Putting the Good Back in Convenience: 3 Sizzling-Hot Topics in Child Nutrition

By Emily Valentine (@ebvalentine) I’ve always been fascinated by food trends, so when I was offered the opportunity to attend the Child Nutrition Industry Conference (CNIC) in Seattle last week, I ate it up with a spoon. The conference is one sponsored every year by the School Nutrition Association (SNA) and attended by a slew [...]

Why Brands Need to Pay Attention to Minority Consumers Part 1

By Toni Carey (@toni_carey)             The past two weeks have been newsworthy for minorities and marketing: Intel signed on will.i.am, front man of the Black Eyed Peas, for product collaboration Vibe Magazine, an urban music publication, announced it will sponsor NASCAR driver Darrell Wallace, Jr., as well as run extensive [...]

Wine Communication at a Crossroads as Millennials Turn to the Grape

THE BOOZE BIN By Pia Mara Finkell (@piamara)   This will likely not inspire any Oprah-style “aha! moments,” but there are a lot of millennials out there and statistically speaking, if they’re old enough to drink, they’re probably drinking wine. This wee fact has not gone without notice amongst us wine PR hacks. The only [...]

Sleep Sweet Prince

By Mike Mulvihill   Life is unfair, unjust, downright merciless.  I learned Monday that an old friend lost her young son, Liam, to Neuroblastoma, a deadly form of pediatric cancer. He was just six years old.  Diagnosed when he was two, Liam’s family learned quickly that Neuroblastoma is a cancer only about 30 percent of children [...]

Ten Things to Include in Your Social Media Policy

By Priya Ramesh (@newpr) “I haven’t slept well in days, thanks to my boss.” (Tweet when your boss is following you on Twitter) “I am at the pool.” (Facebook update while on sick leave) Cases of employee firings for social media missteps like the above have been on the rise. Most recently, a woman from Connecticut [...]

Got Passion?

    By Brona Cosgrave (@bronacos)   Recently a tweet from Jacqueline Church (aka LDGourmet) caught my eye. Promoted by a friend’s comment, she had drafted a “PR Client’s Bill of Rights” and posted to her blog a while ago. Her tweet announced its reposting. The list of client’s rights is comprehensive and in my [...]

Emotional Baggage Marketing – Let’s Unpack

By April Sciacchitano (@aprilcs) It’s the middle of January, and you’ve probably noticed the dwindling number of New Year’s resolutioners at your gym. Even people who “resolve” to be healthy have trouble making it stick. Why? There are real emotions at play when it comes to health decisions and regimens. Marketers need to understand these [...]

A Love Note to Hendrick’s Gin, From One Eccentric to Another

THE BOOZE BIN By Cassandra Bianco (@cnbianco) In a recent interview, Hendrick’s Gin ambassador Jim Ryan said that for marketing success, it’s key to have crystal clear identity. Hendrick’s certainly defines whimsy, the peculiar and cleverness. The campaign’s psychographic branding is a refreshing take to the mainstream “party hard” and “sexy lifestyle” brand campaigns. The [...]

Wrong Headed Public Incentives

By Mike Mulvihill Maryland Governor Martin O’Malley just announced plans to introduce legislation that would require large utilities in his state (such as Pepco and Baltimore Gas & Electric) to buy wind power under long-term energy contracts. The legislation is designed to attract investors by providing public financing to fund the state’s embryonic wind energy [...]

Five Leadership Lessons from Martin Luther King Jr.

By Priya Ramesh (@newpr) Today we won’t talk about social media, PR or marketing but instead I would like to dedicate this post to one of the greatest visionary leaders the world has ever seen, Martin Luther King Jr. At 33, Martin Luther King was leading the civil rights movement, at 34 he stirred the [...]