Out with the old and in with the new. But as there are limited dollars to spend, the Affordable Care Act has created a limited window of opportunity to make the shift from pushing out mass information to building relationships through targeted engagement.
By Jeff Wilson, APR (@wilson0507) The following article originally appeared in the “Five Tips” section of the Fall 2011 issue of Comunicas: Revista de tendencias en comunicación de Grupo BPMO (Communicate: Review of Trends in Communication) from Spain. 1. Be Descriptive In many ways, the best designs – whether for a collateral piece, website or [...]
THE BOOZE BIN By Rosalie Morton (@rosaliemo) A love of bourbon simply runs in my family. I forever will fondly remember my very southern grandmother, Kitty, sipping her Jim Beam Manhattan on rocks. This appreciation was passed straight down to me, and what can I say? I’m a trendsetter. Bourbon and whiskey sales are booming. [...]
By Jason Poulos (@TheSaganaki) Social media marketing, search engine marketing, content marketing, there are myriad of different internet marketing strategies but what about email marketing? 43.5 million consumers check their email daily and a well-planned and maintained email campaign can be used for further interaction between a brand and audience. With 95% of U.S. consumers [...]
THE BOOZE BIN By Pia Mara Finkell (@piamara) With the New Year well rung in and my resolutions still irresolute at best, I thought I’d focus on ways to improve my mind this year. Full disclosure: I am 7½ months pregnant and quickly entering the waddling phase, so delusions of improving my body have flown [...]