BuzzLine

BuzzLine: Holiday Beer Brainstorm!

There’s pumpkin beer, cranberry beer, pizza beer, steak beer, banana beer… SRIRACHA FLAVORED BEER. This is not a drill; I repeat, this is not a drill.

It’s everywhere, in every shape and size and bottle and color and so forth and so on. We’ve certainly been aboard the beer-buzz train. We gave you a list of amazing Oktoberfest events, told you about the best fall beers, and even how to properly pair your cider. But now we want you to tell us something.

In exactly six words, tell us some holiday beer flavors that absolutely need to exist this season. Some of your must-have beer flavors might look something like:

  • Chocolate Peppermint—Joy to the world!
  • Apple Pie—Twist on American classic.
  • Butterbeer because Harry Potter 1-7, obviously.

Tell us your dream holiday beer, and maybe we’ll send you a Starbucks gift card… they may even be selling your dream beer by the time you use it. Cheers!

 

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BuzzLine

BuzzLine: Word of the Year, Unfortunately

Vape. What are some things that come to mind when you hear the word “Vape?” For me, I think of Vicks VapoRub, my humidifier, or hot tubs. You know what I don’t think of when I think of “Vape?” The word of the year. This week the Oxford Dictionaries announced that the 2014 word of the year is “vape.”

“Vape: v.  To inhale and exhale the vapor produced by an electronic cigarette or similar device.”

The shortlist of words that vape beat out for the coveted title include: bae—a term of endearment for one’s romantic partner, budtender—a person who serves customers in a cannabis shop, indyref—abbreviation of “independence referendum” in reference to Scottish independence, normcore—when ordinary, unfashionable clothing is worn deliberately as a fashion statement, or slacktivism—informal actions performed via the Internet in support of a political or social issue that requires little time or involvement.

This brings us to today’s BuzzLine. In exactly six words, I want to know what YOU think the 2014 word of the year should have been. The word of your choice does not count towards the six word requirement—which you can use as a definition of your word or you can use…

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BuzzLine

BuzzLine: Winter is coming…

We are on the cusp of another deep freeze in the U.S.–at least that’s what we’re hearing in the news! Just when we had put the memories of sub-zero temperatures and continuous snowfall in the past, meteorologists are reporting the next “polar vortex” will hit the U.S. next week.

Triggered by Super Typhoon Nuri, arctic winds could affect up to 243 million people around the world. Those who remember last year’s polar vortex know that the chances for snow and single-digit wind chills are par for the course.

So break out your down jackets and fleece lined snow pants, everyone. It’s time for winter again and we are bundling up at PadillaCRT. This week’s BuzzLine question asks you to give advice on how to handle the upcoming winter weather in exactly six words.

Here are a few suggestions to get the wheels turnin’…

  • Hot cocoa, warm blanket, good movies
  • Anyone up for a Florida vacation?
  • Buying all the coats at REI

The winner of this chilly challenge will receive a Starbucks gift card, which can be used to contribute to the cause of keeping you warm. Stay cool, friends.

Thanks to Laney Austin for contributing to this week’s…

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BuzzLine

BuzzLine: PadillaCRT Personality Quiz

After attending the PRSA International Conference and Career Expo last week and answering questions from eager students about how to succeed in getting an interview at PadillaCRT, we thought it was time for a little quiz.

Agency life is all about culture. Working well as a team in brainstorms, meetings and office outings is almost as important when looking at prospective hires as great work experience or stellar recommendations.

To vet potential new employees, 88 Creative, a design and marketing agency in Toronto, created a BuzzFeed quiz to help applicants figure out if they would mesh with the company culture. With questions ranging from your favorite snack to your stance on the iOS vs. Android debate, quiz takers were able to see if their personality would be a good fit for the job.

So here’s what we want to know:

Current employees – what’s your six-word personality-based question to ask potential new hires? For example:

-          How do you define your purpose?

-          What do you enjoy on weekends?

And prospective hires, let’s hear your six-word personality pitch to convince us you’d fit in with the team. For example:

-          My Purpose: Think…

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BuzzLine

BuzzLine: Lower Gas Prices

Gas prices across the country are dropping below $3.00 a gallon and with the U.S. oil industry producing its highest levels in 30 years, this could provide some long-term relief for American motorists. Currently, the lowest figure in the country is $2.877, and the prices could fall even lower.

This brings us to today’s BuzzLine contest. In this week’s contest, you get to pick a side:

If you were in PR for a national chain of gas stations and you were charged with promoting more fuel consumption with lower prices, tell us in exactly six words what your marketing messages might be:

  • Full tank. Now for less bank.
  • Go ahead, put the pedal down.

OR, you can take the side of a conservationist and counter with exactly six words that argue for less fuel consumption:

  • Costs even less to ride a bike!
  • Eat chili and gas is FREE.

