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The Booze Bin

3 Wine Social Media Tools Worth Sipping


By Pia Mara Finkell (@piamara)











This is my last Booze Bin post before Baby Finkell joins the party, so I thought I’d leave you with some of my favorite wine social media tools and platforms for 2012. Don’t worry though, my much smarter and wittier colleagues will be pinch hitting for me while I’m on maternity leave. The Booze Bin lives on!

 Now on to those hot tools for grapey greatness. The first applies to much more than wine, the second saves you time and keeps you engaged (for free) and the third offers a good solution to small business owners trying to get on the social train.

word-for-the-day1. Pinterest: I’ve heard mention of it so many times in the past month that it seems a waste to not start a drinking game, or at least scream Pee-Wee’s Playhouse word-of-the-day style with every reference. For those of you without estrogen running through your veins or a close female friend in her early 20’s, Pinterest is an invite-only, visually-beautiful, digital bulletin board that takes your magazine cutting and scrapbooking habit online, and makes it searchable for others with similar interests.

Pinterest Wine

Now one of the top 10 social networks, Pinterest is perfect for wineries and wine regions looking to engage potential customers online with cool visual (image + video) elements of their winery and wines, pairings and recipes, new label ideas, etc.

2. Social Connect: Created by a friend’s wine digital think tank, the second is a killer tool to help the wine industry listen and engage with their customers in the online sphere FOR FREE (yes, actually free, forever). It was a cool tool as Cruvee, but the spanky newest version of this web application mines and delivers all online conversation around your wine brand on wine blogs and discussion boards, Twitter, Facebook, LinkedIn, Foursquare, CellarTracker and others. It has lots of new bells and whistles, but bottom line, it’s a great free tool to measure online discussion specific to the wine industry. Rad.

Social Candy3. Social Candy: Great for individual wineries on a shoestring marketing budget (take a look at their client lineup), Social Candy offers small businesses simple, online tools to create and manage Facebook content, including wine e-commerce, events and integration with other online mediums (blogs, websites, etc.). One of their customers from Lambert Winery testified, “the integration to our eCommerce system allows us to change content in a single location, and it automatically updates on our website and in Facebook at the same time. Social Candy also makes it easy for us to change our featured wines, update event information and showcase our beautiful winery.”

Cheers y’all and thanks for reading the Booze Bin. Lordy knows I’ll need a stiff drink once this baby is on the outside, so you can be sure you’ll hear from me soon.

Photos courtesy of Godammit.com, Wine Industry Network and AppsBistro.

About Pia Mara Finkell:

With over a decade of experience in communications, Pia has a strong background in wine, beer and food public relations, marketing and promotional strategy. A vice president in PadillaCRT's Food & Beverage Practice, Pia oversees public relations, traditional and social media programs, strategic partnerships and program development for various beverage alcohol and food accounts, including the Wines of Rioja, Les Vins Georges Duboeuf and the Federation of Quebec Maple Syrup Producers. Her agency work has helped win various industry awards, including two Bronze Anvils, Silver Anvil, Bulldog Digital/Social (Gold and Silver), PR News Platinum, two PR News Digitals, Clarion, Big Apple, Commonwealth and a Telly. In 2010, Pia created the weekly BuzzBin column called 'The Booze Bin,' offering up interesting musings on the beverage alcohol industry and all things booze. Depending on the season, what she's cooking, and whether or not the Yankees are winning, Pia can be found toasting a glass or pint of something awesome.

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