By Jason Stemm @NYCubsFan Private labels have prospered in the down economy. Store brands are popping up everywhere from drugstores to specialty stores. Most people are surprised to learn that the largest grocery brand in the country is Great Value, Walmart’s store brand. Incidentally, Walmart sells more food than the three largest grocery chains (Kroger, [...]
by April Sciacchitano (@aprilcs) Newspapers have been through a cruel cycle. Newsrooms get cut, reporters do more with less and readers and advertisers focus on digital – repeat. The documentary Page One: Inside the New York Times does a great job telling us how 2009’s economic downturn shook the industry. What it doesn’t cover is [...]
By Priya Ramesh (@newpr) McDonald’s recently rolled out the healthier menu for kids program to spread the word about downsizing the french fry portions and adding apples to every kids’ meal. Besides the usual suspects, Facebook, Twitter and traditional outlets, they cleverly engaged the powerful influence of mom bloggers. Rick Wion, director of social media [...]
By Jason Poulos For me, it’s a simple question, but others might struggle when the above question is posed about search engine optimization (SEO). If you want your website to be found through a search engine, your site needs to be optimized in a manner that search engines find friendly. From the content itself down [...]
The medical and healthcare professions have got to get its arms around the serious issue of medical errors. It’s an enormous team effort that requires everyone involved to participate, including the patient. Here’s a checklist I created for myself that you might find helpful.
THE BOOZE BIN By Pia Mara Finkell (@piamara) Ten years ago, I landed my first gig in the wine industry at a small, but respected wine magazine. Coming out of an all-women’s college known for its influential alumnae (Gloria Steinem, Julie Child, Sylvia Plath, etc.), I don’t remember ever feeling intimidated by what I was told [...]
By Jeff Wilson, APR (@wilson0507) It seems that every few months there is a new social media darling that becomes all the rage. Right now, it’s Google+. While folks are starting to set up Google+ “circles,” there has been another social media player that has stealthily been invading my Facebook newsfeed. Slowly and steadily many [...]