Do Your Social Media Properties Need a Spring Cleaning?

By April Sciacchitano (@aprilcs) If spring has you inspired to clean out your closets and reorganize your pantry, consider sprucing up your social media properties as well.  Your social media properties may need freshening up or a Hoarders-style overhaul. Either way, an annual refresh can keep you relevant. Your homes on Twitter, Facebook, Wikipedia and Foursquare [...]

The Pale of Fukushima

By Mike Mulvihill While most of the actions taken at the Fukushima nuclear power plant in the wake of the earthquake and tsunami have been sound, the situation is still in doubt. The primary problem continues to be an inability to get power to pumps to keep nuclear materials covered in water necessary to prevent [...]

A Shift in Food Preferences

By Brona Cosgrave (@bronacos) Real food, please. I’ve touched on this topic before regardless of the ingredients or nutritional value, people want to eat food that tastes good, no ifs, buts or whys about it, and if it tastes good it will be consumed and enjoyed. And that’s how it should be! So while American [...]

Online Health Information: Can We Have Too Much of A Good Thing?

By Veronica Hunt Research indicates that the second most frequent burn injury occurs in the kitchen. I saw this first-hand a few weeks ago when Sunday dinner at my mom’s house went from an evening of good food and fun to an evening of chaos and confusion when my mom accidentally spilled hot cooking oil [...]

The Social Media Time-Suck, Klout and Why Influence Matters

THE BOOZE BIN By Pia Mara Finkell (@piamara) Before I get into my new social media influence obsession, I’d like to get real for a second. Social media is pretty awesome, but it can also be a world-class time-suck. While my employer thankfully pays a great deal of attention to the importance of a work-life [...]

Fukushima Reactors Under Control?

By Mike Mulvihill   Where has all the media coverage of the catastrophic meltdown of Japan’s runaway nuclear reactors gone? Well, we started started a “new” news cycle with the bombing of Libya, and the situation in Japan has improved. All the trappings for a story to fade into the sunset. The Daily Beast ran [...]

Twitter Turns Five Today! Are You Using Your 140 Characters Effectively?

By Priya Ramesh (@newpr)   Five years ago on March 21st, co-founder of Twitter, Jack Dorsey (@Jack) sent out the first tweet starting a communication revolution in how we connect, inform, engage and educate in 140 characters. Twitter had a great blog post last week showing its meteoric growth and an excerpt from that tells [...]

Supermarket Love: How Food Retailers are Distinguishing Themselves to Build Customer Loyalty

By Jason Stemm @NYCubsFan “There is no sincerer love than the love of food.” George Bernard Shaw One thing I’m often asked by clients, and potential clients, is “how can you communicate our value proposition to help us get a better price?” A struggling economy heightens the challenge, but we have had success with numerous [...]

Why Brands Need to Pay Attention to Minority Consumers Part 2

By Toni Carey (@toni_carey) Reaching minorities doesn’t mean that you have to employ a hip-hip icon or Hispanic movie star – but you do need to know who you’re trying to reach. Several weeks ago, I explored how mainstream America is finally noticing the influence and buying power of the nation’s growing minority population. While [...]