Recalculating……The New Era in Healthcare Demands New Approaches for Hospital Marketing

Out with the old and in with the new. But as there are limited dollars to spend, the Affordable Care Act has created a limited window of opportunity to make the shift from pushing out mass information to building relationships through targeted engagement.

Five Tips for Creating the Perfect Creative Brief

By Jeff Wilson, APR (@wilson0507)  The following article originally appeared in the “Five Tips” section of the Fall 2011 issue of Comunicas: Revista de tendencias en comunicación de Grupo BPMO (Communicate: Review of Trends in Communication) from Spain. 1.       Be Descriptive In many ways, the best designs – whether for a collateral piece, website or [...]

Don Draper Decreed It: The Whiskey Trend Is Here To Stay (Even If It Is Cherry-Flavored)

THE BOOZE BIN By Rosalie Morton (@rosaliemo) A love of bourbon simply runs in my family. I forever will fondly remember my very southern grandmother, Kitty, sipping her Jim Beam Manhattan on rocks.  This appreciation was passed straight down to me, and what can I say? I’m a trendsetter. Bourbon and whiskey sales are booming. [...]

PR Strategists Need to Kill Ad Value Equivalency (AVE) and Get Serious about Bottom-line Results

By Priya Ramesh (@newpr) Last year at the PRSA International Conference in Orlando, I loudly voiced my rant against AVEs during Shonali Burke’s session on “A Field Guide to Measuring the Business of PR.” Katie Paine, PR industry’s reputable measurement guru who has been tirelessly fighting against the AVEs, also was present in the room. [...]

Making the Most of Email Marketing

By Jason Poulos (@TheSaganaki) Social media marketing, search engine marketing, content marketing, there are myriad of different internet marketing strategies but what about email marketing? 43.5 million consumers check their email daily and a well-planned and maintained email campaign can be used for further interaction between a brand and audience. With 95% of U.S. consumers [...]

5 Wine Blogs for 2012

THE BOOZE BIN By Pia Mara Finkell (@piamara) With the New Year well rung in and my resolutions still irresolute at best, I thought I’d focus on ways to improve my mind this year. Full disclosure: I am 7½ months pregnant and quickly entering the waddling phase, so delusions of improving my body have flown [...]

Super Bowl of (Social) Marketing

By Mike Mulvihill As a marketer and consumer, I eagerly await the bevy advertising’s best spots that launch during the Super Bowl each year. While I don’t always have much interest in the game (alas, I am a Jets fan so it has been a while since I’ve had a dog in this fight), the [...]

2012 is Facebook’s Year: Three Key Trends for Advanced Digital Marketers

By Priya Ramesh (@newpr) Happy New Year Buzz Bin readers! Congratulations @crttanaka Buzz Bin for making it to its third year of blogging! Thank you for making us the top-25 PR blogs ranked by PRWeb and #28 on BlogRank. We look forward to another year of providing valuable insight on hot industry trends affecting PR and [...]