Fukushima Is No Chernobyl

By Mike Mulvihill The massive earthquake and tsunami that have devastated Japan also rocked the nuclear power world. Powerful explosions at two of three nuclear reactors at Fukushima have generated much media coverage suggesting comparisons to Three Mile Island and Chernobyl (see photo), by far the world’s worst nuclear accident affecting a 30 km radius [...]

How to Extend Beyond Daily Tweets and Strengthen Your Presence with Monthly Tweet Chats?

The 5 P’s of the Tweet Chat with Bryan Virgil Crist (@bcvirgil) Whoah! It’s been about a year now of conducting tweet chats for our clients. It was a few months back on one of our prep calls for a Network Solutions chat, when guest tweeter and leadership expert  Terry Starbucker  commented on how fantastically organized our [...]

15 Tips to Land That First Job in PR (Reloaded)

By Jeff Wilson, APR (@wilson0507) About this time of the year, our agency, CRT/tanaka, gets inundated with resumes from eager, young college students inquiring about internship opportunities and entry-level positions. Because of the economic downtown over the past few years, the outlook for new college graduates hasn’t been very good, which certainly includes jobs in [...]

With QR Codes, Hospitals Are Finding It’s Hip to Be Square

By Jenn Riggle While hospitals haven’t embraced location-based services like Foursquare or Facebook Places, they’re moving forward with their mobile strategies by using QR codes and creating mobile websites. QR or “Quick Response” codes have been around for a while, but they’ve only recently gained mainstream acceptance and seem to be popping up everywhere – [...]

Perfecting Presentation Skills: Just Watch TED

By Cassandra Bianco (@cnbianco) In the spirit of last week’s TED 2011 conference, I lived vicariously through the ceaseless currents of #TED2011 tweets. I thought about the countless curiosity presentations I’ve enjoyed overtime, and these three talks marked an impression.  Sir Ken Robinson. His radical rethink of our school systems is inspirational enough for society to realize our need [...]

In Praise of Women

by Mike Mulvihill   Today is International Woman’s Day. As a father of a most wonderful daughter, future husband to an exquisite soulmate and son to the most important woman in my life – literally and figuratively – I would say we all have much reason to celebrate and appreciate women. Having been in the [...]

The Five Dumbest Things PR Pros Do With Social Media

By Priya Ramesh (@newpr) Promise you, this post is not meant to join the ongoing bloggers versus PR debate although I do think some of the best bloggers and social media pundits are those that have a strong PR/communications foundation. Some of my peers in the industry have been very vocal about social media being dead, [...]

How To Be A Human 101

Today’s challenge is not how to get on board but how to maximize and leverage the popularity of these platforms without getting distracted or drowning in the chatter. The key to social media is being ‘social’ which means engaging in conversations and not just standing on the side lines shouting out your branded messages.

Make a Facebook Fix…in Five Minutes

A recent study suggests that perhaps hospitals aren’t using social media to its full advantage.  Of 120 hospitals on Facebook, less than 40 percent posted daily.  In addition, less than half used Facebook’s event calendar, and 58 percent had fewer than 1,000 fans. Perhaps most importantly, a staggering 80 percent did not use Facebook’s discussion [...]

Poor Harvest for Content Farms: Will Google’s new Algorithm Change the Online Playing Field?

THE BOOZE BIN By Pia Mara Finkell (@piamara) To the delight of Googlers everywhere, the leading search engine Google announced a shiny new algorithm last Friday, which promised “to reduce rankings for low-quality” content farm sites, and “provide better rankings for high-quality…sites with original content and information.” Using SEO to their advantage, content farms not [...]