Connecting with a Mobile Food Shopper

By Jason Stemm  @NYCubsFan Since the days of open air markets and general stores, the food shopping experience has been in person. Trips to the grocery store have started with a list and ended with a cart full of groceries filled with planned and impulse buys. Retailers have relied on these incremental purchases to improve [...]

Hi, I’m a Gen-Yer and I Like to Complain On Twitter

By Toni Carey (@toni_carey) In an age where time is money and money is time, most businesses have either forgone their customer service initiatives or put them on a back burner. While the majority of consumers have given up on “stellar” customer experience, I’m one of the few people that still snail mails companies to [...]

Hello, Playstation, Hello?

By Mike Mulvihill My 15-year-old son is fairly immune to most of the crisis communication situations we see in PR. But Playstation Network being down for five days and counting?  Well, now that’s a different story. Why is this a big deal? Well, it isn’t unless you’re a gamer. They are livid. What was originally [...]

A Hat Tip to the Social Media Purists

By Mike Nelson (@Michael_Nelson) The internet is where we communicate, conduct business, socialize and consume news – in many ways it’s become our second world. Everyone who has designed a webpage, developed an app or Internet meme or created a social platform has helped shape the infrastructure of this new world, and, to our good [...]

5 Simple Tips to Make Corporate Anniversaries More Meaningful

By Jeff Wilson, APR (@wilson0507) Last night, Tina Fey and the gang at “30 Rock” celebrated the show’s 100th episode. The episode was full of the standard anniversary clip montages and the ubiquitous lineup of guest stars including Michael Keaton, Rachel Ray, Matt Lauer, Brian Williams, Tom Hanks and Dean Winters, the actor who stars [...]

The Importance of Storytelling and Listening…Then Re-(tweet)telling.

THE BOOZE BIN By Cassandra Bianco (@cnbianco) Stories move us. They give us meaning and help us sequence otherwise overwhelming messages and facts. For marketers, storytelling authenticates all, especially when the big fish speaks directly in-person to the consumer. Storytelling is how to get the consumer to join your tribe. Last night I attended Australia [...]

Out the Way– Mobile and Internet News Are Taking Over

By Mike Mulvihill To effectively communicate, we must know our audiences. In public relations, a gatekeeper between us and many of those audiences is the news media. Which is why this year’s Pew Research Center Project for Excellence in Journalism report http://stateofthemedia.org/2011/overview-2/ is a must read for anyone and everyone in public relations Traditional media [...]

It’s Not YOU…It’s Your Company Culture That’s Not Ready for Social Media

By Priya Ramesh (@newpr) Organizational Culture and Leadership Key to Social Media Adoption: Don’t blame it on yourself I am sure you have all kinds of friends and I am also sure you also have two distinct sets: the ones that are always saying “No, that’s not possible” and then the others who say, “Hey, [...]

Facebook Plays an Important Role for Grieving Families

By Debbie Myers (@debamyers) I admit it. I’m a big fan of Facebook. I love the connectivity it gives me to family and friends. I obnoxiously chronicle vacations and events with pictures and anecdotes. It’s even become a breaking news source – sometimes beating out my CNN news alerts I receive through my email. In [...]

The ROI of Social Media and Your Mother

THE BOOZE BIN By Pia Mara Finkell (@piamara) “What’s the ROI of Social Media?” – Future Social Media Marketing “Expert” “What’s the #*@% ROI of your Mother?” – Gary Vaynerchuk I first heard this amazing one liner online last week after attending the Nomacorc “Marketing to the Next Generation of Wine Drinkers” Symposium from wine [...]