Nurses and Their Role in Value-Based Purchasing

by Lisa Kersey In today’s health care world, there’s no more room for a caregivers who are “good clinically, but….” This applies to nurses, doctors, technicians and others who come into contact with the patient. Whether you’re the one writing the orders, giving the meds, delivering the meals or cleaning the patient room, health care [...]

What Makes a Blogger Tick?

THE BOOZE BIN By Pia Mara Finkell (@piamara) Let me start by saying, I’m a big fan of blogging, and bloggers as a community, in general. I like them for the same reason I have an inexplicable soft spot for the Cubs, despite being from New York. I think it has something to do with [...]

CSR: How Do You Figure Out What You’re Getting Back?

By Natalie Smith, APR Does “giving back” get you anything back? This is the question that often plagues companies as they establish and build their corporate social responsibility (CSR) platforms. Inevitably, battle lines are drawn not only over whether or not giving back provides a good return on investment, but over how to measure to [...]

“DISPLACED” means a lot more than You and I can Imagine…

By Priya Ramesh (@newpr) Sorry guys, today I won’t be boring you with social media mumbo jumbo but want to bring your attention to something that we all forget to do: Appreciate what we have and extend a helping hand to those that need us. Living in a competitive world where right from childhood we [...]

Farewell MyPyramid…Hello MyPlate

By Joanne Tehrani @eatingdrinknyc Better plate than never? USDA steps up to the plate? On June 2nd, 2011, First Lady Michelle Obama and USDA Secretary Tom Vilsack unveiled a new symbol to replace the Food Pyramid as a guide for healthy eating for Americans called MyPlate. Why does this matter? This simple image will have [...]

Are mobile apps the key to reducing hospital readmissions?

One of the major goals of health reform and accountable care is to reduce hospital readmissions—and mobile apps have the potential to make this happen. Is this an overstatement? I don’t think so.

How to Land the First PR Job

By Cassandra Bianco (@cnbianco) Hello recent college grads. You are tugging on my heart strings. It was only a few years back that I too partook in the surreal experience. Though elated, we all had one itchy thought permeating our celebration. On the stadium-sized screens, out of hundreds, the film crew focused on one girl’s [...]

Rally ‘Round the Presidents: College Leaders Express Optimism on Local Economies

By Christian Munson Last week, we tapped the economic recovery brakes big time. Unemployment ticked up to 9.1 percent. Manufacturing stalled, home prices slumped and Congressman Anthony Weiner reaffirmed the public’s confidence in our elected leadership when he tweeted his own stimulus package. As recovery screeched, however, one of my colleagues pointed me to a [...]

Measure More: Take Your Google Analytics to Next Level with V5.0

By Priya Ramesh (@newpr) Five Things You Should Know About New Google Analytics V5.0 Last week, I was speaking to the Women Grow Busines community founded by my client Network Solutions (a group of very smart women entrepreneurs in the DC region) about social media and we spent a good chunk of time discussing Google Analytics. I [...]

Stressed! The Need for Greater Work-Life Balance

   By Jeff Wilson, APR (@wilson0507) Over the past several weeks, there have been several reports indicating that Americans are working more and are more stressed than ever. A report released this past week by Expedia.com stated that the average American worker earned 18 vacation days in 2010, but only used 14 of them. Conversely, [...]