The Final Four: Crisis Management Lessons Learned from March Madness

By Jeff Wilson, APR (@wilson0507) Of all the sporting events I watch, March Madness has got to be my favorite. I love that every school in the tournament – big and small – has a shot at greatness, at least for “one shining moment.” I’m a sucker for a good Cinderella story. And I almost [...]

Google Kills Organic SEO

By Jason Poulos (@TheSaganaki) If you have/own/manage/support a website or blog I’m sure you’ve cracked open Google analytics at least once to see how many visitors your site has received. Some of us might spend more time in the analytics world but at a base level Google Analytics provides some basic solid metrics (visits, page [...]

IACP Ready to Take Bite Out of the Big Apple

The International Association of Culinary Professionals (IACP) will converge on New York City for its annual conference this weekend. The “Fashion of Food” is this year’s theme, looking at food beyond just sustenance. Truly it can be appreciated on many levels for its flavor, aesthetics, texture and even the story behind how it arrived on [...]

The Unwritten Rules of PR Writing

by April Sciacchitano (@aprilcs) Unlike reporters and copy writers, PR pros are writing chameleons. We write scathing op-eds, deftly-woven media messages, cheeky blog posts, inspiring speeches, informative scripts and 140-character sonnets. AP Stylebook in hand, we make our way through new and strange platforms. But in our journey, does our tone vary appropriately?  We follow [...]

Millenials & Moscato: Marketing a shift in palate

By Caroline Helper (@forgetburgundy) For every action there is an equal and opposite reaction. Although there are always other factors at play, this, I truly believe, is the force that drives trends more than anything else. You can see it in fashion, you can see it in food, and you can see it in wine. [...]

Mascot Transgressions–Not

by Mike Mulvihill   I recently talked with a really interesting business concept that offers potential customers a corollary benefit – it gives organizations an opportunity to forge relationships directly with their brand thereby circumventing the conduit of sponsorships and celebrity spokespeople. Don’t get me wrong, I love celebrity spokespeople. We often use them to [...]

Key Insights from Altimeter’s Digital Influence Report

By Priya Ramesh (@newpr) Last week Altimeter’s principal analyst, Brian Solis released the Digital Influence Report to help us understand the tenets of digital influence marketing; how to identify individuals with a social capital to increase word-of-mouth for your brand and ultimately measure their impact or “digital influence” on your maketing efforts. I highly recommend you [...]

Feeling Slimed by Food Labeling?

By now you have probably heard of “finely textured beef” or at least its more popular name, “pink slime,” which has been in our ground beef for years, and recently brought to public attention. In fact, unless you have only consumed organic ground beef, you have probably ingested it. J.M. Hirsch did a great job [...]

Thought leadership is key to hospital social media success

By Jenn Riggle Unless organizations have a thought leadership platform, their social media and media relations efforts are destined to fall on deaf ears. Shel Israel’s recent Forbes article explored the topic of thought leadership and got me thinking. While not a new concept, thought leadership is important because it helps define why others should [...]

3 PR Tips from Beer Infographics

THE BOOZE BIN By Rosalie Morton (@rosaliemo) Infographics are one of last year’s biggest PR trends. Have some dull survey data? Create an infographic and, to quote Emeril, “BAM!” you have something interesting! Infographics are super handy to pitch to media, pitch to blogs, share on your own social properties, share with customers… the list goes [...]