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The Other Side of the Pitch: Bloggers Tell All

By Toni Carey (@toni_carey) Last weekend, I had the opportunity to attend the first annual Fitness and Health Bloggers Conference in Boulder, Colo., which just happens to be one of the healthiest cities in the nation. As a full-time public relations professional and a part-time fitness and health blogger, I find pitching the media during […]

Millennials, Microbrews and Marketing, Oh My!

THE BOOZE BIN Guest Post By Colleen Mita As a recent graduate of a certain New Hampshire institution with a well-documented affinity for frat basements and Keystone Light, I’m happy to be out in the real world where there is more than one kind of beer on tap. I’ll be the first to admit that […]

Social Media Juggernaut Rolls On

by Mike Mulvihill Some days, the marketplace just spews out interesting mile markers about social media and the steroid-infused future of social media (i.e., mobile social media). Here are a few or the more strategically significant tidbits from the past several days: · Nearly half (43 percent) of all businesses have used social media networks […]

Five Social Media Blunders Made by PR Agencies

By Priya Ramesh (@newpr) [Disclaimer: This is not yet another PR bashing post, I live and breathe PR/social media and Kudos to @GaryVee for clarifying things for us PR pros on @GeoffLivingston’s blog http://geofflivingston.com/2011/06/22/gary-vaynerchuk-garyvee-answers-tough-questions/] This coming Thursday, June 30th is WORLD SOCIAL MEDIA DAY and I am sitting here nodding my head in “no, we are […]

Content, Content, Content! Tips from the Pros

By Rosalie Morton (@RosalieMo) What’s the key to success with social media? According to the pros who spoke at Vocus Users Conference ’11 in Baltimore last week, it’s content. And I have to agree. The speaker list at the conference was virtually a who’s who of the social media/public relations space. The very entertaining Scott […]

How to Get Social Media on the 2012 Budget

By April Sciacchitano (@aprilcs) Social media is a way to reach customers, and it’s free.  Or so we’ve heard… Social media managers know that’s not true.  As evidenced by the need for campaign integration, the costs of technology and your own hire, social media requires an investment.  Sure, the job didn’t exist five years ago, […]

What Makes Millennials Buzz Over Wine

THE BOOZE BIN Guest Post By Julie Stas (@Julie_Stas) All this recent buzz about Millennials and yet some marketers still don’t seem understand what makes us buzz. I’m here to clear a few things up about my generation. We are the game-changers who keep marketers on their toes. We are the DIY adapters who find […]

Celebrating $22 a gallon gas!

by Mike Mulvihill Whoopee! A blog post by Inhabitat – Green Design Will Save the World is celebrating independent consulting firm Ernst & Young’s release of a report yesterday predicting the price of solar energy per watt is expected to fall to $1 by 2013, down from $2 in 2009. The report, prepared for the […]


Guest post by Ken Jacobs, principal of Jacobs Communications Consulting (@Kensviews) Having just judged three awards competitions— the PRSA Silver Anvils, PRSA-NY Big Apples and PRSA-NJ Pyramids—I was delighted when Priya asked me to share my thoughts, from a judge’s perspective, on what makes for an award-winning entry. Here’s a baker’s dozen list of questions […]