (aka a $95+ fine that will increase to $695+ in 2016) for anyone who does not obtain some form of health insurance. Now, here’s where the more than 19 million uninsured Millennials come in. According to Healthday.com, “Insuring young, healthy people helps balance out the risk of covering older, sicker adults. But if America’s 20- and 30-somethings don’t sign up,…
Sep 6 2013
Working on pro bono accounts is rewarding work. Not only do you feel good by doing good, but it can also positively affect your firm’s reputation. You can be sure that when you help others in need, people take notice.
The most common pro bono work goes to nonprofits, as they usually need the most assistance. Unfortunately, there is usually a limit to what you can do. This is especially true when your pro bono project has a small budget.
I personally have worked on several (low-to-no-budget) pro bono projects, and know that it’s still possible to achieve your lofty goals. Here are three tips that can help.
When working on a small budget it’s important to set tangible goals based upon your allocation of funds. Don’t promise something that you won’t be able to deliver.
If you bill your time, like most agencies do, be strategic about it. Take the time to figure out who will work on the account and what their hours will be. If your budget is very low, consider hiring an intern.
Unfortunately, you will always come across clients that will want a program that is reminiscent of Ogilvy’s Hopenhagen campaign for the U.N. Climate Change Conference (COP15) in Copenhagen. This pro bono campaign was a goliath that had global advertising, public relations, social media and marketing support.