BuzzLine

BuzzLine: Lower Gas Prices

Gas prices across the country are dropping below $3.00 a gallon and with the U.S. oil industry producing its highest levels in 30 years, this could provide some long-term relief for American motorists. Currently, the lowest figure in the country is $2.877, and the prices could fall even lower.

This brings us to today’s BuzzLine contest. In this week’s contest, you get to pick a side:

If you were in PR for a national chain of gas stations and you were charged with promoting more fuel consumption with lower prices, tell us in exactly six words what your marketing messages might be:

  • Full tank. Now for less bank.
  • Go ahead, put the pedal down.

OR, you can take the side of a conservationist and counter with exactly six words that argue for less fuel consumption:

  • Costs even less to ride a bike!
  • Eat chili and gas is FREE.

Leave your answers in the comments and we’ll reward the winner with a Starbucks gift card! So whether you’re binging on Netflix or fighting crime, take a break, ‘cause it’s BuzzLine time.

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BuzzLine: What Would You Ask Your Future Self?

Me, 20 years in the future

Me, 20 years in the future

Ever wondered if that wrinkle cream you’ve been using since you were 18 is really going to prevent those crow’s feet? Or if you’ll still love the same sports team after you’ve moved away from your hometown?

As part of a new digital campaign to celebrate their 20th anniversary, the telecom brand, Orange, has created a website that uses Kinect and FaceShift facial recognition technology to instantly age you 20 years. Although many of us spend a large sum of time and money actively trying to prevent the aging process, everyone’s wondered something about their future selves and today is the day to find out.

All it takes is 2 minutes and a webcam and you’ll be facing yourself, 20 years later, ready answer any questions you might have about the future. So we want to know, in exactly six words, what would you ask your future self?

The first questions that came to my mind were:

-          Did I ever win the lottery?

-          Is James Franco my husband yet?

-          Am I the crazy…

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B2B/Technology

BuzzLine: What Would You Do with an Invisibility cloak?

Invisibility IllusionAsk a person what superpower they’d like to have, and a few answers almost always make the list: the ability to fly, super human strength, telepathy and the gift of invisibility among many others.

Well Dreamers, it looks like you’re in luck! Though you probably won’t have to worry about anyone reading your mind or flying away in the midst of a conversation, scientists at the University of Rochester have created an optical-illusion device that could bring to life the Harry Potter-esque invisibility cloak.

Many have tried to create a high-tech way to make objects invisible but these scientists took it back to basics. Using a series of four stationary lenses placed in a line, light can bend around an object in front of the lens, making it appear to disappear. If used correctly, you can see beyond the lenses, but not what’s in between them.

This illusion, although exciting to watch in a lab, is still a few years off from being wearable. In the meantime, let’s hear your six-word fantasies of what you would do with a real-life invisibility cloak!

I would:

Put over car…drive really fast

Never…

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BuzzLine: It slices! It dices! It bends?

bendgateSome of the early adopters who finally got their hands on an iPhone 6 this week discovered a feature Apple’s marketers forgot to hype.

It bends.

Media outlets are reporting it as an unintended design flaw. Apple is playing defense. And the Internet is having a field day.

Let’s join in the fun, shall we?

 

Tell us in SIX WORDS how you would promote the iPhone’s new, state-of-the-art and must-have flex feature.

Maybe…

  • Physically adjusts to face’s natural contour (Six words!)
  • Dependable, and by golly, it’s Bendable! (Six words!)
  • Not just trendy; it’s freakin’ bendy. (Six words!)

We’ll evaluate the six-word feature promos next week, and if we like yours best, we’ll send you a Starbucks gift card.

May your bender be a contender… To the comments!

 

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BuzzLine: Brainstorm or Brain Fog?

BrainstormYou’ve sent out a meeting request, confirmed there’s time left in your budget, organized your notes and ideas and briefed your team. You’ve done all the right things to prepare for an active and productive brainstorming session but the whiteboard remains blank.

We all understand the importance of hosting a dynamic brainstorming session – it helps collect different viewpoints, builds a team mentality, and most importantly gets you out of your own head – but there’s always something holding back those million-dollar ideas.

So how do you open up the creative dam to let the idea river flow? Many people have chimed in to offer their tips on how to deal with dominators, encourage non-contributors, break the awkward silence, generate fresh ideas etc., but we want to hear your ideas because, hey, that’s the point of a brainstorm right?

Tell us in exactly six words your best tactic for organizing the most inspiring brainstorm session to date.

