BuzzLine Contest – Week 17 – Yay Yahoo!

It’s Friday, and we’re buzzin’, but first, congrats to Jeff Wilson, BuzzLine’s latest winner! Yahoo! made news this week. A year after Marissa Mayer took over as CEO, Yahoo! edged Google in U.S. web traffic in July. It’s the first time at the top for Yahoo! since May 2011. And this doesn’t include web traffic […]

Is BlackBerry Ready to Lure Back Business Users?

By Jeff Wilson, APR (@wilson0507) Don’t call it a comeback. We’ve been here for years. There was a time – not so long ago – when many of my colleagues wouldn’t go anywhere without their BlackBerrys. After all, BlackBerry was THE smartphone of choice for the serious-minded business executive. Even when the iPhone made its […]

Does Livestrong Need a Name Change To Remain Viable?

By Jeff Wilson, APR (@wilson0507) Like many other news junkies and PR, marketing and branding professionals, I’ve watched with great fascination the unraveling of the Lance Armstrong brand over the past several months. His undoing culminated with his admission to Oprah Winfrey that he had, in fact, used banned EPO, testosterone, cortisone and human growth […]

Swing State/Sling State: Are You Suffering From Political Ad Fatigue?

By Jeff Wilson, APR (@wilson0507) One of the many reasons why I appreciate living in Virginia is the fact that we’re a swing state. In the presidential election of 2008, I really felt as though every vote in the Old Dominion counted. As a swing state, Virginia – along with Colorado, Florida, Iowa, Michigan, New […]

The Final Four: Crisis Management Lessons Learned from March Madness

By Jeff Wilson, APR (@wilson0507) Of all the sporting events I watch, March Madness has got to be my favorite. I love that every school in the tournament – big and small – has a shot at greatness, at least for “one shining moment.” I’m a sucker for a good Cinderella story. And I almost […]

Five Tips for Creating the Perfect Creative Brief

By Jeff Wilson, APR (@wilson0507)  The following article originally appeared in the “Five Tips” section of the Fall 2011 issue of Comunicas: Revista de tendencias en comunicación de Grupo BPMO (Communicate: Review of Trends in Communication) from Spain. 1.       Be Descriptive In many ways, the best designs – whether for a collateral piece, website or […]

The Rise of Texting, The Fall of Phone Calls: New Options like Apple’s iMessage Makes Texting Free

By Jeff Wilson, APR (@wilson0507) I admit it. I’m slow to embrace change. The older I get, the more that seems to be true. Case in point, text messaging. I text. Not because I particularly like it. It’s out of necessity. I have friends and family who refuse to pick up the phone to talk, […]

When Facebook, Twitter and Work Collide

By Jeff Wilson, APR (wilson0507) With the start of the fall semester upon us, I’ve started receiving invitations from local colleges and universities asking me to speak to some of their PR classes about what I do and how I do it. Inevitably, I’ll receive questions from eager, young PR minds about social media and […]

Does BranchOut Have the Muscle to Take On LinkedIn and a Crowded Social Media Landscape?

By Jeff Wilson, APR (@wilson0507) It seems that every few months there is a new social media darling that becomes all the rage. Right now, it’s Google+. While folks are starting to set up Google+ “circles,” there has been another social media player that has stealthily been invading my Facebook newsfeed. Slowly and steadily many […]

Stressed! The Need for Greater Work-Life Balance

   By Jeff Wilson, APR (@wilson0507) Over the past several weeks, there have been several reports indicating that Americans are working more and are more stressed than ever. A report released this past week by Expedia.com stated that the average American worker earned 18 vacation days in 2010, but only used 14 of them. Conversely, […]