BuzzLine

BuzzLine: Why are you really watching the World Cup?

Thanks to DC office intern Melissa Mowery for today’s BuzzLine post.

 

usaEvery four years the United States experiences a strange phenomenon –Americans seemingly become soccer enthusiasts overnight. Although online trends show an increased interest in soccer among Americans this year thanks to the World Cup, the overall data suggests many of us are more interested in telling our friends on social media how interested we are, than actually following the games.

But Facebook isn’t just providing a platform for us to boast about our soccer knowledge, it’s actually creating content relevant to the World Cup. It recently generated “The Ref,” a Facebook page that closely follows all the matches and provides colorful commentary while allowing its followers a social space to talk about everything related to the World Cup. The Ref’s sassy attitude and quick wit has garnered 409,000 “likes” and solid online engagement. And for those of us who do actually follow soccer on a regular basis, Facebook is providing curated content from the #WorldCup hashtag to tell us all about the latest news, scores and statistics.

So, whether you truly have a passion for the sport, or you’re like me and keep informed just to know what you’re coworkers are talking about, tell us in exactly six words why (or if) you’re keeping up with the World Cup.

For instance:

  • Real football hasn’t even started yet.
  • It’s on everything – news, Facebook, Twitter.
  • Crazy fans make the game unpredictable.
  • Gives me something to bet on.

Leave your six-word answer below and we will announce the winner of a $5 Starbucks gift card next week.

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About Nikki Parrotte:

Nikki serves as senior account executive in PadillaCRT's Washington, D.C. office, where she executes day-to-day public relations campaigns for a variety of clients. Her specialties include media and influencer relations, writing and editing marketing collateral, public relations research, event marketing, campaign implementation and overseeing and managing social channels on behalf of clients.

19 Comments on “BuzzLine: Why are you really watching the World Cup?

  1.  by  Emily Valentine
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    Because my marriage depends on it

  2.  by  Rebecca
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    Dramatic performances, red cards and PKs.

  3.  by  Rebecca
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    Dempsey, USA, Bradley, USA, Howard, USA

  4.  by  Carrie Young
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    Hot athletic guys in cool uniforms.

  5.  by  Kris Patrow
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    Riverdance meets kickball: no arms!

  6.  by  Ellen LaNicca
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    Great Looking Men In Fabulous Shape

  7.  by  Michael
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    Fakery, narcissism, exuberance: the ideal game

  8.  by  Joanna Fultz
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    Via Facebook: My brother is there!

  9.  by  Kelly O'Keefe
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    Because Game of Thrones is Over

  10.  by  Kelsey
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    It’s the cool thing to do!

  11.  by  Chance
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    No Olympics? Guess I’ll watch soccer.

  12.  by  Viviana
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    Most important game on earth + Colombia.

  13.  by  Emily Valentine
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    Entry from Fred Schutt:

    Means the world to the world

  14.  by  Jeff Wilson
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    Sucker for any four-year event!

  15.  by  Dale Cooper
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    I’m shot! Ref did you see?

  16.  by  Ross
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    If you aren’t first you’re last

  17.  by  Rosalie
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    Meh. Actually, I am not watching.

  18.  by  Linda
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    It’s the patriotic thing to do!

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