YouTube Rolls Out Live Streaming. What Does that Mean for You?

By Priya Ramesh (@newpr) The signs are all over the place; this might be the beginning of the end of cable TV and the dawn of a new era in which people think of recorded videos as passé and demand live video streaming of events. Last week, the second largest search engine, rolled out YouTube [...]

Can Wellness Spending Save the U.S.?

By Jason Stemm @NYCubsFan As I watch coverage of a potential government shutdown, John King of CNN reports that 93% of the Department of Education would be furloughed. No numbers were given for the FDA. It would be assessed based on risk. This includes inspectors at ports and in fields, monitoring the safety of our [...]

Having a Sense of Humor is Key to Hospital Social Media Engagement

By Jenn Riggle   Saving lives is serious business. But when it comes to social media, it’s true that a spoonful of sugar helps the medicine go down. Why? Because people don’t want to hear hospitals just talk about their quality programs or be reminded that they’re getting older and could get sick. Instead, they [...]

The Key to Building Brand Loyalty among Millennials

THE BOOZE BIN By Pia Mara Finkell (@piamara) Writing from sunny St. Helena in Napa Valley today, I am particularly psyched out of my mind to attend the Nomacorc Symposium for wine marketing managers on “Marketing to the Next Generation of Wine Drinkers” today at the Culinary Institute of America. The lineup of speakers is [...]

CEOs: Four Ways to Avoid Killing the Elephant

by Michael Whitlow Full disclosure. We work for a competitor of Go*****.com, but this is not about going one up on Go*****. It’s about CEO behavior, and how clueless some CEOs can be. The furor on the web last week over a certain CEO’s (BobParsons.me) culling/killing an elephant, which he had helpfully videotaped and posted [...]

Three New Facebook Developments to Keep in Mind

By Priya Ramesh (@newpr) Three New Facebook Developments to Keep in Mind I will emphasize for the 100th time again that 2011 is the year when Facebook starts exploding further as the #1 social network with an increasing number of brands trying to sell off of Facebook. Visualize a sales cycle where you log-in to [...]

Social Media Lessons Businesses Can Learn from Jimmy Fallon

By Jeff Wilson, APR (@wilson0507) If you live in Richmond, Va., – or know someone from here – it’s evident that the place has been caught up this week in a haze of excitement about Virginia Commonwealth University’s improbable berth in the NCAA Final Four. Tuesday night, as I was watching Late Night with Jimmy [...]