BuzzLine: The Furniture that Gives Life

Okay, the title is a little dramatic, but it’s definitely true. IKEA has officially announced its first ever home collection of wireless charging furniture—YA, that’s right, tables and lamps that can charge your mobile devices! Your furniture can now, literally, give life to your other electronics. Magical.

According to IKEA’s press kit, the devices are pretty simple. Each furniture item—be it a desk lamp, side table, or floor lamp—has a plus sign designed into it (as seen below). In order to charge your device, just set your device on top of the plus sign…and voila! I repeat, magical.


Photo via Brand Channel

The idea behind the chargeable furniture is simple: smartphones are now a natural part of your life, and charging them should be just as natural. I’m feeling like we’re one step closer to the first ever Smart House—Am I right, 90s kids?

Moving on. Thanks to IKEA, we have this month’s BuzzLine: Give us your six-word sales pitch for IKEA’s new wireless charging furniture and we’ll give you a fancy gift card. Your answers may look something like:

  • Lay it on, charge…
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BuzzLine: Rip Open a Cold One

After nearly 80 BuzzLine posts, we’re making a couple of changes.

Starting today, you’ll see the BuzzLine appear the first Friday of the month instead of every Friday. Play anywhere you come across the BuzzLine (on the Buzz Bin, Facebook, Twitter, etc.), and, if we select your six-word reply, we’ll reward you with a $20 Amazon gift card.

With all that dough, you can get a scone and a cake pop with your latte. Or buy some bird seed instead. Or some car air fresheners. Up to you!

Let’s get to it.

carlsbergLast month, Carlsberg, a huge Danish brewery group that owns hundreds of beer brands and sells north of 35 billion bottles worldwide annually, announced that it would introduce paper bottles within the next three years.

That’s right, paper.

According to the company, the bottles (baggles?) will be 100 percent biodegradable, generate zero waste, comply with the strictest food and beverage regulations and not mess with the taste of the beer they hold at all.

I’ll drink to that.

And I’ll give you six words to come up with a new tagline, call to action or pithy observation of the new,…

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BuzzLine: Big Screens and Smartphones and Wearable Technology, Oh My!

The Consumer Electronics Show generated its usual stories from Las Vegas this week about bigger screen TVs, smart this-and-thats and the latest “wearable” technologies.

You know, like the belt that holds up your pants and expands automatically as you eat.

Emiota’s “Bel-T” product “actually adjusts to your size automatically as you get fuller,” according to Fox News.

bel-tSounds great for Thanksgiving, doesn’t it? But there is something that would make it “sound” even greater… a six-word Siri-like announcement that it’s about let your pants out a little!


  • Easy chief, thirds are not advisable.
  • Recalculating. Put the fork down. Recalculating.
  • Ahhh. Expansion complete. Pass the cheesecake.

What six-words would you like the Bel-T to belt out before it loosens up a little?

Share your six-word BuzzLine in the comments below. If we like yours best, we’ll send you a Starbucks gift card.


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BuzzLine: Holiday Beer Brainstorm!

There’s pumpkin beer, cranberry beer, pizza beer, steak beer, banana beer… SRIRACHA FLAVORED BEER. This is not a drill; I repeat, this is not a drill.

It’s everywhere, in every shape and size and bottle and color and so forth and so on. We’ve certainly been aboard the beer-buzz train. We gave you a list of amazing Oktoberfest events, told you about the best fall beers, and even how to properly pair your cider. But now we want you to tell us something.

In exactly six words, tell us some holiday beer flavors that absolutely need to exist this season. Some of your must-have beer flavors might look something like:

  • Chocolate Peppermint—Joy to the world!
  • Apple Pie—Twist on American classic.
  • Butterbeer because Harry Potter 1-7, obviously.

Tell us your dream holiday beer, and maybe we’ll send you a Starbucks gift card… they may even be selling your dream beer by the time you use it. Cheers!


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BuzzLine: Word of the Year, Unfortunately

Vape. What are some things that come to mind when you hear the word “Vape?” For me, I think of Vicks VapoRub, my humidifier, or hot tubs. You know what I don’t think of when I think of “Vape?” The word of the year. This week the Oxford Dictionaries announced that the 2014 word of the year is “vape.”

“Vape: v.  To inhale and exhale the vapor produced by an electronic cigarette or similar device.”

The shortlist of words that vape beat out for the coveted title include: bae—a term of endearment for one’s romantic partner, budtender—a person who serves customers in a cannabis shop, indyref—abbreviation of “independence referendum” in reference to Scottish independence, normcore—when ordinary, unfashionable clothing is worn deliberately as a fashion statement, or slacktivism—informal actions performed via the Internet in support of a political or social issue that requires little time or involvement.

