Look Beyond Social Media to Create Website Popularity

By Jason Poulos (@TheSaganaki) In my how a search engine works post I identified that relevance and popularity are the two major over-arching factors that search engines take into consideration when ranking pages. Keywords and all those other fun on-site factors all pertain to relevance but what about popularity? How does a search engine measure [...]

Chew on This: 2 Points of View on Food and Nutrition Trends from #FNCE 2011

By Emily Valentine (@ebvalentine) and Joanne Tehrani, MPH, RD (@eatingdrinknyc) – One branding specialist and one nutrition professional – both PR Pros We just came back from the Food & Nutrition Conference & Expo (FNCE), the annual conference put on by the American Dietetic Association, on September 24-27 in San Diego. The event was attended [...]

Is Craft Beer the New Wine?

THE BOOZE BIN By Pia Mara Finkell (@piamara) Earlier this month, I was invited to a typical professional walk-around tasting at a trendy restaurant in downtown NYC. Having attended and organized over ten years’ worth of these kinds of tastings in the wine industry, I felt overly prepared for the experience. Everything was as expected. [...]

Clean, Green… Army?

By Mike Mulvihill “We’ve got the land and the demand.” That’s the catchphrase of the Army’s new Energy Initiatives Office, which was created to attract $7 billion in private investment to build 20 “utility-scale” renewable energy installations on Army bases. These plants will generate a mix of solar, wind, geothermal and biomass power with the [...]

WebAPI: The Future of Mobile Apps?

By Dave Hess Last month, Mozilla launched a new project called WebAPI. The goal is to create a cross-platform, web-based API for mobile app developers. Using WebAPI, developers would write HTML5 applications rather than native apps for iOS, Android and other mobile platforms. Unlike native apps, HTML5 apps can run on any device that runs [...]

New Guidance Gives RNs a Social Media Safety Net

By Jenn Riggle  Are the nation’s 2.6 million RNs invisible? Nurses have always been on the front line providing patient care. However, when hospitals develop their social media policies, they’ve often thought about how they should be customized to meet the needs of physicians- but somehow, they’ve forgotten about nurses. Maybe it’s not surprising that [...]

Hazy World Energy Future

by Mike Mulvihill In a report released yesterday, the U.S. Energy Information Administration forecast that China and India will drive up worldwide energy consumption by as much as 53 percent by 2035 with a corresponding increase in carbon dioxide emissions of 43 percent. The EIA 2011 International Energy Outlook predicts energy from renewable and alternative [...]

Americans Prefer Texting to Calling: Add Mobile Calls-to-Action to Your Holiday Campaigns

By Priya Ramesh (@newpr) Let me start by making it clear that I am NOT a fan of texting while driving but YES I do believe texting is a lot easier than asking your audience to visit a website, participate in a photo contest or even a video contest. Campaigns that ask your audience to [...]

A Keyword Rich Website is a Successful Website

By Jason Poulos (@TheSaganaki) In just about every one of my posts so far I’ve stressed the importance of keywords. As I’ve said before, keywords are the cornerstone of SEO. Without well-crafted and thoroughly researched keywords it’s going to be hard to maximize a website’s exposure through search engines. Think of keywords as search terms; [...]

Should Hospitals Become an Oasis in the Food Desert?

By Toni Carey (@toni_carey) Food deserts (any census area where at least 20 percent of inhabitants are below the poverty line and 33 percent) continue to be a hot topic as the obesity epidemic remains a nationwide focus. Earlier this year, Rishabh Mehrotra, president and chief executive officer of SHPS, Inc., wrote a guest post [...]