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Santa Needs a Wellness Makeover – and So Do I

By Jenn Riggle Like Santa, Americans could use a wellness makeover. Christmas has turned into a season of excess – whether it’s eating too many Christmas cookies, replacing our workout schedules with holiday shopping and back-to-back holiday parties, or watching an endless stream of silly and sentimental Christmas movies. I guess it’s only fitting than […]

How to Break Through the Holiday Haze – 3 Smart Approaches to Holiday Beverage Branding

THE BOOZE BIN By Emily Valentine (@ebvalentine) The month of December always brings back warm and fuzzy memories for me – making eggnog, wrapping presents and boozing … I mean … feasting with dozens of aunts, uncles and cousins. But, for many, holiday activities are fraught with emotion. Entertaining, gift-giving and spending time with family […]

5 Web Trends for 2012

Mobile, Search, Social and Beyond By Jason Poulos (@TheSaganaki) Mobile Continues to Grow In previous posts I’ve mentioned where the mobile market is headed and the importance of the emerging mobile market. With over 5 billion mobile devices expected to be in use by 2012, I don’t see this area losing any steam next year. […]

Are Twinkies the Next Tobacco?

By Jason Stemm (@NYCubsFan) What do Tony the Tiger and Joe Camel have in common? The question has been battled out in Washington over the last two years, under the radar of budget cuts and debt defaults. Millions of lobbying dollars have been spent by the food manufacturing industry to limit and even eliminate legislation […]

5 (Achievable) Health Resolutions for 2012

by April Sciacchitano (@aprilcs) Every year, people make health and wellness resolutions for the coming year. Unfortunately, they often have a tough time sticking to them. Sixty percent of gym memberships are out of use by mid-February, and it appears we aren’t making progress outside the gym either – 66 percent of Americans are overweight […]

From Vente to Vino – Starbucks Brings Wine and Beer to the Java-Loving Masses

THE BOOZE BIN By Pia Mara Finkell (@piamara) After testing the concept in several Northwest stores, Starbucks announced its plans to add wine, beer and accompanying tapas dishes to around half a dozen stores in Chicago next year. According to a recent article in the Seattle Times, Starbuck’s spokesman Alan Hilowitz reports the coffee chain […]

Rome Burns While Politicians Fiddle

by Mike Mulvihill Back in November, my Buzz Bin post warned that as campaigning for the next presidential election heats up, green energy would become a football tossed back and forth for political gain with little concern for whether these actions foster or retard the creation of needed alternative energy generation and a foundation for […]

Skillsets Every PR Pro Needs

Guest post by Gini Dietrich (@ginidietrich) If you missed it a few weeks ago, the New York Times wrote a piece about redefining public relations. You see, the last time PR was defined was in 1982. Yes, 30 years ago. And, in the last five years, our industry has completely been turned on its head. […]

What the BCS and Healthcare Rankings Have in Common: The importance of building reputation for hospitals and health systems

It’s that time of year again, when college football enthusiasts eagerly await the matchups for the annual bowl games. Granted, healthcare awards do not attract quite the same level of interest from the common man, nor do the rankings come replete with hard cash, but some of the rankings do favor popularity and name recognition over results.

Why Marketers Should Pop the Bubbly Year-Round

THE BOOZE BIN By Cassandra Bianco (@cnbianco) Champagne. Cava. Prosecco… these are the leading region sparkling wines from France, Spain and Italy. But for most, the bubbly sales just jingle this time of year. Beverage Media’s current December issue features an excellent state of the market sparkling wine round-up. Key takeaways: Champagne remains classic, and […]