This brings us to today’s BuzzLine. In exactly six words, I want to know what YOU think the 2014 word of the year should have been. The word of your choice does not count towards the six word requirement—which you can use as a definition of your word or you can use…

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BuzzLine: Winter is coming…

We are on the cusp of another deep freeze in the U.S.–at least that’s what we’re hearing in the news! Just when we had put the memories of sub-zero temperatures and continuous snowfall in the past, meteorologists are reporting the next “polar vortex” will hit the U.S. next week.

Triggered by Super Typhoon Nuri, arctic winds could affect up to 243 million people around the world. Those who remember last year’s polar vortex know that the chances for snow and single-digit wind chills are par for the course.

So break out your down jackets and fleece lined snow pants, everyone. It’s time for winter again and we are bundling up at PadillaCRT. This week’s BuzzLine question asks you to give advice on how to handle the upcoming winter weather in exactly six words.

Here are a few suggestions to get the wheels turnin’…

  • Hot cocoa, warm blanket, good movies
  • Anyone up for a Florida vacation?
  • Buying all the coats at REI

The winner of this chilly challenge will receive a Starbucks gift card, which can be used to contribute to the cause of keeping you warm. Stay cool, friends.

Thanks to Laney Austin for contributing to this week’s…

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BuzzLine: PadillaCRT Personality Quiz

After attending the PRSA International Conference and Career Expo last week and answering questions from eager students about how to succeed in getting an interview at PadillaCRT, we thought it was time for a little quiz.

Agency life is all about culture. Working well as a team in brainstorms, meetings and office outings is almost as important when looking at prospective hires as great work experience or stellar recommendations.

To vet potential new employees, 88 Creative, a design and marketing agency in Toronto, created a BuzzFeed quiz to help applicants figure out if they would mesh with the company culture. With questions ranging from your favorite snack to your stance on the iOS vs. Android debate, quiz takers were able to see if their personality would be a good fit for the job.

So here’s what we want to know:

Current employees – what’s your six-word personality-based question to ask potential new hires? For example:

-          How do you define your purpose?

-          What do you enjoy on weekends?

And prospective hires, let’s hear your six-word personality pitch to convince us you’d fit in with the team. For example:

-          My Purpose: Think…

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BuzzLine: Lower Gas Prices

Gas prices across the country are dropping below $3.00 a gallon and with the U.S. oil industry producing its highest levels in 30 years, this could provide some long-term relief for American motorists. Currently, the lowest figure in the country is $2.877, and the prices could fall even lower.

This brings us to today’s BuzzLine contest. In this week’s contest, you get to pick a side:

If you were in PR for a national chain of gas stations and you were charged with promoting more fuel consumption with lower prices, tell us in exactly six words what your marketing messages might be:

  • Full tank. Now for less bank.
  • Go ahead, put the pedal down.

OR, you can take the side of a conservationist and counter with exactly six words that argue for less fuel consumption:

  • Costs even less to ride a bike!
  • Eat chili and gas is FREE.

Leave your answers in the comments and we’ll reward the winner with a Starbucks gift card! So whether you’re binging on Netflix or fighting crime, take a break, ‘cause it’s BuzzLine time.

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BuzzLine: What Would You Ask Your Future Self?

Me, 20 years in the future

Me, 20 years in the future

Ever wondered if that wrinkle cream you’ve been using since you were 18 is really going to prevent those crow’s feet? Or if you’ll still love the same sports team after you’ve moved away from your hometown?

As part of a new digital campaign to celebrate their 20th anniversary, the telecom brand, Orange, has created a website that uses Kinect and FaceShift facial recognition technology to instantly age you 20 years. Although many of us spend a large sum of time and money actively trying to prevent the aging process, everyone’s wondered something about their future selves and today is the day to find out.

All it takes is 2 minutes and a webcam and you’ll be facing yourself, 20 years later, ready answer any questions you might have about the future. So we want to know, in exactly six words, what would you ask your future self?

The first questions that came to my mind were:

-          Did I ever win the lottery?

-          Is James Franco my husband yet?

-          Am I the crazy…

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BuzzLine: What Would You Do with an Invisibility cloak?

Invisibility IllusionAsk a person what superpower they’d like to have, and a few answers almost always make the list: the ability to fly, super human strength, telepathy and the gift of invisibility among many others.

Well Dreamers, it looks like you’re in luck! Though you probably won’t have to worry about anyone reading your mind or flying away in the midst of a conversation, scientists at the University of Rochester have created an optical-illusion device that could bring to life the Harry Potter-esque invisibility cloak.

Many have tried to create a high-tech way to make objects invisible but these scientists took it back to basics. Using a series of four stationary lenses placed in a line, light can bend around an object in front of the lens, making it appear to disappear. If used correctly, you can see beyond the lenses, but not what’s in between them.

This illusion, although exciting to watch in a lab, is still a few years off from being wearable. In the meantime, let’s hear your six-word fantasies of what you would do with a real-life invisibility cloak!

I would:

Put over car…drive really fast


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