Leave your answers in the comments and we’ll reward the winner with a Starbucks gift card! So whether you’re binging on Netflix or fighting crime, take a break, ‘cause it’s BuzzLine time.

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BuzzLine

BuzzLine: What Would You Ask Your Future Self?

Me, 20 years in the future

Me, 20 years in the future

Ever wondered if that wrinkle cream you’ve been using since you were 18 is really going to prevent those crow’s feet? Or if you’ll still love the same sports team after you’ve moved away from your hometown?

As part of a new digital campaign to celebrate their 20th anniversary, the telecom brand, Orange, has created a website that uses Kinect and FaceShift facial recognition technology to instantly age you 20 years. Although many of us spend a large sum of time and money actively trying to prevent the aging process, everyone’s wondered something about their future selves and today is the day to find out.

All it takes is 2 minutes and a webcam and you’ll be facing yourself, 20 years later, ready answer any questions you might have about the future. So we want to know, in exactly six words, what would you ask your future self?

The first questions that came to my mind were:

-          Did I ever win the lottery?

-          Is James Franco my husband yet?

-          Am I the crazy…

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B2B/Technology

BuzzLine: What Would You Do with an Invisibility cloak?

Invisibility IllusionAsk a person what superpower they’d like to have, and a few answers almost always make the list: the ability to fly, super human strength, telepathy and the gift of invisibility among many others.

Well Dreamers, it looks like you’re in luck! Though you probably won’t have to worry about anyone reading your mind or flying away in the midst of a conversation, scientists at the University of Rochester have created an optical-illusion device that could bring to life the Harry Potter-esque invisibility cloak.

Many have tried to create a high-tech way to make objects invisible but these scientists took it back to basics. Using a series of four stationary lenses placed in a line, light can bend around an object in front of the lens, making it appear to disappear. If used correctly, you can see beyond the lenses, but not what’s in between them.

This illusion, although exciting to watch in a lab, is still a few years off from being wearable. In the meantime, let’s hear your six-word fantasies of what you would do with a real-life invisibility cloak!

I would:

Put over car…drive really fast

Never…

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BuzzLine

BuzzLine: It slices! It dices! It bends?

bendgateSome of the early adopters who finally got their hands on an iPhone 6 this week discovered a feature Apple’s marketers forgot to hype.

It bends.

Media outlets are reporting it as an unintended design flaw. Apple is playing defense. And the Internet is having a field day.

Let’s join in the fun, shall we?

 

Tell us in SIX WORDS how you would promote the iPhone’s new, state-of-the-art and must-have flex feature.

Maybe…

  • Physically adjusts to face’s natural contour (Six words!)
  • Dependable, and by golly, it’s Bendable! (Six words!)
  • Not just trendy; it’s freakin’ bendy. (Six words!)

We’ll evaluate the six-word feature promos next week, and if we like yours best, we’ll send you a Starbucks gift card.

May your bender be a contender… To the comments!

 

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BuzzLine

BuzzLine: Brainstorm or Brain Fog?

BrainstormYou’ve sent out a meeting request, confirmed there’s time left in your budget, organized your notes and ideas and briefed your team. You’ve done all the right things to prepare for an active and productive brainstorming session but the whiteboard remains blank.

We all understand the importance of hosting a dynamic brainstorming session – it helps collect different viewpoints, builds a team mentality, and most importantly gets you out of your own head – but there’s always something holding back those million-dollar ideas.

So how do you open up the creative dam to let the idea river flow? Many people have chimed in to offer their tips on how to deal with dominators, encourage non-contributors, break the awkward silence, generate fresh ideas etc., but we want to hear your ideas because, hey, that’s the point of a brainstorm right?

Tell us in exactly six words your best tactic for organizing the most inspiring brainstorm session to date.

Not to dominate the conversation or anything, but for me, it’s:

-          Play and brainstorm with a puppy

-          Work outside – fresh air and ideas

-          Bring some pizza…everyone loves pizza

The…

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BuzzLine

BuzzLine: Name That Wine Club

Snooth_corks-in-a-glass.jpgRetailers have been using e-commerce to expand their footprint, and now Whole Foods is partnering with wine.com to launch the Wine Club by Whole Foods Market.

Hopefully their sommeliers will spend more time selecting the wine than they did coming up with the name.

Help them out by coming up with your own name for Whole Foods’ new wine club.

BONUS: this week, we won’t hold you to the six-word rule.

Here’s what we’ve got so far:

  • Whole Lotta Love, Whole Lotta Zin
  • All For Wine, All For Zen
  • The Sporting Cork by Whole Foods

We’re sure you can come up with something better, so let’s see it! Starbucks on us for the best response.

 

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