5 New Year’s Resolution Suggestions for CEOs from the Crisis Guy
So the New Year is upon us, and it’s time to start jotting down a resolution or two. For those that sit in the hot seat, allow me to offer you a few suggestions.
- Reach out to the CEOs at Volkswagen, Lumber Liquidators and Chipotle and ask these questions:
- What did it feel like to have the world looking at you for answers, and you didn’t have anything to say?
- How did your family and friends treat you after the news broke?
- What role did your values play in your response?
- If you could do one thing differently, what would that be?
- Did you ever think something like this could happen to you?
- Check out this FBI report on active shooters in the U.S., and ask yourself, “Could this happen at my company?”
- Review the following crisis cases – Target’s data breach, BP’s oil spill and Honda’s airbag debacle – and determine what happened to the CEOs of those companies.
- Review your personnel file to determine that last time you participated in hardcore media training.
- Breathe easy, because you know you have a solid crisis plan, have trained on that plan recently, have a good spokesperson on stand-by and have the materials you need to respond within the first 30 minutes of a crisis.
If you really want to find out if you’re ready – visit http://crisisiq.padillacrt.com.
About Brian Ellis:
Brian leads PadillaCRT's media and communication training consultancy. For more than a decade, he has coached corporate executives to become more effective communicators and presenters. As a former journalist, Brian offers a unique perspective on how the media operates during a crisis to such clients as Girl Scouts, Pfizer, Ford Motor Company, Atkins Corporation, The Federal Reserve, McNeil Specialty Pharmaceuticals, C.B. Fleet, Performance Food Group and Abbott Laboratories. His media training students are no strangers to national network programs such as ABC’s “Nightly News,” ABC’s “20/20,” NBC’s “Today Show,” CBS’s “The Early Show,” MSNBC and CNN. Prior to joining CRT/tanaka, Brian worked for 10 years as an Emmy Award-winning television news reporter, anchor and producer.