What Bill Gates Knows That Congress Doesn’t

By Mike Mulvihill Whatever your opinion of Bill Gates and Microsoft, you have to admit he is one smart dude. So when Gates makes a plea in a guest editorial in Science magazine for more energy research & development by the U.S. government, perhaps it is worth taking note. In the editorial, Gates says the [...]

Tales from a Wine Event Planner

By Cassandra Bianco (@cnbianco) The aromas of blackberry, leather and tobacco tickled the nose hairs of the 25 judges. These sweet smells lingered as did the suspense, which was so thick you could cut it with a corkscrew. Soon the silence broke, and there were sounds of sniffing, swirling, sipping and spittoons shots.  This was [...]

How Eloqua Gets Content Marketing Right? Q&A with Joe Chernov, Chief Content Officer, Eloqua

By Priya Ramesh (@newpr) CRT/tanaka hosted its very first Northern Virginia B2B tweet-up on Tue, Nov 8th with Shawn Cook, Director of Sales, Eloqua kicking off a discussion around marketing strategies that have had a huge impact on Eloqua’s sales cycle. Throughout Shawn’s presentation, it was very clear that Eloqua as a company takes it [...]

Is your hospital ready for a HIPAA audit?

By Jenn Riggle Just in time for the holidays, the Office for Civil Rights (OCR), which enforces HIPAA privacy and security rules on behalf of the Department of Health & Human Services, announced it is ramping up its enforcement activities. While nothing to celebrate, these audits are definitely worth preparing for. In the past, OCR [...]

What’s Been Brewing: Top Five Booze Trends for 2012

THE BOOZE BIN By Pia Mara Finkell (@piamara) It’s that time of year again. Obnoxious Christmas music blasts in stores, despite the fact that Thanksgiving is next week. Can’t we focus on one holiday at a time? But I digress… With 2012 just around the corner, here’s a look at the major booze trends ready [...]

Solar is Drowning in Political Backwash

By Mike Mulvihill An article in the NY Times this weekend, A Gold Rush of Subsidies in Clean Energy Search, has generated a number of posts in support and in opposition of the article and solar subsidies. The article points out that several investor-owned utilities and large projects capable of shopping for private capital, are [...]

Has your brand suffered from any of the following syndromes or ailments?

By Jason Poulos (@TheSaganaki) Identity-Schizophrenia: Everywhere I look, I look and feel different Budgetitus: I have champagne dreams on a beer budget. Post-traumatic-design-syndrome: I hate what my former designer created for me Creative-constipation: I’m having trouble “releasing” old ideas Content-arexia: My website is thin because I’m not feeding it enough content Arachna-keyword-phobia: My website’s afraid [...]

A Look at Food Policy from the Nation’s Capital

By Jason Stemm @NYCubsFan This past week I was in Washington DC for the International Foodservice Editorial Council’s annual conference. As president of the group, it was quite a bit different than the previous ten years I’ve attended. The group and conference are driven by the unique opportunity for editors and writers to network with [...]

Thanksgiving Lessons for PR Pros

By Jenn Riggle Thanksgiving is a time when we overindulge, heaping our plates with turkey and mashed potatoes, not to mention pumpkin pie. And while the food may be wonderful, you can sometimes have too much of a good thing. The same is true with press releases. While press releases are a great way to [...]

Ten DOs and DON’Ts for An Effective Hispanic-Targeted Social Media Campaign

  Note: Today’s guest Buzz Bin post is written by Gaby Alban, Co-Founder and CEO of Conexión (www.conexionagency.com), a full-service marketing firm specializing in the Hispanic market with offices in Los Angeles and Miami. By Gaby Alban What’s one part public relations, one part customer service, one part advertising, one part digital programming and one [...]