How Improv Improves Career Success

By Cassandra Bianco (@cnbianco) I like trying to conquer my fears. Anything that seems terrifying at first…like, public speaking. I studied and performed improv in college with Theatre Strike Force, and a few of the fundamentals were some of the greatest lessons learned for business practices and everyday life. We performed “Whose Line Is It [...]

Can Energy Jobs Lead The Way?

In a nationally broadcast speech last week, President Obama announced his $447 billion American Jobs Act plan. Unlike prior speeches, he didn’t mention clean-energy jobs once, but if you read between the lines, there are areas where the sector could gain. Putting that aside for a moment, it is also worth noting President Obama’s decision [...]

Remembering September 11th, Socially

by Rosalie Morton (@rosaliemo) Ten years after the tragic day that rocked our nation, it’s interesting to reflect on just how vastly the media landscape has changed. We didn’t have Twitter and Facebook back then. Rather than media being a platform for engagement, the news was simply pushed at us. On Sunday, as we reflected [...]

Going Local with Location Based Searches

By Jason Poulos (@TheSaganaki) An easy first step to maximize your exposure as a local business is to turn toward the search engines. With more than 3 billion searches a day, and a rapidly expanding mobile search market, every local business should be catering toward location-based searches and services. A local search is when a geographic location [...]

The Sybil Effect: Hospitals challenged to fulfill their multiple roles

Healthcare reform will require that hospitals do more with less. They are presumed to be the community caregiver, the community charity provider and the community’s economic engine, all at the same time. I call it the Sybil Effect.

Serving up Bull—Lessons Learned from a #PRfail

PR missteps are not uncommon, but sadly they are too often repeated. Learning from not only our mistakes, but others’ is part of our ongoing education. There are sites like the BAD PITCH BLOG and horror stories like one that Jonathan Fields blogged about that call out bad PR, not to embarrass, but rather educate. [...]

Are Google and Facebook brainwashing me?

There’s a place for customization and interactivity in digital art…. but not in my everyday search. By Rosalie Morton (@rosaliemo) Two weeks ago I headed up to New York to visit an awesome friend of mine, also a PR pro. I’d browsed through The New Yorker on my way up to figure out the “must-dos” [...]

Beyond Web Design: Four Components to a Successful Website

By: Jason Poulos (@TheSaganaki) Having a slick design and some dynamic functionality on your website can only be considered the beginning of a successful website. If the conversation with your client is only based around aesthetics and functionality, I urge you to keep on reading in order to grow your digital footprint and to increase [...]

Hospitals are among the least social organizations. How can they change their course?

Despite all of the advances in medicine, healthcare providers have never been on the cutting edge of new business and marketing practices. However, some hospitals have made great strides is using social media to connect with patients and consumers. Here are some recent examples: