“All In” for All of the Above?

by Mike Mulvihill  As the presidential election season ramps into a full-tilt boogie, energy will be a topic perking toward the top of the national discussion. While the GOP candidates beat up on one another, the incumbent come this November is beating the energy drum.  While perusing Facebook, I was greeted by an online banner [...]

Three Key Learnings from What’s Next DC

By Nikki Parrotte (@nikki_parrotte) Last Monday, I attended marketing communications and social media conference, What’s Next DC hosted by Green Buzz Agency. The conference attracted public relations and social media enthusiasts alike, offering plentiful speaker sessions and opportunities for networking with peers. Intended to ignite a social spark, much of the conference tied into strategic [...]

Hospital blogs strike fear in the heart of marketers

By Jenn Riggle One of the best ways to create thought leadership and develop a national reputation is to develop an external blog. Yet only 149 of the nation’s more than 5,700 registered hospitals have a corporate blog. This is a big issue because some community hospitals are now interested in building national reputation. Why? [...]

Content Creation Learnings from Stella Artois Artistry

THE BOOZE BIN by Cassandra Bianco (@cnbianco) As marketers we must think and create content more like artists. Visual artists have an innate talent to gift beauty. Artists tend to look at the picture as a whole, instead of only seeing the main object of attention (scientific research has proved this.) This past Monday I [...]

SOPA, PIPA, The Internet Hasn’t Won Yet

By Jason Poulos (@TheSaganaki) On Wednesday January 18, the Internet spoke out against these ridiculous bills that our government is trying to pass. It’s very nice to see big and small sites take a stand and fight for our Internet freedom. Did this protesting make a difference? Did we influence our representatives? Check out the [...]

Staying True To Your Brand, In Sickness and in Health

What happens when your brand falls victim to the very thing it’s known for? While Paula Deen contributed her onset of Type 2 Diabetes to genetics, age, ethnicity and stress, she emphasized that her diagnosis “isn’t a death sentence,” but it very well could be.

CRT/tanaka Protests The Protect IP Act

Many websites are blacked out today to protest proposed U.S. legislation that threatens internet freedom: the Stop Internet Piracy Act (SOPA) and the Protect IP Act (PIPA). From personal blogs to Wikipedia, sites all over the web are asking you to help stop this dangerous legislation from being passed. Please watch the video below to [...]

It’s Always Happy Hour on the 4th Hour – How To Pitch Your Booze Brand for “The Today Show”

THE BOOZE BIN By Laura Petrosky (@aushunmon) I love “The Today Show.” As a PR professional deeply rooted in wines and spirits, I am a huge fan of the 4th hour with Kathie Lee and Hoda. It’s every booze brand’s dream to get on a show that celebrates “Tuesday Boozeday” and “Winesday” with two hosts [...]

Five Leadership Lessons from Martin Luther King Jr.

By Priya Ramesh (@newpr) [This post was originally published on Jan 17th, 2011 and ranked one of the top posts at @crttanaka Buzz Bin. It is only fitting that we remind ourselves today of the great leadership that Sir Martin Luther King Jr. exhibited in the fight for civil rights and try to rise above [...]

10 Ways to Increase Email Newsletter Subscribers

By Jason Poulos (@TheSaganaki) In last week’s post, Making the Most of Email Marketing, I talked about some of the basics of email marketing and why it should be consideration for a brand. From that post, there are two main things to remember on why email marketing works. Email is Data driven: Knowing who opened [...]