Dec 4 2015
Many people approach the holiday season excited about a few weeks of rest and relaxation. For them, things slow down at work or school, and they immerse themselves in holiday cheer as they rejoice with friends and family. What a beautiful sight – loved ones relaxed around a crackling fireplace, sharing nostalgic tales over a glass of warm cider.
Others proceed with caution. Stressors could include but are not limited to: travel, the overwhelming number of holiday parties or the gift exchange with that one aunt who always has a few too many glasses of wine.
For PR communicators, though, the holiday season is a bit unpredictable. Whether responding to last minute media inquiries or being on-call for crises, you never know when your phone might be ringing. Plus, wrapping up projects by year end takes determination and teamwork. Speaking of teams, where is everyone?
Maybe it’s not always that hectic, but finding time to shop can be a challenge.
If you could make a prediction, what six-word phrase do you think will embody your holiday season this year?
Some lines I wouldn’t be surprised to hear:
Nov 6 2015
Twitter announced earlier this week that it is removing its signature ‘Favorite’ action on its platform with more than 300 million active users. The World Wide Web responded accordingly with a mix of immediate reactions… The Internet, constantly over dramatizing things, am I right? Or am I wrong?
Somehow, someway, over the last 10 years, social media has become a necessary part of the way that our community and our world are connected. It’s become a mode in which we celebrate, show empathy, raise awareness, humbly brag about how awesome our life is turning out or openly laugh at how our life is turning out—it’s crazy.
Oct 2 2015
Fall is in the air. So is the smell of pumpkin spice.
Much like the turning of the leaves, it’s now an autumnal tradition for brands – far and wide – to roll out their pumpkin-flavored … well, everything.
In six words, give us your idea for the next “great pumpkin” concoction.
Consider these delights:
Put your six-word, pumpkin-flavored ideas in the comments below.
We’ll pick a winner at the end of the month, who’ll receive a Target gift card.
You could even use that gift card on the plethora of pumpkin merchandise that Target offers!
Sep 4 2015
Kids have been heading back to school the last couple weeks. Pencils are sharpened, lunches are packed and… excuses are ready.
Most of you are done turning in homework to teachers, but, just for today, hop in the way-back machine and imagine that you flat-out forgot to do a vocabulary assignment. What SIX-WORD excuse would you use to buy yourself another day?
Put your six-word excuse in the comments below, and we’ll pick a winner at the end of the month.
A Target gift card is up for grabs.
Now, where’s your homework?
Aug 7 2015
The first presidential debate for the 2016 race: A time to question candidates on their policies to better understand their vision for the future, or a heated media frenzy to expose the worst in each candidate? Either way you look at it, you have to admit the first GOP debate was an entertaining one. Whether you really wanted to hear about the issues or just wanted to enjoy a hilarious series of political “burns,” it was well worth the watch.
But the more I learn about the candidates, the more I think any of us would make a better presidential candidate. So we want to know, if you were running in the 2016 campaign, what would some of your six-word campaign promises be?
Mine would be something like:
– Every Friday is a national holiday
– Outlaw hair products that Trump uses
– Maternity leave for new puppy parents
Tell us your six-word campaign promise in the comments below or on any of our social accounts and you could win a $25 Target gift card. Think of it as your first presidential campaign donation.
Jul 10 2015
The headlines were awash Wednesday with news of high-profile tech breakdowns.
A router error grounded all United flights. A glitch suspended New York Stock Exchange trading. And the Wall Street Journal’s website crashed. Thursday’s papers were full of quotes about the nation’s growing dependence on technology, which got us thinking.
What would you do… without it?
Would you love disconnecting? Or would you lose your mind?
In six words, tell us how you would spend this weekend with no smartphone, no Wi-Fi, no Facebook, no weather app, no texting, no online reservations, no streaming music, no nothing with an Internet connection, screen or keyboard. Maybe…
Leave your six-word BuzzLine in the comments below, and we’ll select a winner at the end of the month.
The winner will receive a $25 Target gift card, which can be used online… if the Internet works…
Jun 5 2015
There’s nothing more refreshing than a cold ice cream cone on a sweltering hot summer day. But what if that ice cream was only 2 degrees warmer and melting down your arm covering you in a sugary, sticky mess? That’s what Ben and Jerry’s wants you to consider with its newest ice cream flavor, Save Our Swirled.
The flavor is part of its newest cause related marketing campaign to encourage people to sign a petition demanding action on climate change when diplomats meet in Paris in December to negotiate a new climate agreement.
With the climate change talks coming up in less than a year, it’s the perfect time for Ben and Jerry’s to execute an on-brand corporate social responsibility campaign and partner with activist groups to make progress toward a common goal. But let’s be honest, the flavor also just sounds mouthwatering: raspberry ice cream with marshmallow and raspberry swirls, along with dark and white fudge ice cream cones…count us in!
If you were Ben and Jerry’s, what would your next ice cream flavor be, or, what would you rename one of their current flavors?
Tell us your six-word ice cream flavor in…
May 1 2015
I can already check stocks, call friends, count steps and tell time with my phone.
If only they’d given some thought to some truly new features.
If only they’d consulted the BuzzLine!
“Siri, why did you not do that?”
In six words, and for a chance to win a $25 Target gift card, tell us what feature you would like to have seen built into the world’s latest, greatest consumer tech gizmo.
Functional features welcome, but so are the fictional and highly unlikely.
Whatever you’d have your Apple Watch do, just remember your new feature has a six word limit. Post your six to the comments below and we’ll select a winner later this month. Maybe you can buy yourself a regular watch!
Thanks for playing.
Apr 3 2015
Earlier this week, the pranksters of the world got to celebrate my least favorite holiday, April Fools’ Day…DUN, DUN, DUUUUN. I don’t consider myself a gullible person, but then this special day comes around and I’ll believe literally anything I see—like that Samsung came out with a “smart knife,” or that someone invented a “Selfie Shoe.” It’s infuriating, but brands love it.
Thanks to Adweek.com, I was able to peruse some of this year’s best brand-centric April Fools’ jokes before my gullible paranoia became too much for me. Some of the ideas were too good to be true, like the 5-day cheese cleanse; some of them were probably not far off, like the Domi-NO-Driver; and others were completely ridiculous, like the Double Crunch Oreo…I can’t even.
But there were a couple of ideas that I came across and thought to myself, “Why isn’t this already a real thing?”
Two ideas in particular grabbed my attention as complete, no-brainer ideas:
1. Target’s FannyBasket—I know a few moms out there who would shamelessly sport the FannyBasket on one hip with their precious babes on the other. On the other hand, I know a few more 20-somethings…
Mar 6 2015
Okay, the title is a little dramatic, but it’s definitely true. IKEA has officially announced its first ever home collection of wireless charging furniture—YA, that’s right, tables and lamps that can charge your mobile devices! Your furniture can now, literally, give life to your other electronics. Magical.
According to IKEA’s press kit, the devices are pretty simple. Each furniture item—be it a desk lamp, side table, or floor lamp—has a plus sign designed into it (as seen below). In order to charge your device, just set your device on top of the plus sign…and voila! I repeat, magical.
The idea behind the chargeable furniture is simple: smartphones are now a natural part of your life, and charging them should be just as natural. I’m feeling like we’re one step closer to the first ever Smart House—Am I right, 90s kids?
Moving on. Thanks to IKEA, we have this month’s BuzzLine: Give us your six-word sales pitch for IKEA’s new wireless charging furniture and we’ll give you a fancy gift card. Your answers may look something like: