Energy and The Economy – Inextricably Intertwined

By Mike Mulvihill Fortune magazine released its annual list of the nation’s 500 largest publicly traded companies last week and it speaks volumes about how hard it will be to move our economy away from fossil fuels. Of the top five companies, three were oil companies (Exxon #2, Chevron #3 and Conoco Phillips #4) and [...]

Small Business Marketing = A Lot of Smart Thinking. Mobile Can Help!

Celebrate National Small Business Week by Getting Your Mobile Game On! By Priya Ramesh (@newpr) Next week (May 16th-20th) is National Small Business Week. It is a time to celebrate and thank the enormous contributions that small businesses make to keep America running. I started my career in corporate communications and PR with a small technology [...]

Social Media: A Holy Trinity for Food Retailers

by Brona Cosgrave @bronacos Let’s get real for a minute; social media is no longer “new” though I suspect it will carry that moniker for some time to come as many businesses have shrugged it off as the stuff of teenagers and have been slow to embrace it. A survey from the Wall Street Journal [...]

Three Steps to Innovative Social Media: Step 3, Do What’s Fun. To You.

By April Sciacchitano (@aprilcs) In The Happiness Project, Gretchen Rubin recommends doing what you loved when you were a child to find happiness. She also recommends looking at what you do in your free time to redefine your work. Here’s how I evaluated myself.  In my extra time, I’m planning vacations that I may not go [...]

Dodging Tornadoes? Sometimes You Want to Receive a Text Message While Driving.

By Jenn Riggle In a world where we’re constantly connected, sometimes you can get out of touch. I learned this first-hand when driving to Disney World in April. We were stuck in bumper-to-bumper traffic on I-95 in North Carolina, and my 12-year-old daughter was serving as the car’s deejay, playing different songs on my iPod. [...]

Three Steps to Innovative Social Media: Step 2, Advance an Idea

By April Sciacchitano (@aprilcs) If you have sticky notes with ideas on them all over your desk, but can’t get to your next step, it’s time to do something different. Reclaim your social media inspiration by changing your setting and honing on in the best idea you’ve got. Mark Zuckerberg’s strategy for acting on an [...]

Three Steps to Innovative Social Media: Step 1, Get Unstuck

By April Sciacchitano (@aprilcs) The day-to-day of maintaining a social media account can take its toll on the manager - connecting with a fan isn’t as fun as it used to be, the idea of using Facebook in your free time no longer appeals, and tweet after tweet after tweet only add to your social media [...]

PR Pros: Things to Keep in Mind with Bin Laden’s Death

By Priya Ramesh (@newpr) As the world wakes up to Bin Laden’s death, the newsrooms across the globe will be working 48/7 to provide up-to-the minute coverage on new developments, analysis and reactions. A few things to keep in mind if you had major announcements to pitch to the media this week: Set realistic client [...]