New Research: Search Marketing Vs. Social Media or Search + Social Media?

By Priya Ramesh (@newpr) Consumers Increasingly Use Search + Social to Make Buying Decisions A new report from GroupM and comScore indicates that search engine marketing and social media combined has a huge impact on consumers’ purchasing decision online. It’s worth reading the entire report to understand how SEO and social are interdependent in driving [...]

Food Communications Legend, Anita Fial, Turns the Page

For decades there has been a distinctive voice in food communications. That will be changing next week, as my boss and mentor, Anita Fial, retires and begins the next chapter in her life. Her legacy will continue through all of the people she has inspired to work hard, follow through on your commitments and never [...]

Is your social media policy leaving employees out in the cold?

By April Sciacchitano (@aprilcs) Join us on Facebook…  unless you work here. Companies are instituting social media policies to create an open environment, but with a few parameters.  Hospitals, on the other hand, are afraid to allow access to social networks from within the hospital.  The message is loud and clear: Employees can’t be trusted. [...]

Has Facebook made your Website Obsolete?

THE BOOZE BIN By Pia Mara Finkell (@piamara) If you follow the idiom “fish where the fish are,” it might be tempting to focus all your marketing eggs in the Facebook basket with over 600 million users and growing. But the question that naturally follows is: with pools of fish (read: customers) swimming in the [...]

Budget Fight Bodes Ill for Energy

By Mike Mulvihill President Obama unveiled his proposed budget last Monday calling for $1.1 trillion in budget cuts over the next 10 years. But, it also included a 12 percent increase in funding for the Department of Energy for research and deployment of renewable energy, electric cars, biofuel, energy efficiency and nuclear technologies. But it’s [...]

Communication Advice from Press Secretaries: President’s Trusted Mouthpiece

By Priya Ramesh (@newpr) As we celebrate Presidents Day today, I thought of dedicating this post to the nation’s Chief Communication Officer who serves a dual role in providing information to the media, the nation as well as acting as the President’s mouthpiece. Ari Fleischer, former White House Press Secretary to George W. Bush (2001-2003) in his [...]

With 51% of men saying they are chief grocery shoppers, why are marketers still ignoring us?

By Jeff Wilson, APR (@wilson0507) I love to cook. I would never describe myself as a “foodie,” but I enjoy cooking. I find it mildly therapeutic.  After a long and stressful day at work, I enjoy going home and whipping up a tasty meal. On weekends, when I have more time, I enjoy cracking open [...]

Food Deserts: Time to Create an Oasis

We’re excited to have today’s guest post written by Rishabh Mehrotra, who blogs regularly at WellNation.net. In the land of plenty, access to fresh, healthy foods for millions of low-income Americans remains a mirage. While supermarkets in affluent suburbs compete to build the next smoothie bar, people in low-income neighborhoods need to hitch rides, spend hours [...]

NYC Supper Clubs: The Epitome of Unique User Experience

THE BOOZE BIN By Cassandra Bianco (@cnbianco) In the last year, pop up supper clubs have sprung onto the New York scene. From The Noble Rot’s traveling wine saloon, to Les Salonnieres’ “underground club of artists,” I’ve found these events not only great fun, but the intriguing concept is quite indicative of New York’s current restaurant [...]

Facebook Page Redesign: Why Should Brand Marketers Care?

By Priya Ramesh (@newpr) Facebook just announced the new Pages redesign last week that offers more engagement opportunities for your brand in the coming months. The beta version will go live on March 10th when Facebook automatically will update every page to the new design. If you are serious about your Facebook marketing in 2011, [...]