Mar 4 2013
CNN needs help. The one-time cable-news king trails Fox News, and February ratings show CNN trailing MSNBC, too.
Proof that ex-NBC chief Jeff Zucker has his work cut out for him. Zucker took the reins at CNN just over a month ago, firing talent and, according to the New York Post, calling on reporters and editors “to broaden their definition of news and include a greater selection of topics.”
Good advice, but no wonder ratings are dropping if the results of change are:
Zucker, halting the ratings slide at CNN will take tightening the definition of news, not broadening it to… this?
Get the CNN brand back to what’s missing from primetime cable news: news for grownups.
How refreshing would calm, measured, professional, unbiased broadcast journalism be for the primetime demo?