Not to dominate the conversation or anything, but for me, it’s:

-          Play and brainstorm with a puppy

-          Work outside – fresh air and ideas

-          Bring some pizza…everyone loves pizza

The…

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BuzzLine

BuzzLine: Name That Wine Club

Snooth_corks-in-a-glass.jpgRetailers have been using e-commerce to expand their footprint, and now Whole Foods is partnering with wine.com to launch the Wine Club by Whole Foods Market.

Hopefully their sommeliers will spend more time selecting the wine than they did coming up with the name.

Help them out by coming up with your own name for Whole Foods’ new wine club.

BONUS: this week, we won’t hold you to the six-word rule.

Here’s what we’ve got so far:

  • Whole Lotta Love, Whole Lotta Zin
  • All For Wine, All For Zen
  • The Sporting Cork by Whole Foods

We’re sure you can come up with something better, so let’s see it! Starbucks on us for the best response.

 

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BuzzLine: What Would You Do With an Extra Two Hours a Day?

Smart PhoneIt’s time for an intervention – put down that smartphone and listen up.

You – yes you – are spending, on average, 119 minutes a day staring at your phone. Whether you’re reading through email, texting, or even mindlessly scrolling through your Twitter feed, you’re probably spending more time with your phone than you realize. In fact most people spend more time on their phone than with their significant other.

This trend has gotten so out of control that we actually have apps that can tell us how long, and for what we are using our phones to do. You would be surprised how much time you actually spend playing Candy Crush or zoning out instead of checking those “urgent” work emails. Instead of enjoying precious time with family and friends, we’re really only halfway there, while our other half has its nose glued to a screen.

So. We are here to help. This is your wake up call to get smart about smartphones. Tell us in six words what you would rather spend those two hours a day doing, and do it!

For me, it’s:

Enjoy happy…

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BuzzLine: Sharks in the Media – Time for Change?

sharkWhat do you get when you add a splash of mystery, a good hook, and a tear-able villain that never sleeps? One of the longest running television events in history.

Unless you’ve been living in a bubble, you’ve either seen or heard about Shark Week on the Discovery Channel. It’s a full seven days dedicated to fueling American’s fascination of everything shark-related. The 27-year-old program delivers shows ranging from fiction “documentaries” to real-life footage of shark encounters and attracts a variety of people from curious children to thrill-seeking adults.

Shark Week isn’t the only event obsessing over our fish friends though. Recently “Sharknado 2: The Second One” aired on television and audiences around the globe watched as the U.S. experienced a fictional tornado filled with ravenous human-devouring sharks.

But why are we so consumed by these shark-themed programs? Is it the real-life threat lurking near our beaches, or the mystery of a species that has been characterized as a villain since the days of “Jaws”? Whatever it is, we love it and don’t want it to stop – but maybe it’s time for an update.

In lieu of Shark…

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Wedding Bells…and Dollar Signs

Wedding

 

Summer is in full swing, and we all know what that really means — wedding season.

Yes, the wedding business is booming. A recent survey conducted by the Knot.com showed that the average cost of a U.S. wedding has risen to more than $28,000 in 2014. Even attending weddings is getting expensive. American Express reports that the average American attendee will spend $592 per wedding in 2014, a 10 percent increase from the previous year.

Why are weddings becoming so expensive? Little things add up quickly, and everyone wants the best. In the age of viral social media, everyone wants their wedding to be noticed. For example, take  the couple who stood in front of an approaching tornado for the perfect shot or the recent trend of having celebrities “photobomb” your wedding pictures.

While the costs and stakes may be rising in the real world, it’s always fun to imagine the fairytale. For today’s #BuzzLine, we want to know – in only six words – on what would you spend an unlimited wedding budget.  Perhaps it’s …

  • Beyoncé singing me down the aisle
  • White…
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BuzzLine: Can your summer stress be cured by $15K?

buzzlineSummer is all about relaxing vacations, so what’s the source of our summer stress? For me, and many travelers, the epitome of summer stress is arriving at the airport to see the security line wrapped around and around without an end in sight.

It’s ironic really. You plan this lavish, luxurious vacation to a tropical paradise and your whole trip can be turned upside down by the dreaded TSA security line.

Thankfully, TSA isn’t blind to the dilemma and they’re willing to dole out a pretty penny, a total of $15,000 in cash prizes, to anyone with innovative plans to shorten wait times. According to TSA, their new online contest is “looking for the Next Generation Checkpoint Queue Design Model to apply a scientific and simulation modeling approach to meet the dynamic security screening environment.” Think you know how to fix the problem? You can enter your scientifically inclined ideas at their InnoCentive website.

In the meantime, while all of us travelers continue to suffer through the hair-tearing-out experience that is airport security, tell us your genius six-word plan to make travel less stressful. Our favorite ideas?

  • Coffee for everyone.…
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